Introduction
Announcing your loyalty program to customers through email is a powerful way to boost program participation and engagement. Well-crafted emails can significantly increase sign-ups and help customers understand the benefits of joining your loyalty program. This guide will help you create effective loyalty program emails that convert readers into active program participants.
✨ For comprehensive email customization, check out our guide on customizing email branding and enabling automated loyalty emails.
Crafting Effective Loyalty Program Emails
When creating emails to promote your loyalty program, focus on these key elements:
Clear explanation of benefits - Explain how your point-based loyalty program works (e.g., earning one point per dollar spent) in simple, easy-to-understand terms.
Strong call-to-action (CTA) - Include clear CTA buttons and links so recipients can easily sign up or access your loyalty program page.
Emphasis on exclusivity - Communicate that rewards are special offers for members only to increase feelings of loyalty and community.
Personalization - Use customer data to personalize emails whenever possible, making the content more relevant and engaging.
Your rewards page default URL is https://www.yourbrand.com/pages/loyalty-program
Personalizing Your Loyalty Emails with Variables
Personalize your emails by including specific customer loyalty information using these HTML variables:
To display your Customer's points balance in emails using HTML
Your Points Balance is ##{{ person|lookup:"Rivo Points Balance" }}
To display your Customers Loyalty Status in emails using HTML
Your Loyalty Account status is ##{{ person|lookup:"Rivo Loyalty Status" }}
To display your Customers Referral URL using HTML
Your Referral URL is ##{{ person|lookup:"Rivo Referral URL" }}
To display your Customer's VIP Tier using HTML
Your VIP Tier is ##{{ person|lookup:"Rivo VIP Tier Name" }}
To display your Customer's date of birth using HTML
Your date of birth is ##{{ person|lookup:"Rivo Date of Birth" }}
💡 Pro Tip: These variables are especially effective in follow-up emails to help customers see their progress in your loyalty program.
Best Practices for Loyalty Program Emails
Keep it concise - Use clear and direct language. Customers should understand your message at a glance.
Create a sense of urgency - Encourage immediate sign-ups by highlighting limited-time offers or special launch bonuses.
Maintain brand consistency - Ensure your email design matches your store's branding by customizing colors, fonts, and adding your logo.
Send a test email first - Always test your emails before sending them to customers to verify content and formatting.
Include visual elements - Use images or graphics that showcase your rewards or loyalty program benefits.
How to Create a Campaign on Klaviyo
Klaviyo's campaign wizard guides you through the steps for creating your campaign.
Navigate to the Campaigns tab.
Click Create Campaign.
Choose Email.
Design your email using Klaviyo's editor, incorporating the Rivo variables mentioned above.
Select your audience, focusing on customers who haven't yet joined your loyalty program.
Learn more about creating and sending campaigns on Klaviyo here and learn about integrating Rivo with Klaviyo here.
Common Questions
Will customers who unsubscribed from marketing emails still receive loyalty emails?
Loyalty program emails are considered transactional emails related to a customer's account activity. However, customers can still unsubscribe from these specifically using the unsubscribe link in each email.
How can I track the performance of my loyalty program emails?
Use UTM parameters in your button links to track engagement in your store analytics. This will help you measure how effectively your emails are driving sign-ups and participation.