Rivo and Mailchimp integration explained
If you think members of your Loyalty program are the best audience you can attempt to reach, this doc is for you! Our integration with Mailchimp helps you pass the Loyalty data so you can create different segments for your email marketing strategies.
✨ Integrations are available on the Scale and Plus plans. See pricing →
Connecting Rivo with Mailchimp
From the Rivo Dashboard, go to Integrations
Find Mailchimp in the Email & SMS Marketing section and click Configure
Click Configure
On the Mailchimp Integration page, click Connect
You will be prompted to sign in to your Mailchimp account to authorize Rivo. After logging in, click Allow
Choose a list/audience from the menu and click Sync.
Using Loyalty data to create segments in Mailchimp
Segmentation allows you to send email/ad campaigns to a specific audience based on criteria such as the contact properties about your Loyalty program.
From the Mailchimp Dashboard, click Audience
Click Segments
On the top right corner, click Create segment
You'll see a widget where you can add conditions to your segment
Source (e.g. Rivo)
Rivo Loyalty Status (e.g. member)
Rivo Points balance (e.g. 500)
Rivo Referral URL (e.g. https://example.com/?referral_code=X)
Rivo VIP Tier Name (e.g. silver)
Click Preview segment to see the result. Please note that you will only see members who have opted-in to marketing communications
Click Edit segment if you need to make any changes or click Save Segment
Input a descriptive name for the segment in the pop-up and click Save.
Adding Merge Tags with Loyalty data to email campaigns
Mailchimp's merge tags are useful for all kinds of dynamic information, including the Loyalty data of your customers, and they can be used for email campaigns. Check for more details on Getting Started with Merge Tags for Email →
Rivo tags
Rivo Points Balance
*|RIVOPB|*
Rivo Loyalty Status
*|RIVOLS|*
Rivo Referral URL
*|RIVORU|*
Rivo VIP Tier Name
*|RIVOVTN|*
Troubleshooting
Merged tags will display as invalid if you haven't selected an audience in the campaign builder checklist. Return to the checklist and add your recipients in the 'To' section, then continue to design your email. If merge tags aren't working the way you expect, please check out Mailchimp's troubleshooting guide or reach out to us via [email protected]
Previewing Loyalty data in Profile Information
From the Mailchimp Dashboard, click Audience
Click All contacts
Click any customer profile you want to check
Find the Profile Information section and see the Rivo properties.
Common questions
How long does it take to reflect new members or update Loyalty data in Mailchimp?
For new members, it can take up to 3 minutes until the contact/properties are successfully synced to Mailchimp. In the case of the Loyalty data of existing contacts, it should be updated right away.
Why can't I see all my customers in Mailchimp?
The Loyalty data is added to customers who have enabled accounts in your store (Members) and who have also subscribed to marketing offers.
How do I disconnect the integration?
Visit the Integration page and click Disconnect.