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Referral email dynamic variables
Referral email dynamic variables

Use dynamic variables to reference different rewards and aspects of your referral program

Stuart Chaney avatar
Written by Stuart Chaney
Updated over a year ago

Introduction

Use these variables to reference dynamic content in your referral program by adding them to the text fields of your email content. Below you'll find a list of dynamic variables available per referral email template.

✨ Emails featured in this article are part of the referral campaigns available on Premium and Enterprise plans

Referrals Advocate Signup email variables

Note: Dynamic variables will not apply on this email template because it's a signup email.

Referrals Verified Reward email variables

Dynamic variable

Description

{{friend_email}}

The email address of the friend referred through the program.

{{reward_name}}

The name of the reward earned by the advocate.

{{reward_value}}

The value of the reward earned by the advocate.

{{next_reward_name}}

The name of the next reward that can be earned by the advocate.

{{next_reward_value}}

The value of the next reward that can be earned by the advocate.

{{reward_tos}}

The terms of service associated with the rewards program.

{{completed_referrals_count}}

The total number of successful referrals made by the advocate.

{{tier_1_advocate_reward_name}} (*)

The name of the reward earned by the advocate when they reach the first tier of the referral program.

{{tier_1_advocate_reward_value}} (*)

The value of the reward earned by the advocate when they reach the first tier of the referral program.

{{tier_2_advocate_reward_name}} (*)

The name of the reward earned by the advocate when they reach the second tier of the referral program.

{{tier_2_advocate_reward_value}} (*)

The value of the reward earned by the advocate when they reach the second tier of the referral program.

{{tier_3_advocate_reward_name}} (*)

The name of the reward earned by the advocate when they reach the third tier of the referral program.

{{tier_3_advocate_reward_value}} (*)

The value of the reward earned by the advocate when they reach the third tier of the referral program.

{{tier_4_advocate_reward_name}} (*)

The name of the reward earned by the advocate when they reach the fourth tier of the referral program.

{{tier_4_advocate_reward_value}} (*)

The value of the reward earned by the advocate when they reach the fourth tier of the referral program.

{{tier_5_advocate_reward_name}} (*)

The name of the reward earned by the advocate when they reach the fifth tier of the referral program.

{{tier_5_advocate_reward_value}} (*)

The value of the reward earned by the advocate when they reach the fifth tier of the referral program.

(*) = Part of tiered referral campaigns

Referrals Reward Redeemed email variables

Dynamic variable

Description

{{reward_name}}

The name of the reward that the advocate has redeemed.

{{reward_value}}

The value of the reward that the advocate has redeemed.

{{reward_tos}}

The terms of service associated with the redeemed reward.

{{completed_referrals_count}}

The total number of successful referrals made by the advocate.

{{tier_1_advocate_reward_name}} (*)

The name of the reward earned by the advocate when they reach the first tier of the referral program.

{{tier_1_advocate_reward_value}} (*)

The value of the reward earned by the advocate when they reach the first tier of the referral program.

{{tier_2_advocate_reward_name}} (*)

The name of the reward earned by the advocate when they reach the second tier of the referral program.

{{tier_2_advocate_reward_value}} (*)

The value of the reward earned by the advocate when they reach the second tier of the referral program.

{{tier_3_advocate_reward_name}} (*)

The name of the reward earned by the advocate when they reach the third tier of the referral program.

{{tier_3_advocate_reward_value}} (*)

The value of the reward earned by the advocate when they reach the third tier of the referral program.

{{tier_4_advocate_reward_name}} (*)

The name of the reward earned by the advocate when they reach the fourth tier of the referral program.

{{tier_4_advocate_reward_value}} (*)

The value of the reward earned by the advocate when they reach the fourth tier of the referral program.

{{tier_5_advocate_reward_name}} (*)

The name of the reward earned by the advocate when they reach the fifth tier of the referral program.

{{tier_5_advocate_reward_value}} (*)

The value of the reward earned by the advocate when they reach the fifth tier of the referral program.

(*) = Part of tiered referral campaigns

Referrals Advocate Signup email variables

Dynamic variable

Description

{{tier_1_advocate_reward_name}} (*)

The name of the reward that the advocate can earn when they reach the first tier of the referral program.

{{tier_1_advocate_reward_value}} (*)

The value of the reward that the advocate can earn when they reach the first tier of the referral program.

{{tier_2_advocate_reward_name}} (*)

The name of the reward that the advocate can earn when they reach the second tier of the referral program.

{{tier_2_advocate_reward_value}} (*)

The value of the reward that the advocate can earn when they reach the second tier of the referral program.

{{tier_3_advocate_reward_name}} (*)

The name of the reward that the advocate can earn when they reach the third tier of the referral program.

{{tier_3_advocate_reward_value}} (*)

The value of the reward that the advocate can earn when they reach the third tier of the referral program.

{{tier_4_advocate_reward_name}} (*)

The name of the reward that the advocate can earn when they reach the fourth tier of the referral program.

{{tier_4_advocate_reward_value}} (*)

The value of the reward that the advocate can earn when they reach the fourth tier of the referral program.

{{tier_5_advocate_reward_name}} (*)

The name of the reward that the advocate can earn when they reach the fifth tier of the referral program.

{{tier_5_advocate_reward_value}} (*)

The value of the reward that the advocate can earn when they reach the fifth tier of the referral program.

(*) = Part of tiered referral campaigns

Common questions

How do I set up Tiered Referral Campaigns?

You can set up tiered referral campaigns right now by contacting your customer success manager at [email protected].

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