Referral Inspiration Pages
Referral inspiration pages are customizable landing pages that make it easy for your customers to share your brand with friends and family. These dedicated pages provide a seamless referral experience with beautiful designs, social sharing options, and personalized rewards that drive word-of-mouth marketing for your business.
✨ Referral campaigns are available on the Scale and Plus plans. See pricing →
What are Referral Inspiration Pages?
Referral inspiration pages are fully customizable landing pages that guide your customers through the referral process. Unlike basic referral links, these pages provide a complete branded experience with multiple page types, design customization, and social sharing integration.
Each referral campaign includes several page types that work together to create a smooth customer journey:
Advocate Signup Page - Where customers join your referral program
Advocate Share Page - Where customers get their referral link and sharing options
Friend Claim Page - Where referred friends claim their discount
Friend Reward Page - Where referred friends receive their discount code
Advocate Reward Page - Where advocates claim their rewards after successful referrals
Key Features
Visual Page Builder
Create beautiful referral pages without any coding knowledge. The visual editor lets you customize every aspect of your referral experience, from colors and fonts to page layouts and content.
Smart Referral Links
Every customer gets a unique referral link that automatically tracks referrals and prevents fraud. These smart links use your custom domain and include built-in analytics to help you understand your referral program performance.
Social Sharing Integration
Make it easy for customers to share with multiple platforms:
Email sharing - Customers can send personalized emails to friends
Social media - Share on Facebook, Twitter, and other platforms
SMS and WhatsApp - Send referral links via text message
Direct link sharing - Copy and paste referral links anywhere
Flexible Reward System
Offer different types of rewards for both advocates (referrers) and friends:
Amount discounts - Fixed dollar amount off
Percentage discounts - Percentage off the order
Free shipping - Waive shipping costs
Free products - Give away specific items
Design Customization
Colors and Fonts
Match your brand perfectly with customizable colors for buttons, headers, text, and backgrounds. Choose from different font families and adjust text sizes and alignment to create a cohesive brand experience.
Background and Layouts
Upload custom background images and choose how they display:
Cover layout - Background image covers the entire page
Column layout - Background image appears as a sidebar (left or right)
Custom heights - Adjust page height for desktop and mobile
Mobile Responsive
All referral pages automatically adapt to mobile devices with separate customization options for mobile and desktop experiences.
Content Customization
Customizable Text
Personalize every piece of text on your referral pages:
Headlines and descriptions - Craft compelling messaging that resonates with your audience
Button text - Customize call-to-action buttons
Form placeholders - Personalize input field labels
Disclaimer text - Add terms and conditions or legal requirements
Email templates - Customize the emails customers send to friends
Terms and Conditions
Add links to your terms and conditions or privacy policy on any page in the referral flow. You can enable or disable these links and customize the text that appears.
Email Sharing Customization
When customers share via email, you can customize:
Subject line - Default email subject (customers can edit)
Personal notes - Allow customers to add personal messages
Reminder emails - Automatically send follow-up emails after 3 days
Implementation Options
Dedicated Landing Pages
Create standalone referral pages on your website by adding a simple code snippet to a Shopify page template. This gives you a dedicated URL like yourstore.com/refer that you can promote across all your marketing channels.
Embedded Widgets
Embed referral campaigns directly into existing pages like your homepage, product pages, or customer account pages. The referral experience appears inline with your existing content.
Popup Campaigns
Display referral campaigns as popups that appear when customers visit specific pages or take certain actions. This is great for capturing attention without disrupting the browsing experience.
The Customer Journey
For Advocates (Referrers)
Sign up - Customers enter their information to join your referral program
Get referral link - Receive a unique referral link to share
Share with friends - Use social sharing options or copy the link
Earn rewards - Get rewarded when friends make purchases
For Friends (Referred Customers)
Follow referral link - Click on the link shared by their friend
Claim discount - Enter their email to claim their reward
Get discount code - Receive a unique discount code
Make purchase - Use the discount code on their first order
Built-in Fraud Protection
Referral inspiration pages include automatic fraud detection to protect your business:
Email verification - Prevents fake email addresses
IP tracking - Detects suspicious activity from the same location
Customer verification - Ensures referred friends are new customers
Order validation - Confirms purchases before rewarding advocates
Brand Examples
Here are some inspiring examples from brands using Rivo referral pages:
Dirty Labs: Give $5, Get $5
Dirty Labs uses a clean, minimalist design with their signature green branding. Their referral page emphasizes the environmental benefits of sharing eco-friendly products with friends, making the referral feel like a positive action for the planet.
Hexclad: Send a friend a gift
HexClad's referral page showcases their premium cookware with high-quality product images as backgrounds. They use bold typography and clear value propositions to encourage sharing among cooking enthusiasts.
Nourish: Give $10, Get $10
Nourish Organics creates a warm, community-focused referral experience with earth tones and friendly messaging. Their page emphasizes sharing healthy, organic products with loved ones.
Best Practices
Offer Compelling Rewards
Make sure both advocates and friends receive valuable rewards. Consider offering different reward amounts to create the right incentive balance for your business.
Use Clear Messaging
Explain the referral process clearly and highlight the benefits for both parties. Use action-oriented language that encourages sharing.
Maintain Brand Consistency
Use your brand colors, fonts, and imagery to create a cohesive experience that feels like a natural extension of your website.
Optimize for Mobile
Since many customers will share referral links via mobile devices, ensure your referral pages look great and function well on smartphones and tablets.
Strategic Placement
Promote your referral pages in high-traffic areas like your website header, customer account pages, post-purchase emails, and social media.
Getting Started
Ready to create your own referral inspiration pages? Here's what you need to know:
Plan your rewards - Decide what incentives you'll offer to advocates and friends
Design your pages - Use the visual editor to match your brand
Customize your content - Write compelling copy that encourages sharing
Choose implementation - Decide whether to use landing pages, embeds, or popups
Test and launch - Preview your pages and activate your campaign
💡 Learn more: Referral campaign builder | Smart links explained | Referral reward types