Introduction
Rivo sends various automated email notifications to keep your customers engaged with your loyalty program. Each notification type can be customized to match your brand's voice and style. This document provides an overview of all available email notifications, their default content, and how to customize them.
Loyalty and VIP Notifications
Points Earned
Subject: You've earned ##{{points_amount}} Points
Title: You've earned ##{{points_amount}} Points
SubTitle: Great work! You ##{{trigger_name}} and earned ##{{points_amount}} Points
Button: Spend Now
Subtext: (blank by default)
Reward Redeemed
Subject: You've unlocked a reward
Title: You've unlocked a reward
SubTitle: Congratulations, you've earned the reward ##{{reward_name}}
Button: Use your reward
Subtext: ##{{reward_tos}}
Celebrate Birthday
Subject: Happy birthday 🎂
Title: Happy Birthday!
SubTitle: We hope you have a great day! To celebrate, we've added ##{{points_amount}} points to your account. 🎂
Button: Spend Now
Subtext: (blank by default)
Reward Expiry - Warning
Subject: Your reward will expire soon
Title: Your reward will expire soon
SubTitle: Use your reward ##{{reward_name}} before it expires on ##{{expiry_date}}.
Button: Use reward now
Subtext: (blank by default)
Reward Expiry - Last Chance
Subject: Last chance to use your reward
Title: Last chance to use your reward
SubTitle: Use your reward ##{{reward_name}} before it expires on ##{{expiry_date}}
Button: Use reward now
Subtext: (blank by default)
Points Expiry - Warning
Subject: Your points will expire soon
Title: Your points will expire soon
SubTitle: Use your points before they expire on ##{{expiry_date}}.
Button: Redeem points now
Subtext: (blank by default)
Points Expiry - Last Chance
Subject: Last chance to use your points
Title: Last chance to use your points
SubTitle: Use your points before they expire on ##{{expiry_date}}
Button: Redeem points now
Subtext: (blank by default)
VIP Tier Unlocked
Subject: ##{{vip_tier_name}} Tier Unlocked!
Title: ##{{vip_tier_name}} Tier Unlocked!
SubTitle: Thank you for being a loyal member of our program
Button: View Perks
Subtext: (blank by default)
Referral Notifications
Referral Completed
Subject: Referral completed
Title: Your friend used your referral link
SubTitle: ##{{friend_email}} completed their referral
Button: Use your reward
Subtext: ##{{reward_tos}}
Invite Friend
Subject: I'm sending you a ##{{reward_name}} to shop at ##{{shop_name}}
Title: Your friend ##{{advocate_name}} has sent you a gift
SubTitle: Your friend ##{{advocate_name}} just sent you ##{{reward_name}} for your first order.
Button: Claim my Gift
Subtext: (blank by default)
Friend Claim
Subject: You've unlocked a reward
Title: You've unlocked a reward
SubTitle: Congratulations, you've earned the reward ##{{reward_name}}
Button: Use your reward
Subtext: ##{{reward_tos}}
Advocate Signup
Subject: You're in! Share your link with friends
Title: Share your link to start earning discounts
SubTitle: Share this link from anywhere
Button: Share your Link
Subtext: (blank by default)
Advocate Stats
Subject: Your referral stats
Title: Your ##{{shop_name}} Referral Stats
SubTitle: Thanks for sharing with your friends. Here are your referral stats:
Button: Share your Link
Subtext: (blank by default)
Verified Reward
Subject: Here's your referral reward
Title: Your friend's order was verified
SubTitle: ##{{friend_email}} had their order verified. Here's your reward.
Button: Use your reward
Subtext: ##{{reward_tos}}
Ineligible Referral
Subject: Your friend's order was not eligible for a referral
Title: Your friend's order was not eligible for a referral
SubTitle: (blank by default)
Button: (none)
Subtext: (blank by default)
Membership Notifications
Membership Signup
Subject: Welcome to the VIP Membership
Title: Welcome to the VIP Membership
Customizing Your Email Notifications
Rivo allows you to customize your email notifications to align with your brand's identity. You can adjust the sender name, reply-to address, and even apply custom CSS to ensure your emails look just right. Visit the Email Settings page in your Rivo dashboard to make these changes.
SubTitle: Thank you for joining our VIP Membership program. Enjoy exclusive perks and rewards.
Email Sender Settings
Configure your email sender settings to ensure your emails are sent from a recognizable address. You can set the sender name, username, and reply-to address to match your store's branding. These settings can be updated in the Email Settings section of your Rivo dashboard.
