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Setting up your VIP Tiers
Setting up your VIP Tiers

Learn how to effectively set up your VIP Tiers in Rivo Loyalty & Referrals, enhancing your customer experience, loyalty and engagement.

Laurence Leech avatar
Written by Laurence Leech
Updated over a week ago


In this article, we'll take a look at setting up VIP Tiers in Rivo Loyalty & Referrals. A well-structured VIP Tier system can greatly enhance customer engagement and loyalty. This article will walk you through the steps of naming your tiers, adding custom icons, defining goals, and allocating rewards and additional benefits. There are 3 pre-set VIP tiers—Bronze, Silver, and Gold—so we'll take a look at how to edit these first.

Video Walkthrough

Editing VIP Tiers

When you first open the VIP Program, you will see that there already 3 VIP tiers configured: Bronze, Silver, and Gold. You can edit these tiers by following the steps below.

  1. From your Loyalty dashboard, go to Programs > VIP.

  2. Click Edit on the tier you'd like to configure.

Tier Name

Enter in the name of the tier. The pre-set names are Bronze, Silver, and Gold, but you can change these to anything you like. It's important to choose your Tier names wisely. It pays to do some initial fieldwork researching successful loyalty programs. Take a look at Starbucks (Starbucks Rewards), Sephora (Beauty Insider) and E.L.F. (Beauty Squad) for inspiration. Even though these are large established brands, taking note of how they've structured and designed their programs will be really helpful in building yours.

Goal to achieve tier

Specify the threshold that a customer must meet to unlock this tier. This can be based on the total points earned, amount spent, or the number of orders placed since the Program Start Date. Defining these goals gives your customers a clear target to strive towards, adding an element of gamification that can motivate increased engagement with your store.

Rewards to Unlock

Here, you can add unique rewards that customers unlock upon reaching a certain tier. Rivo's system allows you to add hidden rewards that will only be revealed once the tier is achieved.

Types of VIP Tier Rewards to Unlock include:

  • Amount Discount: Add a fixed coupon off an order or specific collection.

  • Percentage Off: Add a percentage off coupon to an order or specific collection

  • Free Shipping: Offer a coupon for free shipping

  • Free Product: Select a product from your store to offer for free

Consider your customers' preferences and interests when setting these rewards, as enticing rewards are more likely to motivate customers to achieve higher tiers.

Additional Benefits

Here you can offer extra perks to create an exceptional shopping experience for your most loyal customers. As a merchant, you have the freedom to define unique benefits that customers unlock upon reaching a certain tier. These could include early notifications about sales, first dibs on new products, or even an exclusive meet-and-greet with the team. Keep in mind that these additional benefits are not clickable links, but rather special perks to enhance the customer experience. They provide a personal touch and boost the perceived value of reaching a higher VIP tier, creating an environment that encourages customer loyalty and engagement.

Add a custom icon

To add a custom icon for your tier that will be displayed on the floating widget and dedicated page:

  1. Click Add File or drag your image file to the icon container.

  2. Hit Save when prompted.

💡 We recommend PNG, JPEG or WebP images with dimensions of 100x100 pixels

Add a VIP Tier

To add a new VIP Tier, follow these simple steps:

  1. Navigate to Programs > VIP from your Loyalty dashboard.

  2. Under the VIP Tiers section, select Add Tier.

  3. Provide a unique name for the new tier.

  4. Specify the achievement threshold for the tier. Depending on your program configuration, this could be points earned, total amount spent, or number of orders placed.

📝 Note: The system will automatically place your new tier in the right sequence, according to the achievement threshold you've specified. So, tiers with higher thresholds will naturally follow those with lower ones.

Delete a VIP Tier

To delete a VIP Tier, follow these steps:

  1. From your Loyalty dashboard, go to Programs > VIP.

  2. Click Edit on the tier you'd like to configure.

  3. In the top-right corner, click Delete.

  4. Click Continue to confirm the action

📝 Note: Previously issued rewards from this tier will remain available to users who have already unlocked them.

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