Rivo and Mailchimp integration explained
If you think members of your Loyalty program are the best audience you can attempt to reach, this doc is for you! Our integration with Mailchimp helps you pass the Loyalty data so you can create different segments for your email marketing strategies.
With the Rivo-Mailchimp integration, you can craft personalized email campaigns based on customer loyalty data like points balance, loyalty status, referral URLs, and VIP tier membership. This powerful connection helps you target your most engaged customers, reward loyal shoppers, and encourage referrals—all through your existing Mailchimp workflows.
✨ Integrations are available on plans that include the Integrations feature. See pricing →
Connecting Rivo with Mailchimp
From the Rivo Dashboard, go to Integrations
Find Mailchimp in the Email & SMS Marketing section and click Configure
On the Mailchimp Integration page, click Connect
You will be prompted to sign in to your Mailchimp account to authorize Rivo. After logging in, click Allow
Choose a list/audience from the menu and click Sync. This starts your first customer sync between Rivo and Mailchimp.
How syncing works
Clicking Sync starts a full sync of customers with enabled store accounts into the Mailchimp audience you selected.
After setup, loyalty profile updates continue syncing automatically.
If you change your audience selection later, run Sync again so your latest loyalty data is pushed to that audience.
Using Loyalty data to create segments in Mailchimp
Segmentation allows you to send email/ad campaigns to a specific audience based on criteria such as the contact properties about your Loyalty program.
From the Mailchimp Dashboard, click Audience
Click Segments
On the top right corner, click Create segment
You’ll see a widget where you can add conditions to your segment
Click Preview segment to see the result. You’ll preview contacts that currently exist in your selected audience.
Click Edit segment if you need to make any changes or click Save Segment
Input a descriptive name for the segment in the pop-up and click Save.
Powerful segmentation ideas
Here are some effective ways to segment your audience using Rivo loyalty data:
High-point customers : Target customers with 500+ points for exclusive offers or early access to new products
VIP tier targeting : Create campaigns specifically for each VIP tier (silver, gold, platinum, etc.)
Point milestone reminders : Send reminders to customers who are close to earning a reward
Referral promoters : Identify customers who have their referral URL but haven’t generated referrals yet
Re-engagement campaigns : Target members who haven’t earned points in the last 30/60/90 days
Adding Merge Tags with Loyalty data to email campaigns
Mailchimp’s merge tags are useful for all kinds of dynamic information, including the Loyalty data of your customers, and they can be used for email campaigns. Check for more details on Getting Started with Merge Tags for Email →
Rivo tags
Rivo Points Balance
*|RIVOPB|*
Rivo Loyalty Status
*|RIVOLS|*
Rivo Referral URL
*|RIVORU|*
Rivo VIP Tier Name
*|RIVOVTN|*
Rivo Date of Birth
*|RIVODOB|*
Example email templates
Here are some examples of how to use these merge tags in your email campaigns:
Points balance reminder:
Hi *|FNAME|*,You currently have *|RIVOPB|* points in your account! You're only 100 points away from unlocking our premium reward.
VIP tier announcement:
Congratulations *|FNAME|*!You've reached our *|RIVOVTN|* tier! Enjoy your new exclusive benefits.
Referral encouragement:
Share your unique referral link with friends: *|RIVORU|*For every friend who joins, you'll both earn 500 points!
Troubleshooting
Merged tags will display as invalid if you haven’t selected an audience in the campaign builder checklist. Return to the checklist and add your recipients in the ‘To’ section, then continue to design your email. If merge tags aren’t working the way you expect, please check out Mailchimp’s troubleshooting guide or reach out to us via [email protected]
Common issues
Missing merge tag data : Ensure the customer has an enabled account in your store and has already been synced to your selected Mailchimp audience.
Incorrect VIP tier information : VIP tier data is only synced for customers who are enrolled in a VIP tier program
Sync delays : Sync jobs run in the background, so updates can take a few minutes during busy periods.
Zero points showing : Verify the customer has earned points in your loyalty program
Previewing Loyalty data in Profile Information
From the Mailchimp Dashboard, click Audience
Click All contacts
Click any customer profile you want to check
Find the Profile Information section and see the Rivo properties.
Common questions
How long does it take to reflect new members or update Loyalty data in Mailchimp?
Sync runs in the background. Most updates appear quickly, but timing can vary depending on queue load and Mailchimp processing.
Why can’t I see all my customers in Mailchimp?
Rivo syncs customers with enabled accounts in your store. If contacts are missing, confirm you selected the correct Mailchimp audience and that a sync has completed.
How do I disconnect the integration?
Open the Mailchimp integration page in Rivo and click Remove Integration.
What customer data is synced to Mailchimp?
Rivo syncs the following data to Mailchimp: customer email, first name, last name, points balance, loyalty status, referral URL, VIP tier name, and date of birth (if provided).
Will disconnecting the integration remove my customer data from Mailchimp?
No, disconnecting will only stop future syncs. Any customer data already in Mailchimp will remain there.
Can I sync only certain customers to Mailchimp?
The integration syncs customers with enabled accounts in your store. To target smaller groups, create segments in Mailchimp.
Best practices for using Rivo data in Mailchimp
Engagement strategies
Welcome new members : Create an automated welcome email for new loyalty program members explaining how to earn and redeem points
Celebrate milestones : Send automatic emails when customers reach point milestones or advance to a new VIP tier
Points expiry reminders : Alert customers when their points are about to expire to encourage redemption
VIP-exclusive campaigns : Create special offers only for customers in specific VIP tiers
Referral program promotions : Remind customers about their referral link and the benefits of sharing it
Timing considerations
Schedule campaigns at least 5 minutes after a customer earns points to ensure the data is synced
For time-sensitive campaigns based on points balance, build in a buffer for sync delays
Consider creating a daily or weekly roundup email with the latest loyalty program status