Button: Explore Benefits
Subtext: (blank by default)
Membership Payment Failure
Subject: Payment Issue with Your Membership
Title: Payment Issue with Your Membership
SubTitle: We encountered an issue processing your membership payment. Please update your payment details.
Button: Update Payment
Subtext: (blank by default)
Membership Cancellation
Subject: Membership Cancellation Confirmation
Title: Membership Cancellation Confirmation
SubTitle: Your membership has been successfully cancelled. We're sorry to see you go.
Button: Rejoin Anytime
Subtext: (blank by default)
Membership Rebill
Subject: Membership Renewal Successful
Title: Membership Renewal Successful
SubTitle: Your membership has been renewed. Continue enjoying your exclusive benefits.
Button: View Benefits
Subtext: (blank by default)
Gift Card Notifications
Gift Card Notification
Subject: You've Received a Gift Card
Title: You've Received a Gift Card
SubTitle: Congratulations! You've received a gift card worth ##{{gift_card_value}}.
Button: Redeem Now
Subtext: (blank by default)
Gift Card Reminder
Subject: Reminder: Use Your Gift Card
Title: Reminder: Use Your Gift Card
SubTitle: Don't forget to use your gift card worth ##{{gift_card_value}} before it expires.
Button: Redeem Now
Subtext: (blank by default)
Membership Notifications
Membership Signup
Subject: Welcome to the VIP Membership
Title: Welcome to the VIP Membership
SubTitle: Thank you for joining our VIP Membership program. Enjoy exclusive perks and rewards.
Button: Explore Benefits
Subtext: (blank by default)
Membership Payment Failure
Subject: Payment Issue with Your Membership
Title: Payment Issue with Your Membership
SubTitle: We encountered an issue processing your membership payment. Please update your payment details.
Button: Update Payment
Subtext: (blank by default)
Membership Cancellation
Subject: Membership Cancellation Confirmation
Title: Membership Cancellation Confirmation
SubTitle: Your membership has been successfully cancelled. We're sorry to see you go.
Button: Rejoin Anytime
Subtext: (blank by default)
Membership Rebill
Subject: Membership Renewal Successful
Title: Membership Renewal Successful
SubTitle: Your membership has been renewed. Continue enjoying your exclusive benefits.
Button: View Benefits
Subtext: (blank by default)
Gift Card Notifications
Gift Card Notification
Subject: You've Received a Gift Card
Title: You've Received a Gift Card
SubTitle: Congratulations! You've received a gift card worth ##{{gift_card_value}}.
Button: Redeem Now
Subtext: (blank by default)
Gift Card Reminder
Subject: Reminder: Use Your Gift Card
Title: Reminder: Use Your Gift Card
SubTitle: Don't forget to use your gift card worth ##{{gift_card_value}} before it expires.
Button: Redeem Now
Subtext: (blank by default)
Variables Used in Email Notifications
Variable | Output |
##{{points_amount}} | The amount of points the customer earned |
##{{trigger_name}} | The action the customer completed (e.g. signed up, placed an order) |
##{{reward_name}} | The name of the reward the customer redeemed |
##{{reward_tos}} | Any reward T&Cs (e.g. expiration date, limited to one product for Free Product rewards) |
##{{shop_name}} | The store name |
##{{advocate_name}} | The name of the advocate who initialized the referral |
##{{friend_email}} | The referred friend's email |
##{{expiry_date}} | The expiration date set for a reward or points, formatted as |
##{{time_until_expiry}} | The expiration date for a reward or points, displayed as a relative date (e.g. about 1 month) |
##{{expiry_date_formatted}} | The expiration date for a reward or points, formatted according to the Date Format Settings |
##{{vip_tier_name}} | The custom name of your VIP Tier |
##{{gift_card_value}} | The value of the gift card received by the customer |
Shared Footer Content for Email Notifications
Footer Content
Footer Text: (store name)
Footer Address: (store address)
Unsubscribe Text: Don't want to receive email reminders from us?
Subscription Source: Sent as part of our loyalty program
Non-customizable Email Notifications
Login Code Email
This email notification does not contain customizable content or footer information. It is used to provide a secure one-time code for login purposes using our multipass feature.
Subject: Your ##{{store_name}} login code is ##{{4_digit_code}}
Content: Login to ##{{store_name}} using this secure one-time code: ##{{4_digit_code}}
This code will expire in 5 minutes.