Introduction
Referral programs have proven to be a potent marketing strategy, leveraging the power of word-of-mouth to drive brand awareness and customer acquisition. As your program gains traction and participants engage with your campaigns, customizing email notifications becomes essential.
✨ Referral campaigns are available on the Plus plan. See pricing →
Email notifications available
Reward redeemed
This is the notification that your advocates receive after the referred friends place their first orders. Advocates can click on the call-to-action button to claim their reward.
Referral completed
This is the notification that your advocates receive after the referred friends place their first orders. Advocates can click on the call-to-action button to claim their reward.
Referrals: Invite friend
This is the notification that Rivo sends to a referred friend on behalf of the advocate. The advocate can enter the email of their friend and share their referral link using our custom template.
Referrals: Advocate signup
This is the email notification sent to your advocates after they sign up for your referrals program through the campaign.
Custom Referral Domain Considerations
If you've added a custom domain, you'll notice that the Invite Friend emails will send from [email protected] for this peer to peer email invite friend email (friend sending). This is by design, we send from @mg.rivo-mail.com for peer to peer email invites instead of [email protected] because of the likelihood of spam complaints on these emails.
Elevated spam complaints can burn your domain sending reputation, so for these peer to peer invite friend emails we highly recommend sending from our domain so if there is a spam complaint, we can absorb that and not you. This is industry standard amongst all referrals vendors.
We can change this upon request, however the risks involved to your sending reputation can increase dramatically – so we do not recommend this option.
Customizing your email notifications
Follow the steps below to customize the email notifications that are sent throughout the referral program flow. To enable or disable a notification, toggle the switch ON or OFF.
Go to Programs > Emails
Click Edit on a notification
Enter the texts that you want in the following fields:
Subject - The subject line of the email
Title - The main heading of the email copy
Subtitle - The secondary text of the email copy
Button - The text of the CTA button that brings the customer to your store in order to submit the review
Subtext - Additional text, fine print text, etc
Footer Text - It can contain the name of your store
Footer Address - The address where you can receive mail
Unsubscribe Text - The text along with the link to unsubscribe from your emails
Subscription Source - Use this text to explain why your customers received your email.
📝 Note: Use the footer to add information about your store and the subscription source for all your email. Including a postal address (Footer Address) for business and marketing emails is a legal requirement in many countries.
Email analytics
Sent - The number of emails sent to customers
Opened - The number of customers who opened the emails sent
Clicked - Unique clicks on the CTA button
Revenue generated - This amount is associated with the orders placed after following the link of the call-to-action button inserted in the email.
Sending a test email
Use this option to preview and test your emails.
Go to Programs > Emails
Click Edit on a notification
From the template editor, click Send Test Email on the top right of the page. The email will be sent to the store contact email.