Introduction
Keep your loyalty program vibrant and encourage ongoing participation by introducing a dynamic feature: the expiration of points for inactive customers. This strategy not only boosts engagement but also adds a sense of urgency, motivating customers to stay active within your program.
✨ This feature is available on the Scale and Plus plans. See pricing →
Setting Up Points Expiration
Enhance customer engagement by setting an expiration date for their loyalty points.
Here’s how you can implement this feature:
Navigate to Points Expiration Settings: Access your dashboard and select Programs > Points. Scroll down to find the "Points Expiry" section.
Enable Points Expiration: Activate the option "Reset points balance to zero after a certain period" by checking the corresponding box.
Define Expiration Period: Specify the duration (in months) after which points will expire. This period can range from a minimum of 1 month to a maximum of 24 months.
Save Changes: Confirm your settings by saving the changes.
The Rivo on-site displays: the floating widget and the dedicated page, will showcase the expiration date of a customer's points upon their login.
📝 Points expiration is triggered by inactivity. If a customer neither earns nor redeems points within the specified period, their points will reset to zero.
Additional Settings
Exclude Redemptions from Activity Assessment: For a stricter approach to points expiration, you can choose to ignore redemption actions as qualifying activities. This means customers must earn points exclusively to prevent their point balance from expiring.
To Activate: Check the option "Exclude redemptions when assessing customer activity" within the Points Expiry settings.
This setting demands more engagement from your customers, ensuring that earning points is a continuous process to maintain their points balance.
Common questions
What period of time can I set?
Minimum of 1 month and a maximum of 24 months.
Which situations do you consider for the expiry?
Points expire unless a customer spends or earns points through any 'Way to Earn' enabled in your Points Program (e.g. Place an order).
Is there an example?
Let's say you enabled the feature on November 30, 2022, and set the points to expire after 12 months:
Customer A earned points on December 4, 2022 → Customer A's points expire on December 4, 2023
Customer B never earns or redeems points during the year → Customer B's points expire on November 30, 2023
Customer C redeemed points on March 7, 2023 → Customer C's points expire on March 7, 2024.
If your customers remain active within the period of 12 months, we will check the last activity date to calculate the new expiration date.