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Enabling customer accounts in Shopify
Enabling customer accounts in Shopify

This is how you can enable your customer accounts in Shopify

Laurence Leech avatar
Written by Laurence Leech
Updated over a week ago

Introduction

Having an account provides a personalized experience where customers can easily access their order history, track their rewards and points, and view their progress within the Loyalty program.

✨ This guide is for setting your customer accounts for the first time. After Shopify's new customer account version, we recommend checking out our doc Managing customer accounts for your Loyalty program.


Enabling classic customer accounts

The classic customer account version lets customers access their accounts by entering an email address and password. To enable classic customer accounts:

  1. On your Shopify homepage, click on Settings > Customers accounts

  2. Under Login links, turn on the option Show login links

  3. Select Classic

    Customer Accounts settings in Shopify
  4. Click Save.


Enabling new customer accounts

If you prefer reducing login friction, you can use the new customer accounts experience, which eliminates the need for customers to remember passwords. Instead, customers receive a unique verification code for each login, simplifying access.

  1. On your Shopify homepage, click on Settings > Customers accounts

  2. Under Login links, turn on the option Show login links

  3. Select New

    Customer Accounts settings in Shopify
  4. Click Save.


Members and Guests

In the classic customer account version, customers tagged as Members are those who created an account on your site. Customers tagged as Guests are those who browsed through your shop and purchased items without creating an actual account. Those who enter their email address in a form on your page but haven't enabled an account can be guests too.

In the new customer account version, any customer who logs into their account using the one-time verification code will be tagged as Guests. In this case, you need to adjust the program participants to make all your customers eligible to join the Loyalty programs and receive Rivo emails.


Common questions

I just installed the app, why am I already seeing Members?

If you're using the classic account version, we count anyone who has enabled an account in your store as a Member so when you install the app, anyone who has an account on your store will be shown as a Member ready to enjoy the benefits of your Loyalty program.

I use the new customer account experience. Can my customers become 'members'?

No. Internally, Shopify does not differentiate a new account that logged in with a one-time verification code from a new account that has never logged in. At the moment, any customer on the new account experience will remain as a guest.

My store is on the classic customer account but I want guests to earn points. What can I do?

Please update your program participants to 'All customers' to make your guests earn points. If you want them to also be eligible for joining a VIP Tier and receiving emails, please check the additional option.

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