Set up loyalty gift campaigns
Loyalty gift campaigns let you surprise members of a VIP tier with rewards at a scheduled time. You choose the eligible tier, select one or more rewards, and set the maximum number of each reward to distribute.
When a campaign runs, each eligible member receives no more than one randomly selected reward while supplies last.
Before you begin
Create the rewards you want to include before setting up the campaign. Only active members of the VIP tier you select are eligible.
The total number of gifts available is the sum of the allocated amounts for all included rewards. If the tier has more eligible members than available gifts, some members will not receive a gift. If more gifts are available than eligible members, the unused allocation is not sent.
Create a campaign
Open Loyalty Gift Campaigns in Rivo.
Click New Campaign.
Enter a Campaign Name for your own reference.
Add an optional Message for recipients.
Set Expires In Days. This controls how long the reward remains valid after a recipient redeems the gift and defaults to 90 days. You can choose from 1 to 365 days.
Choose the Scheduled Time. The time is shown in your store’s configured time zone.
Select the VIP Tier whose active members should be eligible.
Under Allocated Rewards, enter how many of each reward can be distributed. Leave the amount at 0 for rewards you do not want to include.
Save the campaign.
If no rewards are available, create at least one reward before returning to the campaign setup page.
How reward allocation works
If you allocate more than one reward type, the campaign randomly selects from the rewards that still have remaining allocations. Each eligible member can receive only one gift from the campaign.
For example, if you allocate 50 free-shipping rewards and 25 percentage-off rewards, the campaign can send up to 75 gifts across the selected VIP tier.
Review a campaign
The Loyalty Gift Campaigns page shows each campaign’s status, selected VIP tier, scheduled time, and a Sent count for the gifts created by the campaign.
You can edit a campaign until it is completed. After completion, open the campaign to review the allocated rewards and see each recipient, their reward, and the gift status.
Campaign statuses include:
Scheduled — The campaign is waiting for its scheduled time.
Completed — Gifts have been created for eligible members.
Tips
Confirm that the selected VIP tier has active members before scheduling the campaign.
Make sure the combined reward allocation matches the maximum number of members you want to gift.
Review reward availability and settings before scheduling because completed campaigns can no longer be edited.
Common questions
Does every member of the selected VIP tier receive a gift?
Only active members are eligible, and gifts are distributed while allocated rewards remain. If there are fewer gifts than eligible members, not every member will receive one.
Can a member receive multiple rewards from the same campaign?
No. Each eligible member can receive no more than one gift from a campaign.
Can I include several reward types?
Yes. Set an allocated amount for each reward you want to include. The campaign randomly selects among rewards with remaining allocations.
Can I edit a completed campaign?
No. Completed campaigns can be viewed, but not edited.