Introduction
With the advanced settings for VIP Tiers, you can set specific point amounts for different customer tiers, creating a more rewarding experience for your most loyal customers. This powerful feature allows you to offer tier-specific rewards and incentives, encouraging customers to reach higher loyalty levels.
✨ Custom Ways to Earn for VIP Tiers are available on the Scale and Plus plans. See pricing →
How it works
Suppose you award 1 point for every dollar spent in your store, but you want to amplify point earnings for higher-tier members. With custom Ways to Earn for VIP Tiers, you can set a rule where Gold members earn 3 points for every dollar spent, Silver members earn 2 points, and Bronze members earn 1 point. This creates a compelling incentive for customers to reach and maintain higher loyalty tiers.
Ways to Earn available for multiple points
Depending on your plan and enabled features, the following Ways to Earn can support custom point values for different VIP tiers:
Place an order - Reward higher-tier customers with more points for every dollar they spend
Celebrate a birthday - Offer increasing birthday bonuses based on customer tier level
Celebrate a customer anniversary - Offer different anniversary rewards by tier
Upload a receipt, product-based actions, punch card checkpoints, VIP tier upgrades, and single-order spend campaigns - Additional advanced earning options can support tier-specific values when enabled
💡 Need more custom Ways to Earn? Please submit your feedback here
Setting up custom Ways to Earn for tiers
Go to Loyalty > VIP Tiers
Scroll down to Advanced Settings and click on Edit
Mark the option Allow customers to earn different points on different tiers
Click Update.
After enabling this feature, you can configure tier-specific point values in two ways:
Option 1: When editing your VIP Tiers, locate the Custom Ways to Earn card at the bottom of the page. This will direct you to the Ways to Earn options.
Option 2: Go directly to your Points Program and edit the specific eligible Way to Earn you want to customize (for example, “Place an order,” “Celebrate a birthday,” or other supported actions in your account). You’ll see the VIP Tiers table for setting custom earning values. Click Edit to adjust the earning value for each tier.
📝 Important Note: The Default value for a tier means the customers will earn points according to the global value set in your Points Program settings. If you want a tier to use a custom value, you'll need to set a specific number.
Common questions
I want to multiply points for higher tiers. What values should I set?
Earning value for base tier (ex. Bronze): 1 point
Earning value for intermediate tier (ex. Silver): 4 points
Earning value for highest tier (ex. Gold): 8 points
These are example values only. Choose values that match your program strategy.
How can I incentivize customers to reach higher tiers?
Increasing the point earning potential for higher tiers is a powerful way to encourage tier progression. For example, if Gold tier members earn 3x the points of Bronze members, they’ll see their rewards accumulate much faster, creating a compelling reason to maintain their status.
Can I multiply points for other actions?
Support depends on your plan and enabled features. If you’d like additional actions to support tier-specific earning values, please submit your feedback here.
How can I adjust the global earning value?
Use the standard ‘Earning points’ field in each Way to Earn settings to set your global value. This value will be used as the default for any tier that doesn’t have a custom value specified. You can always remove a custom value to revert a tier back to using the global default value.
Will customers see their tier-specific earning rates?
Yes! Customers will see their current earning rates based on their tier in the loyalty widget. This transparency motivates customers to engage more with your loyalty program as they can see the increased benefits of higher tiers.