Attentive and Rivo integration explained
Connect Rivo with Attentive to supercharge your SMS marketing campaigns with loyalty data. This powerful integration syncs customer loyalty information to Attentive, allowing you to create personalized SMS campaigns based on points, VIP tiers, referral status, and more.
Install the Rivo integration in your Attentive Dashboard here.
Benefits
Sync valuable loyalty data to Attentive automatically as customer attributes:
Rivo Points Balance (e.g. 2,000) - Target customers based on their points balance for redemption reminders
Rivo Loyalty Status (e.g. Member) - Customize messaging based on customer engagement level
Rivo Referral URL (e.g. https://example.com/?referral_code=X) - Let customers share their referral link directly from SMS
Rivo VIP Tier Name (e.g. Gold) - Create tier-specific promotions and exclusives
Rivo Date of Birth (e.g. 01-31) - Send timely birthday rewards and promotions
Rivo Store Credit Balance - Remind customers of available store credit they can spend
Create dynamic customer segments based on loyalty data for targeted campaigns
Personalize SMS messages with Rivo attributes to increase engagement
Reward customers with loyalty points when they subscribe to your SMS or email marketing
How to connect Rivo with Attentive
From the Rivo Dashboard, go to Integrations
Find Attentive in the Email & SMS Marketing section and click Configure
Click Connect
The Attentive app will be open in a new tab. Log into your account and authorize the integration to finish the setup
You will be redirected back to your Rivo account.
Viewing Loyalty data in Attentive
After connecting your accounts, Rivo automatically syncs your customer loyalty data to Attentive. Here's how to view this data in your Attentive dashboard:
From the Attentive dashboard, go to Subscribers
Search for a subscriber by phone number or email
Click on their profile to preview details
Click on the View full profile button
Click on the Attributes tab to see all the Rivo attributes available
Rivo automatically keeps these attributes updated as your customer loyalty data changes, ensuring your SMS marketing is always working with the latest information.
How to create a segment in Attentive
Customer segmentation with Loyalty data enables you to create targeted SMS campaigns that drive higher engagement and conversion rates. Here are some examples of powerful segments you can create:
VIP customers (Gold tier members)
Customers with over 1,000 points (ready to redeem)
Customers with store credit to spend
Customers with birthdays this month
Here's how to create a segment:
From the Attentive dashboard, go to Segments
Click Create segment
Either you choose a Dynamic segment or Segment templates, click Create
From the list of conditions, click A subscriber's characteristics
Click the dropdown menu to search for a characteristic and scroll down to Custom Attributes to choose any Rivo attribute
After you complete the criteria, click Create
Enter the name for the new segment and click Save.
How to add Loyalty attributes to messages
Personalize your SMS campaigns by including Rivo loyalty data directly in your messages. Here are some effective examples:
"You have {Rivo Points Balance} points waiting to be redeemed! Shop now: [link]"
"Exclusive offer for our {Rivo VIP Tier Name} members: Use code VIP20 for 20% off"
"Share your referral link with friends and earn 500 points for each signup: {Rivo Referral URL}"
"You have ${Rivo Store Credit Balance} in store credit waiting to be used. Shop now!"
Here's how to add these variables to your messages:
Edit a message in the Magic Composer campaign text message or add the Send text message step in a journey. In this example, we will use a journey
Click the {} button at the bottom of the message field
Under Variable, click Choose variable and select the Rivo property (ex. Rivo Points Balance)
Add the default text and click Insert
Edit your message and click Save
Rewarding customers for subscribing
Boost your SMS and email subscriber list by rewarding customers with loyalty points when they subscribe. Here's how it works:
Set up an earning rule in Rivo for "Email Subscribe" and/or "SMS Subscribe" actions
When customers subscribe to your Attentive SMS list or email list, they'll automatically earn the points you've set
Points are credited to their loyalty account, encouraging engagement with both your SMS marketing and loyalty program
This creates a powerful incentive for customers to subscribe to your marketing channels while simultaneously boosting their engagement with your loyalty program.
Common questions
Can I use the Rivo attributes as triggers in Attentive?
For now, our attributes only work as filters in segments. We look forward to expanding our current capabilities so please add your vote here if you have any suggestions - we want to hear from you!
How often is loyalty data synced with Attentive?
Loyalty data is automatically synced to Attentive whenever a customer's points balance, VIP tier, or other relevant data changes in Rivo. This ensures your SMS marketing is always using the most up-to-date customer information.
Can I send SMS campaigns based on points thresholds?
Yes! You can create segments in Attentive based on points balances (e.g., customers with 500+ points) and target those specific customers with redemption reminders or special offers.
I can't get the app up and running. Can you help me?
Please reach out to [email protected] and our dedicated team will be happy to help you with any questions or requests!