Membership Analytics and Reporting
Membership analytics helps you understand how your program is performing, how member behavior compares to non-members, and where to optimize for growth.
In Rivo, you can track this in two places:
Analytics > Memberships for detailed membership performance and tier reporting
Dashboard for quick subscriber vs non-subscriber comparisons
Where to Find Membership Reports
Membership analytics page
Go to Analytics > Memberships to view detailed membership metrics and charts.
At the top of the page, you can:
Select a date range
Add a comparison period (No Comparison, Previous Period, or Previous Year)
By default, the view opens on All Time.
Dashboard comparison cards
Go to Dashboard and look for the Membership Program section.
This section shows side-by-side performance for:
AOV (Subscriber vs Non-subscriber)
Repeat Purchase Rate (Subscriber vs Non-subscriber)
Purchase Frequency (Subscriber vs Non-subscriber)
Key Membership Metrics
Membership Performance
On Analytics > Memberships, the Membership Performance section includes:
Customers In Tiers: Total customers currently in each membership tier, plus a tier-by-tier breakdown
Membership Revenue: Total revenue generated from membership fees
New Members Added: Current active paid members shown in this top summary card
Order Analytics (Trailing 12 Months)
The Order Analytics section includes trailing 12-month metrics:
Average Order Value (trailing 12m)
Repeat Purchase Rate (trailing 12m)
Average Purchase Frequency (trailing 12m)
These are shown as trend charts so you can monitor changes over time.
Member Behavior Analytics
This section includes:
Member Retention Rate
Member Churn Rate
New Members Added during the selected period
Membership ROI Metrics
This section includes:
Membership Program ROI with an ROI breakdown
Member Lifetime Value
Membership Tier Performance
If your program has more than one membership tier, you’ll also see:
Members by Tier
Revenue by Tier
Data Availability and Sync Timing
If your analytics data is still being prepared, you’ll see a banner that says Processing your analytics data.
While data is processing:
Some charts and metrics may not be available yet
The page may appear blurred until processing completes
Once data processing is complete, your metrics will load normally.
Exporting Membership Enrollment Data (CSV)
You can export membership enrollment records from Settings > CSV Exports.
Go to Settings > CSV Exports
In Export Your Data, choose Membership Tier Enrollments as the Data Type
Choose a Start Date and End Date
(Optional) Enter a different email address for delivery
Click Export Membership Tier Enrollments
Important details:
Date range is required
Start date must be on or before end date
Maximum export range is 1 year per request
Export files are emailed after processing
You can track job status from CSV Export Progress on the same page.
Tips for Better Reporting
Use Previous Period comparison to quickly spot week-over-week or month-over-month changes
Use Previous Year when checking seasonal trends
Review both the topline cards and trend charts before making changes
If you use multiple tiers, monitor Members by Tier and Revenue by Tier together to see where growth is concentrated
FAQ
Why do I see “Processing your analytics data”?
Your store’s analytics data is still being prepared. This usually happens when analytics is being generated or refreshed.
What’s the difference between “New Members Added” cards?
On the top Membership Performance row, the card reflects current active paid members. In Member Behavior Analytics, the New Members metric reflects members added during the selected date range.
Where do I compare members to non-members?
Use the Membership Program cards on Dashboard for side-by-side Subscriber vs Non-subscriber comparisons.
Can I export membership enrollments for custom date ranges?
Yes. Choose your own start and end dates in Settings > CSV Exports when exporting Membership Tier Enrollments.