Sync your Rivo Loyalty data with Bloomreach to deliver more personalized and timely customer communications. This integration automatically pushes Rivo loyalty profile attributes and events into Bloomreach, empowering brands to create highly targeted, loyalty-driven marketing automations.
Integration Setup
To connect Rivo with Bloomreach, you’ll need three credentials from your Bloomreach account:
Project Token
API Key
API Secret
Once these fields are entered in Rivo, your loyalty data will automatically start syncing to Bloomreach.
💡 Tip: You can find your API credentials in your Bloomreach dashboard under Settings → API Keys.
Synced Loyalty Attributes
The following Rivo properties will be automatically synced to Bloomreach customer profiles:
Attribute | Example |
Rivo Points Balance | 1000 |
Rivo Loyalty Status | member, guest, excluded |
Rivo Referral URL | |
Rivo VIP Tier Name | Gold, Silver |
Rivo Date of Birth | 9–28 |
These attributes can be used within Bloomreach to:
Personalize email and SMS content
Segment audiences based on loyalty activity
Trigger automated workflows and campaigns
How the Bloomreach Integration Benefits End Customers
The Bloomreach integration allows brands to engage customers with personalized, loyalty-aware marketing. Customers receive smarter, more timely communications that reflect their actual loyalty engagement — creating a seamless experience across touchpoints.
Personalized Email Communications
Whenever a shopper earns points, redeems rewards, or moves between VIP tiers, their loyalty data is updated in Bloomreach. This allows for fully personalized marketing such as:
“You have
{{rivo_points_balance}}points to redeem!”“Congrats on reaching
{{rivo_vip_tier_name}}status!”“Your reward expires in 3 days– don’t miss out!”
Behavioral Event Triggers
Rivo sends real-time event data to Bloomreach, allowing brands to trigger automations based on specific loyalty actions.
Core Loyalty Events
Points earned – Trigger a points confirmation email
Reward redeemed – Send reward details or a discount code
Tier changed – Notify customers when they upgrade or downgrade
Referral Program Events
Referral completed – Celebrate a successful referral
Advocate signup – Send referral link and sharing instructions
Friend claim – Confirm when a referred friend redeems a reward
Time-Sensitive Notifications
Reward expiry warnings – Remind before rewards expire
Points expiry warnings – Notify when points are about to lapse
Birthday events – Trigger bonus points or gift messages
Account activation – Welcome new loyalty members
All event names are prefixed with rivo_ in Bloomreach (e.g., rivo_points_earned, rivo_tier_changed).
Benefits for Customers
Relevant Updates – Only receive communications tied to their actual loyalty actions
Timely Reminders – Get warned before points or rewards expire
Recognition & Celebration – Immediate acknowledgment of loyalty milestones
Personalized Touchpoints – Emails dynamically populate with current balances, tier names, and reward codes
Deeper Engagement – Smarter communication increases redemption and retention
Brand Control
Merchants can selectively enable or disable specific event types, maintaining full control over how loyalty data influences Bloomreach campaigns. This ensures all communications align with the brand’s tone and customer experience strategy.
Technical Notes
Events and attributes are automatically updated in real-time as loyalty actions occur.
Works seamlessly with other Rivo integrations like Klaviyo, Drip, and Braze for consistent multi-channel automation.
All synced data respects Shopify customer consent and Rivo’s privacy settings.