Measure the success of your Loyalty Program with our Dashboard revenue indicator and our Advanced Analytics.
In this article:
Sales Generated with Loyalty, Rewards & Referrals
Track how many orders have been completed with a discount generated by Loyalty, Rewards & Referrals! This handy dashboard indicator gives the total revenue from completed orders which included a Loyalty discount code. You can view it on the right of the app dashboard:
Analytics gives you a high-level overview of your programs. Use Analytics to gather data on when customers spend their points, which rewards are the most popular, revenue generated by referrals, and more!
Analytics: Choosing a Date Range
The Analytics pages for the Loyalty and Referrals Programs have a handy Date Range filter located to the top right of each Program infographic. There are many date range filters to choose from or you can choose custom dates! Use these date ranges to break down your Analytics data even further.
Loyalty Program Analytics
From the Loyalty dashboard, go to Analytics > Points. Here you can keep track of how many Loyalty Program members have been added, when points are earned and spent, and which rewards are the most popular. The Loyalty Program Analytics page is divided into four sections:
Members: This shows how many members have been added. The timeline displays signup activity based on the date range chosen.
Points Volume: This shows the total points earned and spent by all of your Loyalty Program members. The timeline displays all points activity. The purple bar indicates 'Earned Points' and the blue bar indicates 'Points Spent.'
Points redemption rate: This shows you the percentage of points spent on rewards out of the total of all points earned.
Popular rewards: This shows your most popular rewards based on the time period selected.
Referral Program Analytics
From the Loyalty dashboard, go to Analytics > Referrals. Here you can keep track of how many referrals have been completed, how many orders came from referred friends and the revenue generated by those orders. The Referrals Program Analytics page is divided into three sections, each with its own timeline:
Revenue attributed to referred customers: This shows the revenue generated from customers who were referred by a friend.
Referrals completed: This shows the number of completed referrals for the time selected.
Orders generated from referred customers: This shows the number of orders that have been created by referred customers.