✨ The Loyalty Landing Page is available on the Scale & Plus plans. See pricing →
If you are not on either of these plans and would like access, please get in touch with support
👋 Hello design team!
Rivo offers two approaches to create your loyalty page: our newest Landing Page Builder using Shopify theme extensions, and our classic Page Builder. Both allow you to custom-design your loyalty page. This guide will help you design an effective loyalty page following Rivo's guidelines and understand your customization options.
A loyalty page is an essential part of any great customer loyalty program. Creating a well-designed loyalty and rewards page that showcases the benefits of your program and increases customer engagement with your brand is crucial for maximizing program enrollment and customer lifetime value. Your loyalty page serves as the central hub where customers learn about your program, understand earning opportunities, and get excited about available rewards.
In this article:
Choosing Your Page Builder
Rivo offers two approaches to create your loyalty page:
✨ Landing Page Builder (Recommended): Our newest solution leverages Shopify theme extensions, offering:
Direct customization within your Shopify theme editor
Better performance and load times
Superior compatibility with Shopify's infrastructure
No coding required
Available on Scale & Plus plans. Learn more about the Landing Page Builder
🔹 Classic Page Builder: Our original solution uses customization options within the Rivo dashboard.
The design principles in this guide apply to both approaches, helping you create an effective loyalty page regardless of which builder you choose.
Main Sections
Here's the lowdown on each section to help you create a killer loyalty page. These design principles apply to both our Landing Page Builder and Classic Page Builder approaches.
Note: Each section has a title and a subtitle that you can customize.
Hero
🔹 The hero/banner should be attention-grabbing and effectively convey the overall theme of the loyalty program.
Use high-quality images, preferably with a resolution of at least 1920 x 1080 pixels.
Include a clear and concise headline (maximum 60 characters) and a brief description (maximum 150 characters) that emphasize the benefits of joining the loyalty program.
Ensure that text is easily readable, with a minimum font size of 18 pixels.
Design the mobile version.
There are 2 views and you can write different copy for each:
Logged-out view
Logged-in view
There are 2 default buttons for each view and you can define different stylings for the primary and secondary buttons, as well as different text
Logged out view: Sign in / Join Now
Logged in view: Earn Points / Redeem Rewards
💡 Pro Tip: With our Landing Page Builder, you can customize the hero banner in the Shopify theme editor by adding the "Rivo: Hero Banner" app section and adjusting its Desktop and Mobile Text Container settings for an optimal experience on all devices.
How it Works
🔹 This section explains the steps customers need to take to join and participate in the loyalty program.
Limit the number of steps to a maximum of 3, with each step accompanied by a short description (maximum 100 characters)
Each step can display a number, but it’s not possible to add an image or an icon instead.
Use a consistent design and layout for each step to maintain visual coherence.
Ensure all text is easily readable, with a minimum font size of 16 pixels.
You can write whatever you want in this section. For example, instead of sharing 3 steps to join the program, you can explain the 3 benefits of the program
There are 2 views and you can write different copy for each:
Logged-out view: explains the 3 steps to join and participate in the loyalty program
Logged-in view: shows a table with the customer’s points and available rewards
💡 Pro Tip: With our Landing Page Builder, you can add custom images to each step in the "Rivo: How it Works" section through the Shopify theme editor, creating a more visually engaging experience.
Ways To Earn
🔹 This section highlights the different actions customers can take to earn points or rewards in the loyalty program, such as signing up, following on Instagram, placing an order, etc.
Design the number of actions displaying 2 to 5 items per row.
Limit the number of actions displayed to a maximum of 6.
Provide an icon or an image for each action, as well as a title and the number of points conquered for each.
Icons can be hidden on the loyalty page but we’ll need to add them anyway as they’re displayed in the widget.
💡 Pro Tip: In our Landing Page Builder, you can customize the background and text colors specifically for this section to make it stand out from the rest of your page.
