Rivo automatically adds tags to both customers and orders in Shopify to help you segment, track, and manage your programs. These tags allow you to:

This guide provides a complete reference of all tags that Rivo adds to your Shopify store.

When Added: When a customer enrolls in any paid membership tier
​Purpose: Identifies all active membership subscribers
​Example Use: Create a customer segment for "All Membership Subscribers"

When Added: When a customer enrolls in any paid membership tier
​Purpose: Secondary identifier for membership subscribers (lowercase format)
​Example Use: Technical integrations that require lowercase tag format

When Added: When a customer is assigned to a specific membership tier
​Purpose: Identifies which membership tier the customer belongs to
​Format: Dynamic - replaces {Tier Name} with your actual tier name
​Examples:

Example Use: Create separate customer segments for each membership tier

When Added: When a customer purchases a one-time or lifetime membership
​Purpose: Distinguishes lifetime memberships from recurring subscriptions
​Example Use: Segment customers by membership payment type

When Added: When a subscription billing attempt fails
​Purpose: Identifies customers whose membership payment has failed
​Example Use: Create a recovery campaign for failed payment customers
​Note: Tag remains until customer successfully renews or cancels

When Added: When a customer reaches a VIP tier based on points or spending
​Purpose: Identifies which VIP tier the customer has achieved
​Format: Dynamic - replaces {Tier Name} with your actual tier name
​Examples:

Example Use: Offer tier-specific discounts or early access to sales

When Added: When a customer opts in to become a referral advocate
​Purpose: Identifies customers actively participating in your referral program
​Example Use: Send exclusive referral program updates to advocates

When Added: When a customer is referred by an advocate
​Purpose: Identifies customers who were referred to your store
​Example Use: Track referral program effectiveness and customer acquisition cost

When Added: When an advocate's referral completes a qualifying action (usually first purchase)
​Purpose: Identifies advocates who have successfully referred customers
​Example Use: Reward top-performing advocates with bonuses

When Added: When a referred customer completes a qualifying action
​Purpose: Identifies referred customers who have converted
​Example Use: Track referral conversion rates and reward referred customers

When Added: When a customer activates an Apple Wallet or Google Wallet pass
​Purpose: Identifies customers who have added your loyalty pass to their digital wallet
​Example Use: Segment engaged customers for special wallet pass promotions

When Added: Manually by you, or automatically based on exclusion rules
​Purpose: Excludes customers from the Rivo loyalty program
​Example Use: Prevent test accounts, employees, or wholesale customers from earning points

When Added: When testing referral program functionality
​Purpose: Identifies test referrals during development or QA
​Example Use: Filter out test data from referral reports

These tags are added to Shopify orders, not customers:

When Added: On initial membership purchase orders
​Purpose: Identifies orders that started a new membership subscription
​Paired With: rivo-membership-signup (both tags added together)
​Example Use: Track membership acquisition revenue

When Added: On initial membership purchase orders (paired with "Rivo Membership")
​Purpose: Lowercase variant for technical integrations
​Example Use: Filter membership signup orders in analytics

When Added: On recurring membership renewal orders
​Purpose: Identifies subscription renewal/rebill orders
​Paired With: rivo-membership-rebill (both tags added together)
​Example Use: Track recurring membership revenue

When Added: On recurring membership renewal orders (paired with "Rivo Rebill")
​Purpose: Lowercase variant for technical integrations
​Example Use: Segment rebill orders separately from signups

When Added: On orders influenced by Rivo (referrals, rewards redemptions, etc.)
​Purpose: General attribution tag for orders driven by Rivo features
​Example Use: Measure Rivo's overall impact on revenue

Rivo automatically adds tags when customers:

Rivo automatically removes tags when customers:

Tags are typically synced to Shopify within:

Check:

Fix: Contact Rivo support if tags aren't syncing after 30 minutes

Symptom: Customer has multiple tier tags (e.g., both Rivo Membership Tier: Gold and Rivo Membership Tier: Silver)

Cause: Typically occurs during tier transitions if there's a sync delay

Fix: This should auto-resolve within 15 minutes as the system cleans up old tags. If it persists, contact Rivo support.

Symptom: Customer has rivo-membership-payment-failure tag even after successful payment

Cause: Tag cleanup may be delayed

Fix: Tag should remove automatically on next successful billing. If it persists beyond 24 hours after successful payment, contact support.

Check: Ensure the customer has the exact tag Rivo Excluded (case-sensitive)

Fix: Re-add the exclusion tag in Shopify or use Rivo's exclusion feature in the dashboard

Need Help? If you have questions about Rivo tags or need assistance with segmentation, contact our support team at [email protected].