Klaviyo and Rivo integration explained
Our integration facilitates the dynamic communication between Rivo and Klaviyo to supercharge your marketing efforts. By passing loyalty and referral data to Klaviyo, you can create targeted, personalized, and effective emails that engage, convert, and retain customers.
✨ Integrations are available on the paid plans. Check out how many apps you can integrate with your Rivo account here
What does the integration do?
Add Rivo properties to customer profiles in Klaviyo:
Rivo Date of Birth
Rivo Loyalty Status
Rivo Points Balance
Rivo Referral URL
Rivo VIP Tier Name
Trigger a flow when a customer takes an action within your program:
Customer moves down a tier
Customer moves up a tier
Points earned
Referral completed
Reward redeemed
View the Rivo events completed by the customers on the profile page
Populate customer and event properties in emails through tags
Create customer segments based on any Rivo property.
How to connect Rivo with Klaviyo
To set up the integration, you will need to access your Klaviyo account and get your private API key with customized access.
From your Rivo Dashboard, go to Integrations
Find Klaviyo in the Email & SMS Marketing section
Click Configure
Enter your Klaviyo private API key
Click Save
Optional: Check the Rivo events you would like to add to Klaviyo
Turn the integration to
ONClick Sync Customers to start sending Loyalty data to Klaviyo.
📝 Important Note: As soon as your customers begin taking actions within the program, Rivo will add these events to your Klaviyo account.
Where to find my API Key?
Log into your Klaviyo account
Go to Settings > API keys
Copy any private API key you have set for third-party integrations or create a new private API key
💡 Find out more: Check out the permissions we need in your private API key here.
Using Rivo events to trigger your flows
Create a metric-triggered flow in Klaviyo that starts when a customer takes an action within your program.
Log into your Klaviyo account
Go to Flows
Click Create Flows > Create From Scratch
Enter the name of your new flow in the pop-up and click Create Flow
Select Metric from the Trigger Setup panel in the sidebar
To quickly locate the Rivo events, search for 'Rivo' in the dropdown menu. In this example, we will add 'Rivo Points Earned'
Optional: Add filters to the trigger if you want to be more specific on when the flow should start
Click Done
Once you have completed your flow, click Review and turn on to set your flow live or save it as a draft.
Flow triggers & filters
The following Rivo events will show up as metrics within the flow editor. You can use them along with the filters to trigger a flow.
Flow triggers | Trigger filters |
Rivo Customer Moves Down A Tier | • vip_tier_name |
Rivo Customer Moves Up A Tier | • vip_tier_name |
Rivo Points Earned | • earnings_amount |
Rivo Referral Completed | • friend_email |
Rivo Reward Redeemed | • reward_code |
Important considerations
To have a Rivo event included in the list of flow triggers, it's necessary for a customer to complete the action following your configuration of the triggers in your Rivo account
Rivo events can be used in the Conditional Split logic too
Trigger filters are optional
To prevent flows from sending emails after manual points adjustments, add the filter
trigger_name doesn't equal Manualto the Rivo Points Earned triggerDeactivate any Rivo email set up within a Klaviyo flow. This will avoid sending duplicate notifications to customers from both platforms.
Using Loyalty data in a Klaviyo email
You can use different variables to populate Rivo data in your emails. If you want to add properties about a customer such as the points balance or tier name, use personalization tags.
On the other hand, if you need to add information about the action that your customer has just completed in the program such as the reward code or amount of points earned, use the event properties.
With event properties, you can easily recreate the Rivo emails in Klaviyo.
Add customer properties
Tags | Example |
| 100 |
| member |
| Gold |
| |
| 1930-12-31 |
💡 Pro Tip: Discover all date formats available on Date personalization in templates reference.
Add event properties
Customer Moves Up/Down A Tier event | Example |
| Gold |
Points Earned event | Example |
| Placed an order |
| 100 |
Referral Completed event | Example |
| |
Reward Redeemed event | Example |
| $7 off coupon |
| BAL-XXXXXXXXXXX |
| Applies to all orders over $5.00.Expires 2 month(s) after being redeemed. |
Important considerations
Rivo properties about a customer can be used in your campaign and flow emails
Rivo event properties are based on your customer behavior, so they can only be used in a flow email
If your Referrals program is enabled, we recommend building metric-triggered flows with the Referral Completed and Reward Redeemed events
If your VIP program is enabled, we recommend building metric-triggered flows with the Customer Moves Up/Down A Tier and Reward Redeemed events
The Smart Sending feature can skip Loyalty emails sent through Klaviyo if they're delivered within a short period of time to the same customer. Carefully review the wait time or turn the feature off.
Viewing Rivo events in a customer profile
Every customer profile in Klaviyo has a timeline of actions performed by the customer, including the Rivo events.
Log into your Klaviyo account
Search for a customer by email and open the profile
On the right side of the profile page, you'll see the timeline of events
Click on All events and search for 'Rivo' in the dropdown menu
Select the event(s) you want to view
Optional: Filter by dates.
💡 Pro Tip: Use Klaviyo Analytics to understand how the event data evolves over time.
Creating segments based on Loyalty data
Group your customers based on their Rivo properties and target your emails.
Log into your Klaviyo account
Go to Audience > Lists & segments
Click the Create List / Segment button in the top right and select Segment
Give it a name, for example, Rivo Points over 100
Under Definition, select Properties about someone
Search for 'Rivo' in the Dimension field and you'll see all the properties
Optional: Add more conditions or set the tag to add to customers who enter the segment
Click Create Segment.
Common questions
What permissions should I grant in the API key?
Please give access to Accounts, Campaigns, Catalogs, Data Privacy, Events, Flows, List, Metrics, Profiles, Segments, Subscriptions, Tags, and Templates
What is the difference between customer properties and event properties?
You add customer properties to any email through personalization tags. Event properties are variables that you copy and paste into your flow emails depending on the flow trigger selected
Personalization tags are for populating email content with Loyalty program data, such as the current tier level, points balance, etc
Event properties are used to populate email content with flow-trigger data.
Why can't I see all the events in Klaviyo?
Rivo events that you enabled will be added by the time your customers complete actions, which means that in some cases stores might need to gradually migrate from Rivo Loyalty emails to Klaviyo emails.
Why did my customer receive two emails after completing an action?
Disable any Rivo email notifications that you've previously configured within a Klaviyo flow. This prevents duplicate notifications from being sent to customers from both platforms.
Why do I see the year 1930 in my customer's date of birth?
Rivo does not request the year of birth of your customers, but as Klaviyo supports dates formatted in YYYY-MM-DD, we fill in a fictional year so that you are able to filter between dates. You can change the date format in your emails.
Can Rivo import customers into Klaviyo?
Rivo syncs with your existing customer data in Klaviyo by matching users based on email. If a customer exists in your Rivo list but not your Klaviyo list, Rivo cannot create a profile for them in Klaviyo.
Does Rivo send guest Loyalty data?
Yes. Rivo passes the Loyalty data of both guests and members to Klaviyo.