Comprehensive Earning Opportunities
Rivo supports 30+ different ways customers can earn points. Here are the main categories:
Purchase-Based Earning
Order Placed: Points per dollar spent (e.g., "Earn 1 point for every $1 spent")
Product Purchases: Bonus points for specific products or collections
Minimum Order Bonuses: Extra points for orders above certain thresholds
VIP Tier Multipliers: Enhanced earning rates for higher-tier members
Engagement Activities
Account Creation: Welcome bonus for new member signups
Social Media Actions: Instagram follows, Facebook likes/shares, Twitter follows/shares, TikTok follows
Product Reviews: Points for leaving honest product reviews
Email/SMS Subscriptions: Bonus points for joining marketing lists
Custom Actions: Flexible earning opportunities you define
Special Occasions
Birthday Rewards: Annual birthday bonuses or special offers
Customer Anniversary: Points for loyalty program membership anniversaries
Referral Completion: Points when referred friends make their first purchase
Ways To Redeem
🔹 This section showcases the various rewards customers can redeem through the loyalty program, such as free products, discounts, or exclusive access to events.
Design the number of actions displaying 2 to 5 items per row.
Provide an icon for each action and a title and description for each.
Icons ca
n be hidden on the loyalty page but we’ll need to add them anyway as they’re displayed in the widget.
You can add buttons inside each card with a text no longer than “Redeem Now”.
💡 Pro Tip: With our Landing Page Builder, you can match the card styles to your brand by customizing colors, borders, and button styles in the Shopify theme editor under the "Card Style" settings.
Comprehensive Reward Types
Create excitement about your rewards by showcasing the full range of redemption options available:
Discount Rewards
Fixed Amount Discounts: Specific dollar amounts off orders (e.g., "$5 off your order")
Percentage Discounts: Percentage-based savings (e.g., "15% off your entire order")
Free Shipping: Complimentary shipping on orders of any size
Tiered Discounts: Different discount levels based on order value
Product & Experience Rewards
Free Products: Complimentary items, samples, or exclusive merchandise
Gift Cards: Store credit for future purchases with flexible amounts
Exclusive Access: Early access to sales, new products, or limited collections
VIP Experiences: Special events, consultations, or personalized services
Reward Presentation Strategy
Clear Point Costs: Display exact point requirements (e.g., "500 points = $5 off")
Value Communication: Help customers understand point-to-dollar conversion
Reward Hierarchy: Mix of low-cost rewards (quick wins) and high-value rewards (aspiration)
Visual Appeal: Use high-quality images for product rewards and clear graphics for discounts
Availability Status: Show which rewards customers can currently afford
Referrals
🔹 This section showcases the rewards customers can earn by referring friends or family members to the loyalty program.
Include a background image in the section.
You can customize the header, the input borders, and the button.
💡 Pro Tip: In our Landing Page Builder, you can specify which referral campaign to display by adding its unique ID in the "Referral Campaign ID" field of the "Rivo: Referral Campaign" section.
Custom Sections
You can also add custom sections to personalize your loyalty page further and address common customer questions and concerns, such as FAQs or VIP tiers.
Note: custom sections can only be added before or after the main sections, never in between.
VIP Tiers
🔹 This section explains how to showcase the benefits and requirements for each VIP tier in the loyalty program.
Limit the number of questions to a maximum of 4.
Consider using a table or cards to display the VIP Tiers.
Design the content to take up the full width, or in a two-column layout, with one column containing an image or other visual element, for example.
Provide an icon for each tier — you can hide them on the loyalty page, but the icons are required for the widget.
💡 Pro Tip: With our Landing Page Builder, you can create a detailed VIP Tiers table that displays perks for each tier. Learn more about creating a VIP Tiers table.
