Introduction

A well-structured VIP Tier system can greatly enhance customer engagement and loyalty. This article will walk you through the steps of naming your tiers, adding custom icons, defining goals, and allocating rewards and additional benefits.

✨ VIP Tiers are available on the Scale plan and above. See pricing →

Editing VIP Tiers

When you first open the VIP Tiers, you will see that there are already three VIP tiers configured: Bronze, Silver, and Gold. You can edit these tiers by following the steps below.

From your Rivo Dashboard, go to Loyalty > VIP Tiers.
Click Edit on the tier you'd like to configure.

Tier Name

It's important to choose your tier names wisely. It pays to do some initial fieldwork researching successful loyalty programs. Take a look at Starbucks (Starbucks Rewards), Sephora (Beauty Insider) and E.L.F. (Beauty Squad) for inspiration. Even though these are large, established brands, taking note of how they've structured and designed their programs will be really helpful in building yours.

Goal to achieve tier

Specify the threshold that a customer must meet to unlock this tier. This can be based on the total points earned, amount spent, or the number of orders placed since the Program Start Date. Defining these goals gives your customers a clear target to strive towards, adding an element of gamification that can motivate increased engagement with your store.

Rewards to Unlock

Here you can add unique rewards that customers unlock upon reaching a certain tier. Rivo's system allows you to add hidden rewards that will only be revealed once the tier is achieved. The types of VIP rewards available are:

Amount Discount – Add a fixed coupon off an order or specific collection.
Percentage Off – Add a percentage off coupon to an order or specific collection.
Free Shipping – Offer a coupon for free shipping.
Free Product – Select a product from your store to offer for free.

Consider your customers' preferences and interests when setting these rewards, as enticing rewards are more likely to motivate customers to achieve higher tiers.

Additional Benefits

Here you can offer extra perks to create an exceptional shopping experience for your most loyal customers. As a merchant, you have the freedom to define unique benefits that customers unlock upon reaching a certain tier. These could include early notifications about sales, first dibs on new products, or even an exclusive meet-and-greet with the team.

Keep in mind that these additional benefits are not clickable links, but rather special perks to enhance the customer experience. They provide a personal touch and boost the perceived value of reaching a higher VIP tier, creating an environment that encourages customer loyalty and engagement.

📝 Note: The Additional Benefits are visible on the Floating Widget and through the Rivo API. To show perks on the Landing Page, you can create a VIP Tiers Table.

Custom Ways to Earn

💡 Read More: Custom Ways to Earn for VIP Tiers

Custom icon

To add a custom icon for your tier that will be displayed on the Floating Widget and Dedicated Page:

Click Add File or drag your image file to the icon container.
Click Save when prompted.

💡 Pro Tip: We recommend PNG, JPEG, or WebP images with dimensions of 100x100 pixels.

Adding VIP Tiers

Go to Loyalty > VIP Tiers.
Under the VIP Tiers section, click Add VIP Tier.
Enter a unique name for the new tier.
Specify the achievement threshold for the tier. Depending on your program configuration, this could be points earned, total amount spent, or number of orders placed.
Click Save.