Overview
Rivo helps Shopify brands build connected retention programs across loyalty, referrals, paid memberships, and customer accounts. This overview explains the main product lines, what each one is used for, and how plans are commonly structured.
Plans
Rivo is designed to scale with your store and product mix. Depending on your needs, your plan may include Loyalty, Referrals, Memberships, Accounts, or a custom combination of those products.
Accounts
Accounts focuses on the customer account experience. It gives shoppers a branded account area where they can sign in, manage orders, save products, access rewards, view referrals, and interact with personalized account content.
Custom
Custom plans are built for brands that want a tailored retention stack across Accounts, Loyalty, Referrals, and Memberships. Custom plans can include white-glove onboarding, dedicated success support, design and strategy resources, expanded access options, and other plan-specific support.
Self-serve options
There are some options designed for stores that are earlier in their retention journey: Free, Essential, and Scale.
Loyalty
Rivo Loyalty lets you reward customers for purchases and other engagement with your brand. It includes options to earn and redeem points, free VIP tiers, emails, and customer profile management. Common Loyalty features include:
Points program for purchases and engagement (account creation, social following and sharing, product reviews, custom actions connected to external sources, and more)
Fixed amount, percentage, free shipping, and free product rewards
VIP tiers based on spend, order count, or points earned
Transactional loyalty emails with your custom domain or a supported ESP integration
Landing Page builder for the rewards page
Program translations and customizable messaging
Customer profile management and manual points adjustments
Native Shopify POS integration for earning and redeeming points
Advanced points expiry (bulk & per-point expiry methods)
Touchpoints for checkout and account page
Analytics dashboard and reporting.
Referrals
Rivo Referrals helps you turn existing customers into advocates and give incentives for both the referred friend and the referring customer. Common Referrals features include:
Double-sided referral rewards (discounts, points, or gift cards)
Unique referral links and sharing options
Referral campaign page and embedded storefront experience, with translations and customizable messaging
Referral fraud protection
Transactional referral emails with your custom domain or a supported ESP integration
Integrated referral data in customer profiles
Checkout extension
Analytics dashboard with referral performance tracking.
Memberships
Rivo Memberships lets you create paid or free membership tiers with different benefits for each level of access. Memberships can be used for paid loyalty programs, subscription-style perks, members-only rewards, and enhanced earning rates. Common Memberships features include:
Multiple membership tiers
Monthly, annual, daily, and one-time billing options
Free membership tiers with automatic enrollment settings
Tier-specific benefits and discounts
Cashback for signups, orders, and anniversaries
Transactional membership emails with your custom domain or supported ESP integration
Failed payment recovery settings
Cancellation request handling
Integrated membership data and management in customer profiles
Analytics dashboard and reporting.
Accounts
Rivo Accounts is a branded customer account experience for your storefront. It combines sign-in, order management, loyalty access, saved products, referrals, preferences, and personalized account content in a single customer-facing experience. Common Accounts features include:
Branded account sidebar
Shopify Customer Accounts compatibility
Google and Shop sign-in option
Order history and order details
Shipment tracking and returns options
Order actions such as Buy Again and Cancel Order
Favorites and shareable wishlists
Recently viewed products
Saved cart
Wallet pass enrollment and access (unique QR code, branded pass for Apple and Google wallets, and push campaigns)
Customer preferences and zero-party data collection
Loyalty, referral, and membership access inside the account experience (points redemption, referral link, VIP tier status, membership status)
Advanced visual customization using custom-built sections.
Wallet Passes
Rivo Wallet Passes give customers a branded digital loyalty card in Apple Wallet or Google Wallet, keeping their points balance, VIP status, and quick links right on their phone. Common Wallet Passes features include:
Branded pass for Apple Wallet and Google Wallet
Real-time points balance updates on the pass
VIP tier status display
QR code options for referral sharing or customer identification from the Rivo tile in Shopify POS
Quick action links on the pass (shop, redeem rewards, refer friends, and custom links)
Push notification campaigns sent directly to customers' lock screens
Geolocation notifications near your store locations.
Gift Cards
Rivo virtual Gift Cards can be used in two ways: as a reward customers earn for free or redeem with points, or as a virtual gift card product customers purchase and send to someone else. Common Virtual Gift Cards features include:
Gift card rewards redeemed using points, earned through a VIP tier, or issued upon a referral completion
Virtual gift card sales through your storefront with customer gifting flow (value selection, recipient name and email, delivery date, and a personal message)
Delivery and optional reminder emails with your custom domain
Gift card delivery tracking (cards sold, sales value, average value, and a card-level table with status, sender, recipient, and remaining balance).
📝 Note: Our gift cards work like standard Shopify gift cards at checkout.
Common Questions
How do I know which Rivo plan is right for my store?
Start with the product experience you want to launch. Loyalty and Referrals are a fit for points, rewards, free VIP tiers, and advocate programs. Memberships are a fit for paid tiers and member-only benefits. Accounts is a fit for branded customer accounts and personalized shopper experiences.
How is usage calculated?
Usage is based on your monthly order count processed through Shopify, regardless of customer program participation.
Can I use Loyalty & Referrals without Accounts?
Yes, Loyalty and Referrals can be used as their own program. Accounts can be added when you want a more complete customer account experience.
Can I use Loyalty & Memberships together?
Yes, but only credit-based loyalty programs can be used together with Memberships.
Can I change plans later?
Yes, Rivo plans can be adjusted as your store grows.
Where should I check current pricing?
Use the Rivo pricing page for the latest public pricing, or contact our team for a plan built around your store's order volume, product mix, and support needs.