VIP Tier Program Types
Choose the right VIP tier structure for your business model and customer behavior:
Program Period Options
Lifetime Tiers: Customers maintain their highest achieved tier permanently based on total historical spending
Annual Tiers: Tier status resets yearly, encouraging consistent engagement and repeat purchases
Rolling 12-Month Tiers: Tier status based on spending within the last 12 months, providing ongoing motivation
Tier Benefits Showcase
Earning Multipliers: Higher point earning rates for premium tiers (e.g., "Gold members earn 2x points")
Exclusive Rewards: Special redemption options only available to certain tiers
Early Access: Priority access to sales, new products, or limited collections
Free Shipping: Complimentary shipping benefits for higher tiers
Birthday Bonuses: Enhanced birthday rewards based on tier level
Personal Services: Dedicated support, styling consultations, or concierge services
VIP Tiers Table Design
Clear Progression: Show spending thresholds and requirements for each tier advancement
Benefit Comparison: Side-by-side comparison of perks across all tiers
Visual Hierarchy: Use colors, icons, and typography to distinguish tier levels
Current Status: Highlight the customer's current tier and progress to next level
Aspirational Messaging: Motivate customers to reach higher tiers with compelling benefit descriptions
Frequently Asked Questions (FAQs)
🔹 This section addresses common customer questions and concerns about the loyalty program.
Limit the number of questions to a maximum of 10, with each question accompanied by a concise answer (maximum 200 characters).
Design the content to take up the full width, or in a two-column layout, with one column containing an image or other visual element, for example.
💡 Pro Tip: Consider adding 5-7 FAQs that address the most common customer questions about your loyalty program such as how to earn points, when rewards expire, and how to redeem points.
Advanced Customization Options
Take your loyalty page to the next level with these advanced customization capabilities:
Theme Integration
Shopify Theme Editor: Access loyalty page sections directly in your theme customizer for seamless brand integration
Template Customization: Modify the loyalty landing page template to match your store's design language
CSS Customization: Add custom CSS for advanced styling and unique visual effects
Mobile Responsiveness: Ensure optimal display across all device sizes with responsive design controls
Content Personalization
Dynamic Content: Show different content to logged-in vs. logged-out customers
Tier-Specific Messaging: Customize content based on customer's VIP tier status
Progress Indicators: Display customer's current points, tier progress, and next rewards
Multilingual Support: Configure content in multiple languages for international customers
Performance & Testing
Page Speed: Landing Page Builder offers superior performance compared to Classic Page Builder
Preview Mode: Test your loyalty page design before making it live to customers
A/B Testing: Experiment with different layouts and messaging to optimize conversion
Analytics Integration: Track page performance and customer engagement metrics
Design Best Practices
Follow these best practices to create an effective loyalty page:
Brand Consistency: Ensure your loyalty page design matches your overall brand aesthetic with consistent colors, fonts, and imagery.
Mobile Optimization: Test your page on mobile devices to ensure all elements are properly sized and readable.
Clear Call-to-Actions: Make buttons and actions stand out with contrasting colors and clear text.
Visual Hierarchy: Guide users through your page with thoughtful use of size, color, and spacing.
Simple Language: Use clear, concise language that explains your program without jargon.
💡 Advanced Customization: Both our Landing Page Builder and Classic Page Builder support custom CSS for advanced styling. With the Landing Page Builder, you can add custom CSS in the Shopify theme editor under the "Advanced" tab of the "Rivo Landing Page" template settings.
🎨 Looking for inspiration? Check out these visually appealing and effective loyalty pages from successful Rivo customers:
Hari Mari - Great use of brand colors and clear program benefits
Rareform - Excellent visual hierarchy and engaging imagery
Outer Aisle - Compelling program explanation and clean design
Teaspressa - Strong brand integration and clear redemption options
Nourish Clean Beauty - Elegant design with effective VIP tier presentation
Yummer Pets - Playful design that matches their brand personality
Doggy Do Good - Effective use of CTAs and program benefits
Happy designing! 🧑🎨
🔔 Need more help? For detailed instructions on setting up your loyalty landing page with our newest builder, check out our guide on Creating & Customizing a Loyalty Landing Page and Customizing the Loyalty Landing Page Settings.