Introduction
Customized emails can help maintain a consistent brand image across all communication channels for reaching out to your customers. In this guide, we'll take a look at the basic settings for email notifications enabled in your account.
✨ Customizing your email settings and style is available to stores on the Everything plan. Compare plans →
Sender Settings
By default, these will be your store's brand name and the email address associated with your Shopify account, but you can make any edits to customize the emails sent.
Click Settings in the sidebar menu
Click Email
In Sender Settings, you'll find three fields to customize your emails:
From name - Enter the name visible to customers in their inbox
From email - Enter the email address visible to customers receiving your email
Reply email - Enter the email address that replies will go to.
Explicit Opt-In
To ensure that emails are only sent to customers who have agreed to receive them, you can activate this option in the app. This guarantees that notifications are sent only to customers with a marketing status of subscribed in Shopify.
Click Settings in the sidebar menu
Click Email
In Require Explicit Opt-In, turn the switch
ON.
📝 Note: This option can be disabled anytime by turning the switch OFF.
Branding
Customizing the style and color of emails helps maintain a consistent visual identity across all communication channels.
Click Settings in the sidebar menu
Click Email
In Branding, click Edit Email Design
From here you can:
Change the appearance of your email's color schemes (Header title, header subtitle, CTA button, subtext, and footer text)
Customize the button radius (
px)Upload a banner image (
1200px by 480px) or a logo image (400px by 144px).
In case you want to edit the content of your emails, please read this guide.
Reach out to our live chat support if you have any questions, or share any ideas with us here!