Membership Email Notifications
Membership emails keep your subscribers informed at each key stage of their subscription lifecycle. In Rivo, you can enable and customize four core membership notification templates:
Welcome (signup)
Renewal notice (rebill reminder)
Payment failure
Cancellation confirmation
These templates are available in your email settings and can be turned on or off individually.
Where to Manage Membership Emails
In your Rivo admin, go to Emails.
Find the membership email templates in your template list.
Turn each template on or off as needed.
Open any template to edit the subject line, body content, and call-to-action.
You can also send test emails from the template editor before you publish changes.
The 4 Membership Email Templates
1. Welcome (Membership Signup)
This email is sent when a customer joins your membership program through a standard enrollment flow.
Use this template to:
Welcome new members
Reinforce membership value and included benefits
Send members to their account or membership area
Recommended content:
Membership tier name
Key included benefits
A clear “what to do next” CTA
2. Renewal Notice (Membership Rebill)
This template is used for pre-renewal reminders before the next billing date.
Rivo supports both reminder types using this template:
A first reminder (default: 5 days before renewal)
A final reminder (default: 3 days before renewal)
You can change these timing settings in your membership billing settings.
For details on reminder timing and billing settings, see Membership Billing and Payment Settings.
3. Payment Failure
This email is sent after a renewal payment attempt fails.
Use it to:
Alert members quickly that their renewal payment did not go through
Prompt them to update their payment method
Clarify that retries can occur before cancellation
Recommended content:
Clear failure notice
Update-payment CTA
A simple explanation of what happens next
4. Cancellation Confirmation
This email is sent when a membership cancellation is completed.
Use it to:
Confirm that cancellation has been processed
Clarify when access to benefits ends
Offer a path back if the customer wants to rejoin
Customizing Your Membership Emails
For each membership email template, you can customize:
Subject line
Headline and body copy
Button text and destination behavior
Brand styling (logo, colors, and overall email design)
For advanced visual customization across templates, see Customize Email Branding using our visual editor.
Optional: Send Membership Notifications Through Klaviyo
If you prefer to manage transactional membership messaging in your ESP, you can use integration events (including Klaviyo) to trigger equivalent flows there.
Common membership event triggers include:
Membership signup
Payment failure
Renewal reminder
Successful renewal
Cancellation and pending cancellation states
Many brands centralize message logic in Klaviyo for consistency with other lifecycle automations.
Tip: If you move these flows to Klaviyo, disable overlapping Rivo templates to avoid sending duplicate emails.
FAQ
Q: Can I enable only some membership emails?
Yes. Each membership template can be enabled or disabled independently.
Q: Does one renewal template handle both reminder emails?
Yes. The same renewal notice template is used for both the first and final pre-renewal reminders.
Q: Should I use Rivo templates or Klaviyo for membership notifications?
Either approach works. Use Rivo for a fast built-in setup, or use Klaviyo when you want centralized cross-channel lifecycle automation.
Q: Can I test a membership email before members receive it?
Yes. Use the template editor’s test send option to validate content and layout before enabling the template.