Attentive integration

Connecting Rivo Loyalty with SMS through Attentive

Ana Rincon avatar
Written by Ana Rincon
Updated over a week ago

Attentive and Rivo integration explained

Tailor your SMS marketing campaigns even further by connecting Rivo with Attentive. This powerful integration will help you reach members of your Loyalty program in a direct and effective way in order to promote any special promotions and offers.

✨ Integrations are available on the Scale and Plus plans. See pricing β†’


  • See the Loyalty data of enrolled customers as attributes:

    • Rivo Points Balance (e.g. 2,000)

    • Rivo Loyalty Status (e.g. Member)

    • Rivo Referral URL (e.g.

    • Rivo VIP Tier Name (e.g. Gold)

    • Rivo Date of Birth (e.g. 01-31)

  • Add Loyalty attributes as characteristics to create dynamic segments

  • Personalize SMS messages using Rivo attributes.

How to connect Rivo with Attentive

  1. From the Rivo Dashboard, go to Integrations

  2. Find Attentive in the Email & SMS Marketing section and click Configure

  3. Click Connect

  4. The Attentive app will be open in a new tab. Log into your account and authorize the integration to finish the setup

    Attentive and Rivo logos
  5. You will be redirected back to your Rivo account.

Viewing Loyalty data in Attentive

You can view the Rivo attributes available for your customer in your Attentive dashboard.

  1. From the Attentive dashboard, go to Subscribers

  2. Search for a subscriber by phone number or email

  3. Click on their profile to preview details

  4. Click on the View full profile button

  5. Click on the Attributes tab to see all the Rivo attributes available

    Subscriber profile in Attentive

How to create a segment in Attentive

Customer segmentation with Loyalty data is an effective way to enhance your marketing efforts and build a loyal customer base that is essential for your brand and strategies.

  1. From the Attentive dashboard, go to Segments

  2. Click Create segment

  3. Either you choose a Dynamic segment or Segment templates, click Create

  4. From the list of conditions, click A subscriber's characteristics

  5. Click the dropdown menu to search for a characteristic and scroll down to Custom Attributes to choose any Rivo attribute

    Creating a segment in Attentive
  6. After you complete the criteria, click Create

  7. Enter the name for the new segment and click Save.

How to add Loyalty attributes to messages

Use variables to personalize SMS messages with Rivo attributes.

  1. Edit a message in the Magic Composer campaign text message or add the Send text message step in a journey. In this example, we will use a journey

  2. Click the {} button at the bottom of the message field

    Message composer in Attentive
  3. Under Variable, click Choose variable and select the Rivo property (ex. Rivo Points Balance)

    Message composer in Attentive
  4. Add the default text and click Insert

  5. Edit your message and click Save

Common questions

Can I use the Rivo attributes as triggers in Attentive?

For now, our attributes only work as filters in segments. We look forward to expanding our current capabilities so please add your vote here if you have any suggestions - we want to hear from you!

I can't get the app up and running. Can you help me?

Please reach out to [email protected] and our dedicated team will be happy to help you with any questions or requests!

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