Why use Rivo and PostPilot together? (via Klaviyo)
Loyalty and referrals are core to building retention. Direct mail supercharges those efforts, creating a surprise-and-delight moment that pairs perfectly with loyalty programs.
By connecting Rivo → Klaviyo → PostPilot, you can automatically send personalized postcards to customers based on loyalty activity, ensuring your retention program extends beyond email and SMS.
How the Integration Works
Rivo → Klaviyo
Rivo sends loyalty data into Klaviyo (points earned, VIP tier changes, redemptions, etc.).Klaviyo → Segments & Flows
Klaviyo captures these events, letting you build segments or flows around Rivo triggers.Klaviyo → PostPilot
PostPilot uses those Klaviyo segments or flows to send targeted direct mail automatically.
Rivo Events
Examples of loyalty-based events synced into Klaviyo:
Customer reaches a new VIP tier
Customer earns X points
Points about to expire
Customer redeems points or reaches a milestone
Campaign Ideas
VIP Tier Upgrade
Trigger: Rivo → VIP Tier Changed
Action: Postcard congratulating them, with a gift code.
Point Expiration Reminder
Trigger: Rivo → Points expiring soon
Action: Postcard urging redemption, with a special bonus offer.
Reactivation
Trigger: Rivo → Inactivity or drop in earning
Action: Postcard with personalized message and bonus points to return.
Referral Reward
Trigger: Rivo → Successful referral
Action: Thank-you postcard and referral tracking details.
Connecting Flows in Klaviyo
Enable Rivo → Klaviyo
Go to Rivo settings, turn on Klaviyo integration.
Confirm Rivo events appear in Klaviyo (Profiles → Activity Feed).
Create a Segment or Flow in Klaviyo
Example filter: “Has received event: VIP Tier Changed in the last 1 day.”
Name clearly, e.g.,
Rivo - VIP Tier 3.
Sync with PostPilot
In PostPilot, sync the Klaviyo list/segment.
Set postcard creative, timing, and rules (e.g., 48-hour delay after tier change).
Personalization Options
PostPilot can pull in dynamic loyalty data, including:
Customer first name
Unique offer codes
Birthday
Loyalty tier or points balance (if passed through Klaviyo)