If you have been curious about the inner workings of customer referrals, in this article we will uncover the referral process by exploring it from both the advocate's and referred friend's perspectives.
The Advocate's journey in the referral program starts by signing up through the campaign and getting their referral link to share with friends. Once a referral is completed successfully, they will receive their reward. An advocate will be rewarded after every successful referral.
Referred Friend flow
The Referred Friend's journey in the referral program starts when they follow a referral link sent by an advocate to submit their email. They will be able to claim their reward and place their first order - but it will only be considered a successful referral after the order is fulfilled.