Introduction
Send email notifications to your customers about their Loyalty progress, rewards, and referrals to engage them more effectively. To make these communications more personal, you can customize the notifications, adding a personal touch when your customers receive them.
✨ Email notifications are included with all plans. However, certain features are exclusive to paid plans. See all features →
Email notifications available
Program
Notification
Trigger
Loyalty
Points Earned
Sent when a customer earns points after completing an action
Loyalty & Referrals
Reward Redeemed
Sent when a customer earns a reward through your programs or when they redeem their points
Loyalty
Celebrate Birthday
Sent on the customer’s birthday
Loyalty & Referrals
Reward Expiry - Warning
Sent 30 days before the customer’s reward expires
Loyalty & Referrals
Reward Expiry - Last Chance
Sent 3 days before the customer’s reward expires
Loyalty
Points Expiry - Warning
Sent 30 days before the customer’s points expire
Loyalty
Points Expiry - Last Chance
Sent 3 days before the customer’s points expire
Loyalty
Credits Expiry - Warning
Sent 30 days before the customer’s credits expire
Loyalty
Credits Expiry - Last Chance
Sent 3 days before the customer’s credits expire
Loyalty
VIP Tier Unlocked
Sent when the customer moves up/down a tier
Loyalty
Login Code
This email contains the code the customer must enter to complete login through Rivo’s multipass login. This email is not customizable
Customizing Loyalty email content
Go to Loyalty > Emails
Click on the notification you want to customize
Customize the text that you want to appear in the fields below:
Save changes
Make sure to turn the email
ON.
Email footer
The email footer provides essential contact information and an unsubscribe link to ensure compliance with email marketing regulations.
You can also customize the footer of your email by entering the desired text, as shown below:
Footer Text - Provides additional context or information, such as the company name and additional contact details
Footer Address - Supplies the physical mailing address of the company sending the email, which is required for compliance with email marketing regulations
Unsubscribe Text - Offers recipients a clear and straightforward way to opt out of receiving future emails, and is essential for compliance with email marketing regulations
Subscription Source - Refers to the origin or method through which the recipient subscribed to receive emails.
📝 Note: The footer content is shared across all email notifications.
Sending test emails
Use our test emails to ensure that the design and content of your email function correctly before sending it to your customers.
In the template editor, click on Send Test Email
Enter the recipient’s email address and confirm by clicking Send Test Email.
💡 Pro Tip: To send test emails to multiple recipients, separate the email addresses with commas.
Email variables
The text within curly brackets in the email notification fields are placeholders called variables. When emails are sent, these variables are replaced with the relevant data. Below is a list of all the variables used in emails and what they output in the delivered message.
Variable
Description
Example
Supported in
##{{points_amount}}
The amount of points the customer earned
100
Points Earned, Celebrate Birthday
##{{trigger_name}}
The action the customer completed
Placed an order
Points Earned
##{{reward_name}}
The name of the reward the customer earned or redeemed
$5 off coupon
Reward Redeemed
##{{reward_tos}}
Any reward T&Cs
Applies to all orders over $20.00.
Expires 2 month(s) after being redeemed.
Reward Redeemed
##{{expiry_date}}
The default expiration date for a reward, points, or credits, formatted as ddd MMM YYYY
6th Sep 2024
Reward Expiry, Points Expiry, Credits Expiry
##{{time_until_expiry}}
The expiration date for a reward, points, or credits, displayed as a relative date
about 1 month
Reward Expiry, Points Expiry, Credits Expiry
##{{expiry_date_formatted}}
The expiration date for a reward, points, or credits, formatted according to the Date Format Settings
2024/9/6
Reward Expiry, Points Expiry, Credits Expiry
##{{credits_expiry_date}}
The credits expiration date, formatted as ddd MMM YYYY
6th Sep 2024
Credits Expiry
##{{vip_tier_name}}
The custom name of your VIP Tier
Gold
VIP Tier Unlocked
📝 Note: If the text displayed in place of a variable contains words, they can be translated on the Translation page.
Advanced settings for your emails
Fine-tune various aspects of your email notifications, including formatting options and custom domain configurations.
Custom domain
💡 Find Out More: Sending email from your custom domain
Date format
You can select the date format displayed in email notifications when using date variables, ensuring it aligns with your preferred style or regional standards.
Go to Settings > General
Scroll down to Customer Facing UI Settings
Under Date Format , select your preferred option:
Click Save.
Designing your emails
Common questions
I’m using the new customer account experience, how can I email all my customers?
If you have enabled the new customer accounts in your store, you’ll need to allow guest customers to receive emails. Please follow the instructions here.
How do I send email invites to customers who have not enabled classic customer accounts?
Unfortunately, this is not yet possible. We have a guide on how to edit Shopify’s classic account invitation email to make it more focused on your Loyalty program - please check it out here.
Can I create a custom email and send it to customers in bulk?
This feature is unavailable, but you can share your feedback here!