Create urgency and encourage engagement by adding an expiration to your rewards.
To set an expiration for any of your Points Program rewards:
From the Loyalty dashboard, go to Programs > Points.
Under Redeeming Points, click Edit on the reward.
On the reward page, scroll down to the very bottom where you will see the option to add an expiration.
You can set the expiration time to a minimum of 1 month and a maximum of 24 months.
Don't forget to Save your changes!
You can set an expiration for Referral rewards too!
From the dashboard, go to Program > Referrals
Under Referral Rewards click Edit on the reward and you will see the same option to set an expiration date.
Notifying your customers
You can send your customers a notification by email when their rewards are soon to expire:
From the dashboard, go to Programs > Emails.
You will see two email options: Reward Expiry - Warning & Reward Expiry - Last Chance.
You can toggle one or both of these options. The Warning email will be sent 30 days before the reward expires. The Last Chance email will send one day before it expires.
Click Edit. Here you can edit all of the text for the email. Any edits you make will show in the live preview.
When you're happy with how your email looks don't forget to Save any changes.