Introduction
Rewards are discount incentives that encourage your customers to engage with your loyalty program. This guide explains how to create and manage rewards that your customers can redeem with their earned points or through referrals.
💡 Pro Tip: Creating a variety of reward options at different point values encourages customers to continue engaging with your loyalty program even after their initial redemption.
Understanding reward types
Rivo offers multiple reward types to help you create a compelling loyalty program tailored to your business needs:
Amount Discount - A fixed currency amount discount (e.g., $10 off)
Percentage Off - A percentage discount off the purchase (e.g., 15% off)
Free Shipping - Remove shipping costs from the order
Free Product - Offer a specific product for free
POS Discounts - Special discount types for in-store purchases
Creating a reward
Follow these steps to create a new reward that your customers can redeem with their points:
From your Rivo dashboard, go to Programs > Points
Scroll down to the Redeeming Points section
Click Add Another Reward
Choose a redemption option:
Online Store - For e-commerce discounts
Amount Discount
Percentage Off
Free Shipping (Advanced Rewards)
Free Product (Advanced Rewards)
POS (In-Store) - For physical store discounts
Amount Discount
Percentage Off
On the next page, configure your reward with these options:
Reward Title - The name that will be displayed to your customers
Points Type - For Fixed Amount discounts only
Fixed - A set amount of points (e.g., 500 points)
Multiplier - Variable points based on conversion rate
Reward - The discount value (amount or percentage)
Minimum Cart Requirement - Set a minimum purchase amount required to use the reward
Apply to - Control where the discount applies:
Entire Order
Specific Collection
Specific Product
Purchase Type - For stores with subscription offerings (Learn more)
One-time Purchase
Subscription
Both
Reward Expiration - Set how many months the reward is valid after redemption (1-24 months, leave blank for no expiration) (Learn more)
Maximum Shipping Amount - For Free Shipping rewards, set the maximum shipping cost covered
Click Create Reward to save your changes
Managing rewards
Editing a reward
From your Rivo dashboard, go to Programs > Points
Scroll down to the Redeeming Points section
Find the reward you want to edit and click Edit
Make your changes and click Save
Enabling or disabling a reward
From your Rivo dashboard, go to Programs > Points
Scroll down to the Redeeming Points section
Find the reward and toggle the Active switch
Deleting a reward
From the list of rewards, click Edit on the reward that you want to remove
Click Delete
Click Yes, Delete on the confirmation window
⚠️ Important: Deleting a reward cannot be undone. Any customers who have already redeemed this reward will still be able to use their discount codes.
Customer redemption experience
Understanding how customers interact with your rewards helps you create a better loyalty program:
How customers see rewards
Rewards appear in your customers' loyalty widget and/or loyalty page. They can view available rewards, their point requirements, and any terms of service (such as minimum purchase amounts or expiration periods).
Redemption process
Customer selects a reward in the loyalty interface
Points are deducted from their balance immediately
A discount code is generated and provided to the customer
Customer can apply the code during checkout or save it for later use
Using rewards at checkout
If you have the checkout extension enabled, customers will see their available redeemed rewards during checkout and can apply them with a single click.
✨ Checkout extensions are available to Shopify Plus merchants on the Rivo Plus plan who have upgraded to Checkout extensibility
Advanced reward features
VIP tier-specific rewards
You can create rewards that are only available to customers who have reached certain VIP tiers. These rewards can be automatically applied at checkout, providing a seamless experience for your loyal customers.
Subscription purchase rewards
For stores with subscription offerings, you can customize your rewards to work with subscription purchases, one-time purchases, or both.
Revoking unused rewards
If a customer decides not to use a redeemed reward, you can revoke it and refund their points. This is useful if they redeemed a reward by mistake or want to save for a higher-value reward.
Common questions
How do I add points-earning actions to my loyalty program?
Points-earning actions are configured in the Programs > Points page, under the Ways to Earn section. You can set up points for actions like account creation, purchases, social media engagement, birthdays, and more. Check out our guide on Earning Points to learn more.
Can customers redeem points for custom rewards not listed in the standard types?
The reward types available are Amount Discount, Percentage Off, Free Shipping, Free Product, and POS variants of these. For special custom rewards, consider creating a manual process where customers contact you to redeem points for unique offerings.
Can I offer multiple rewards at different point levels?
Yes! We recommend creating a variety of rewards at different point values to encourage ongoing engagement with your loyalty program.
How do customers know they've received a reward?
When customers redeem points for a reward, they'll immediately see the discount code in the loyalty widget, and if they've provided their email, they'll receive an email notification with the code. With checkout extensions enabled, they'll also see their available rewards during checkout.
What happens if a customer tries to use a reward but doesn't meet the minimum requirements?
If a customer tries to apply a reward discount code but doesn't meet requirements (such as minimum purchase amount), they'll see an error message at checkout explaining why the code can't be applied.