Introduction
Announcement bars are a powerful way to highlight important information across your entire store. Use them to promote your Loyalty and Rewards Program, showcase special offers, or drive traffic to your Dedicated Page. If you haven't created a Loyalty Page yet, please visit our guide here.
✨ The Dedicated Page feature is available on all paid plans
Add an announcement bar
Announcement bars appear at the top of your store pages, making them ideal for promoting your Loyalty Program. Follow these steps to create an announcement bar that directs customers to your Dedicated Page:
From the Shopify admin, go to Online Store > Themes
Click Customize to open the theme editor
In Header, click Add section > Announcement bar
Click the announcement to edit the details
In the Text field, enter your announcement text
In the Link field, paste the URL of your Dedicated Page. You can also search for the page by clicking Pages in the dropdown menu
Click Save.
📝 Note: You can add up to 5 announcements.
💡 Pro Tips:
• Use the link example.com#ba-loyalty-home to trigger the Floating Widget instead of directing to a page. Find out more about deep links →
• Rotate between different announcements to highlight various aspects of your loyalty program
• Use contrasting colors to make your announcement bar stand out
• Keep your message concise and include a clear call-to-action
Edit your announcement bar
Style your announcement banner or set an animation to have your announcements automatically rotate.
From the Shopify admin, go to Online Store > Themes
Click Customize to open the theme editor
In Header, click Announcement bar
In Color scheme, choose the background and text color for your announcement
In Announcements, enable the auto-rotation and the time
Optional: Add a language selector, a country or region selector, and social media icons to your announcement bar
Click Save.
Best Practices for Announcement Bars
Make the most of your announcement bar with these proven strategies:
Keep it brief - Use concise messaging that customers can read at a glance
Highlight benefits - Focus on what customers gain from your loyalty program (e.g., "Earn points with every purchase!")
Create urgency - Include time-sensitive offers to encourage immediate action
A/B test messaging - Try different announcements to see which drives the most engagement
Coordinate with campaigns - Align your announcement bar with current marketing initiatives
📝 Note: Refreshing your announcement bar content regularly keeps customers engaged and encourages them to revisit your loyalty program.
Common questions
How can I add multiple announcements?
Click Announcement bar to expand the menu and click Add Announcement. You can create up to 5 different announcements that will rotate based on your settings.
Can I create more than one Dedicated Page?
No. Any changes made to your Page on Rivo > Onsite > Dedicated Page will sync to the Shopify pages where you have selected rivo-loyalty as the template and/or sections where you have embedded the HTML code of the Page.
How can I use different texts in the announcement bar?
You can add up to 5 announcements in your announcement bar. The bar will appear across all your pages and the announcements will rotate. See our instructions to add announcements here.
Can I use deep links in my announcement bar instead of linking to a page?
Yes! Instead of linking to your Dedicated Page, you can use deep links like #ba-loyalty-home to trigger specific sections of the Floating Widget. This creates a seamless loyalty experience for your customers. Learn more about using deep links here.
What's the best content to include in my announcement bar?
Effective announcement bars typically include: point-earning opportunities (e.g., "Earn 100 points on your first purchase!"), special rewards or tiers (e.g., "VIP members get double points this weekend!"), or program reminders (e.g., "Don't forget to use your reward points before they expire!").