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Customize your Loyalty email setting
Customize your Loyalty email setting

Learn how to customize your shop's email settings and templates without code

Laurence Leech avatar
Written by Laurence Leech
Updated over a week ago


Customize your email settings for your program notifications to match your store's brand. In this guide, we'll take a look at the basic settings for email notifications to help you get started with just a few clicks.

Sender settings

Sender Settings

You can adjust the name and email that is displayed on your emails, as well as the email address that replies will go to. By default, these will be your store's brand name and the email address associated with your Shopify account.

  1. Go to Settings

  2. Click Email

  3. Fill in the fields under Sender Settings

    1. From name - The name visible to customers in their inbox

    2. From email - The email address visible to customers receiving your email

    3. Reply email - Specify an email for customers to reply to your emails

  4. Save changes.

Explicit opt-in

Explicit Opt-In

For cases when you want emails to be sent to those who want to hear from you, you can enable the Require Explicit Email Opt-In level so that Rivo only notifies customers whose marketing status is shown as Subscribed in Shopify.

  1. Go to Settings > Email

  2. Scroll down to Require Explicit Opt-In

  3. Toggle the switch to ON

  4. Save changes.

Custom domain

✨ Read our complete guide on sending emails from your custom domain here.


Branding Settings

Incorporate your brand's color palette and logo into your emails to convey brand messaging more effectively.

  1. Go to Settings > Email

  2. Scroll down to Branding

  3. Click Edit Email Design. You'll be redirected to the Email Design page

  4. Here you can:

    1. Change the appearance of all of your email's color schemes

    2. Customize the button border-radius

    3. Add header media: Banner image (1200px by 480px) or a logo image (400px by 144px)

  5. Save changes.

πŸ’‘ Find out more: Check out our guide on customizing email styles & branding.

Custom URL Path

Custom URL Path

By default, the URL is set to /, which directs customers to the homepage when they click the CTA button in the emails from the loyalty program. However, if you complete the URL path, you can give your customers a more personalized experience by directing them to any page in your store (i.e.

  1. Go to Settings

  2. Click Email

  3. Scroll down to Advanced

  4. Add the custom URL path.

Custom CSS

Custom CSS settings

With creative CSS tweaks, you can tailor your emails to reflect seasonal promotions, special events, or personalized offers, making your messages more relevant and appealing to your Loyalty program members.

  1. Go to Settings > Email

  2. Scroll down to Advanced

  3. Insert the CSS codes into the text area

  4. Save changes.

✨ This feature is available on the Premium and Enterprise plans. Read our complete guide on adding custom CSS to your Loyalty emails here.

Change the default email address on your account

By default, the email address we have on file is the account owner email from your Shopify settings. Follow the steps below to update this email address so that you receive communication from Rivo (newsletters and updates), test emails and CSV's to your preferred email.

  1. Go to Settings > General or click here

  2. Scroll down to Account Settings

  3. Enter a new email address

  4. Save changes

Note: Currently an account can only have one preferred email address at one time.

Common questions

Why I can't add my custom domain?

If you are not able to edit your custom domain, please make sure you have configured at least one domain in Shopify. Read Shopify's guide here.

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