Increase engagement and create urgency by setting your inactive customers' points balances to reset after a certain amount of time. This is a great way to keep activity flowing for your points program.
How to add an expiration for your points
To add an expiration for your Rivo Loyalty points, follow these steps:
From your dashboard, go to Programs > Points.
Scroll to the bottom of the page and you'll see Points Expiry.
Check the box Reset points balance to zero after a certain period.
Enter the number of months after which your customer points will expire.
Save your changes.
Now, when they log in, your customers will see when their points are set to expire:
What period of time can I set?
Minimum of 1 month and a maximum of 24 months.
Which situations do you consider for the expiry?
Points expire unless a customer spends or earns points through any 'Way to Earn' enabled in your Points Program (e.g. Place an order).
Is there an example?
Let's say you enabled the feature on November 30, 2022, and set the points to expire after 12 months:
Customer A earned points on December 4, 2022 → Customer A's points expire on December 4, 2023
Customer B never earns or redeems points during the year → Customer B's points expire on November 30, 2023
Customer C redeemed points on March 7, 2023 → Customer C's points expire on March 7, 2024.
If your customers remain active within the period of 12 months, we will check the last activity date to calculate the new expiration date.