Introduction
Reward expiration lets you set how long a redeemed reward stays valid before it can no longer be used. This helps create urgency and encourages faster redemptions.
✨ This feature is available on paid plans that include Expiry (such as Startup, Scale, and Plus). See pricing →
Set Expiration on Loyalty Rewards
To set expiration for rewards in your loyalty program:
In your Rivo admin, go to Loyalty > Points.
In the Redeeming Points section, click Edit on the reward you want to update.
In the Reward Expiration section, turn on Set issued rewards to expire after a certain amount of time.
Enter the expiration length:
Hours timeframe: 1 to 8760 hours
Days timeframe: 1 to 730 days
Months timeframe: 1 to 24 months
Click Save.
💡 Tip: You can change the reward expiration time unit in Settings \> General under Reward expiry timeframe.
Set Expiration on Referral Rewards
You can also set expiration for referral rewards.
Go to Referrals.
In Referral Rewards, open or change the reward you want to update.
Turn on reward expiration and set the duration.
Click Save.
Points and Credits Expiration Is Separate
Reward expiration and balance expiration are different settings:
Reward expiration controls how long a redeemed reward code stays valid.
Points/Credits expiration controls when a customer’s points or credits balance expires.
To configure points or credits expiration, go to Settings > Expiration.
Expiration Emails
You can notify customers before rewards, points, or credits expire.
Go to Loyalty > Emails.
Enable the templates you want:
Reward Expiry - Warning (sent 30 days before reward expiry)
Reward Expiry - Last Chance (sent 3 days before reward expiry)
Points Expiry - Warning (sent 30 days before points expiry)
Points Expiry - Last Chance (sent 3 days before points expiry)
Credits Expiry - Warning (sent 30 days before credits expiry)
Credits Expiry - Last Chance (sent 3 days before credits expiry)
Click Edit to customize each email, then Save.
Best Practices
Use a shorter expiration window when you want more urgency.
Enable both warning and last-chance reminders to improve redemption rates.
Keep your expiration policy clear in your loyalty terms.