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Understanding your Loyalty Dashboard

Understanding the Rivo Dashboard

Written by James Dohm

Introduction

Your Rivo Loyalty Dashboard is a high-level overview of key information happening on your Loyalty program. Here you can get an overview of your recent activity, new program members, redemption rate, active customers, total revenue generated and Rivo ROI.




Loyalty Dashboard


Loyalty Program Activity

The metrics on the dashboard are divided into different cards. Here you can see a high-level overview of engagement and revenue generated from purchases made on your loyalty program.

Rivo Revenue

Revenue generated from Rivo-attributed orders

Customer LTV

Average lifetime value of a customer

Repeat Order Rate

Percentage of orders that are repeat purchases

Rivo ROI

Return on investment with Rivo so far

Total Revenue Generated

Total revenue generated is a combined statistic. The breakdown can vary depending on your enabled Rivo products and settings. Common categories include:

  • Retention Revenue : Orders from customers that have interacted with emails from our app within the last 7 days.

  • Incentivized Revenue : Orders from loyalty program members who used a discount code generated from our app.

  • Conversion Revenue : Orders from visitors on your store who interacted with a Rivo Loyalty widget and placed an order on your store.

  • Referral Revenue : Orders generated through referrals.

📝 Note: An order can have multiple attributions, but we only count the order once in total sales. For example, if an order is connected to both referral revenue and conversion revenue, we'll only count it once toward total sales generated.


For more detail on revenue attribution, member labels, and comparing Rivo analytics with Shopify reports, see Understanding your dashboard analytics and reports.




The Activity feed

Your activity feed is a real-time update of all the recent activity on your loyalty program. Here you can see who is earning points, who is signing up, and who is redeeming rewards. The activity feed is chronological, meaning that the most recent activity will appear near the top of the card.

If you want a closer look at your store’s revenue and analytics, check out Getting started with Revenue & Analytics for more.




Common questions

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