Introduction

The VIP Tiers are a core feature of Rivo, designed to further enrich your customer relationship dynamics. Through differentiating your most dedicated customers, a VIP program can enhance customer engagement and create an unparalleled shopping experience.

✨ VIP Tiers are available on the Scale plan and above. See pricing →

Why Run a VIP Program?

A great VIP Program extends beyond regular reward structures, unlocking an exclusive avenue of loyalty for your customers. Here's why it's crucial:

Encourages higher spending – VIP programs incentivize customers to reach higher spending thresholds to unlock exclusive benefits. This motivates increased purchases, driving your overall sales.
Enhances customer retention – By providing exclusive rewards and a sense of prestige, VIP programs foster stronger emotional connections, improving customer retention rates.
Boosts customer satisfaction – VIP programs can include tailored rewards and services, improving overall customer satisfaction and driving positive word-of-mouth.
Differentiates your brand – By offering a VIP program, you differentiate your business in a crowded market, giving customers more reasons to choose you over competitors.

Setting up an effective program with Rivo is straightforward, and there are numerous customization options to best fit your store's specific needs and use cases. Dive into the following sections to learn more.

An Overview of Rivo's VIP Tiers

At the heart of the VIP program are the VIP Tiers. By default, these are Bronze, Silver, and Gold, providing an escalating hierarchy of benefits for your customers. While these tiers come preset, they can be customized to align with your brand's aesthetics and philosophy. New customers join the program as first-level tier members and enjoy progressive rewards as they ascend the ranks.

VIP Program Status

This toggle switch at the top of the page turns the program ON or OFF. Customers will not be able to progress through tiers or view the program if the program is disabled.

VIP Tiers

VIP Tiers are the levels that your customers progress through in the program. You have the flexibility to add up to 6 tiers, with at least one being mandatory. The first tier, known as the base or entry tier, always has a goal of zero, since it serves as the starting point for all customers in the program. Each tier's name, goal to reach, rewards, and other details can be customized by clicking on Edit.

💡 Find Out More: Setting up your VIP Tiers

Program Settings

Setting	Description	Help doc
Program Start Date	Dictates the commencement date for your VIP program, the day from which points or purchases start contributing to progression through the VIP tiers.	Program Start Date
Entry Method	Allows you to define the criteria for how customers advance through VIP tiers. Points earned – Based on the cumulative points they have earned Amount spent – Based on the total amount spent by your customers Number of orders placed – Based on the total number of orders they've made	Entry Method
Tier Progress Expiry	Specifies the duration within which customers must achieve a VIP Tier. A lifetime – Gives an unlimited timeframe to reach the different VIP Tiers once they are enrolled in the program A full calendar year – Customers have until the end of the calendar year (December 31), counted from your Program Start Date, to achieve the next tier A rolling year – Customers have 12 months from the date they enter a tier to achieve the next tier	Tier Progress Expiry
Advanced Settings	Enable the advanced settings to set tier-based earning values for your Ways to Earn and manage downgrade rules for tier expiry	Advanced Settings