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Drip integration

How to integrate your Loyalty program with Drip

Ana Rincon avatar
Written by Ana Rincon
Updated over a week ago

Drip and Rivo integration explained

Drip is an easy marketing automation platform that offers powerful tools to grow your e-commerce business. With our integration, you can use the Rivo Loyalty data to make the most of segmentation and reach out to customers!

Integrate Drip with Rivo

✨ Integrations are available on the Scale and Plus plans. See pricing →

Benefits

  • Add Loyalty data under custom fields in a person's profile

  • Use Rivo properties as filters for segments to create targeted marketing campaigns

  • Send personalized emails based on points balance or VIP tier status

  • Create automated workflows triggered by loyalty program activity

  • Export your saved segments to CSV files for further analysis

Connecting Rivo with Drip

  1. From the Rivo Dashboard, go to Integrations

  2. Find Drip in the Email & SMS Marketing section and click Configure

  3. Enter your API Token Key (get your key here)

    Drip Integration page in Rivo

  4. Enter your Account ID (get your ID here)

  5. Click Save

  6. Toggle the switch ON to enable the integration.

Rivo Loyalty properties in Drip

Custom field

Example

rivo_points_balance

2000

rivo_loyalty_status

Member

rivo_referral_url

https://example.com/?referral_code=X

rivo_vip_tier_name

Gold

rivo_date_of_birth

1990-01-15

Data Syncing

Customer data is synced from Rivo to Drip in two ways:

  • Automatic sync: Customer loyalty data is automatically updated in Drip when changes occur in Rivo

  • Manual sync: You can manually sync all customers from the integration settings page

💡 Pro Tip: Manual syncing is limited to once per hour to prevent API rate limits.

Creating segments in Drip

A segment dynamically includes and excludes customers based on the filter criteria you specify and that might include Rivo Loyalty properties.

  1. From the Drip dashboard, click People

  2. Click Active

  3. Below Select your criteria, click Choose a filter

  4. Find Person Tags and Fields in the list and click Custom fields

  5. Add any Rivo Loyalty property as a filter. You can add multiple AND / OR filters

  6. After you specify the segment criteria, click Refresh to see the result

  7. Click Save segment

  8. Input a descriptive name for the segment in the pop-up and click Save segment.

💡 Pro Tip: You can manage your saved segments in People > Saved Segments.

Practical Use Cases

Here are some powerful ways to use Rivo loyalty data in your Drip campaigns:

  1. Re-engage inactive loyalty members - Create a segment of customers with points balances who haven't made a purchase in 30+ days

  2. VIP tier promotion - Target customers close to reaching the next VIP tier with special offers to encourage additional purchases

  3. Points expiration reminders - Send automated emails to customers with expiring points to drive redemption

  4. Birthday campaigns - Leverage the date of birth field to send personalized birthday offers

  5. Referral program promotion - Create campaigns that include the customer's unique referral URL

💡 Pro Tip: Include dynamic variables in your emails like #{{custom_fields.rivo_points_balance}} to personalize content based on loyalty data.

Common questions

I can't get the integration up and running. Can you help me?

Please reach out to [email protected] and our dedicated team will be happy to help you with any questions or requests!

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