Announce your loyalty program to your customers through an email campaign

Maximize engagement with your customers by sending them an email to get them sign up for your Loyalty program.

Email your customers to join your Loyalty Program

In this article:

Make the email attractive

How to create a campaign on Klavyio

Download the templates

Make the email attractive

Be clear on how your point-based loyalty program works (eg. earning one point per dollar spent is both easy to understand and a simple way to acquire rewards). You can do this by including clear CTA buttons and links so your audience can easily sign up or redeem the offer _(eg. link it to your rewards page)_. Communicate that it’s a special offer for members only as this will increase feelings of loyalty and being part of the community.

Your rewards page default URL is

How to create a campaign on Klavyio

Klaviyo’s campaign wizard guides you through the steps for creating your campaign.

1. Navigate to the Campaigns tab

2. Click Create Campaign

3. Choose Email

Learn more about creating and sending campaigns on Klavyio here and learn about integrating Rivo with Klaviyo here

You can use these variables to quickly copy and paste them into your Klaviyo campaigns.

To display your Customers points balance in emails using HTML


Your Points Balance is {{ person|lookup:"Rivo Points Balance" }}


To display your Customers Loyalty Status in emails using HTML


Your Loyalty Account status is {{ person|lookup:"Rivo Loyalty Status" }}


To display your Customers Referral URL using HTML


Your Referral URL is {{ person|lookup:"Rivo Referral URL" }}


To display your Customers VIP Tier using HTML


Your Points Balance is {{ person|lookup:"Rivo VIP Tier" }}


Download the templates

We prepared a few templates on Canva help you get started. Find them below:

* Newsletter

* Email banner

How to edit the templates to fit your brand

Follow these simples steps to edit the templates on Canva:

1. Sign in or create a free account on Canva

2. Click from one of the links above, and then choose Use template

3. Choose the design(s) you like the most

4. Edit the colors, images, and text to be aligned with your brand

5. When you are done, go to Share on the top right > select the format > Download

💡 Pro Tip: If you want to get creative, you can select any other template from Canva to promote your rewards program.

Learn more about editing templates on Canva here.

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