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Visit a URL

Award points to your members for visiting a URL

Jeff Haga avatar
Written by Jeff Haga
Updated over a week ago

Introduction

Take your Loyalty program to the next level by awarding members for visiting a URL. This powerful feature allows you to reward customers for engaging with any webpage, whether it's on your store or external sites like social media, YouTube, or partner websites.

The Visit a URL feature works on an honor system - customers earn points immediately after clicking the button, which then opens the specified URL in a new tab. This makes it perfect for encouraging actions that are difficult to track automatically, such as following social accounts, reading blog posts, or signing up for newsletters.

✨ This feature is supported on the Scale and Plus plans. See pricing →

Walkthrough video

Setting up the 'Visit a URL' Way to Earn

  1. From the Rivo Dashboard, go to Loyalty > Points

  2. Click Add Another Way to Earn under the Earning Points section

  3. Choose Visit a URL in the Ways to Earn prompt

  4. Fill in all the fields on the page

    Visit a URL settings page

  5. Optional: Use the default icon or upload a custom icon for your custom action for a more personalized look

  6. Make sure that the Status is ON

  7. Click Save

  8. Repeat the same steps when creating more Visit a URL ways to earn points.

Required fields

URL

This is the destination URL that customers will visit when they click the button. This can be any webpage - your store pages, social media profiles, YouTube videos, blog posts, or external partner sites.

📝 Important: The URL must begin with http:// or https:// to work properly. Most modern websites use https://.

Button Text

This is the call-to-action text displayed on the button that customers click. Choose action-oriented text that clearly indicates what will happen. Popular examples include:

  • Visit - Generic option for any URL

  • Subscribe - For newsletter signups or channel subscriptions

  • Follow - For social media accounts

  • Watch - For video content

  • Read More - For blog posts or articles

  • Join Now - For communities or groups

Action Name

This appears in the Ways to Earn section of your loyalty widgets and pages. It should clearly describe what you want customers to do and be written in present tense. This is crucial since the feature works on an honor system - customers need to understand exactly what action they should take after clicking.

Examples:

  • Subscribe to our YouTube channel

  • Follow us on Instagram

  • Read our latest blog post

  • Join our Facebook community

  • Sign up for our newsletter

Completed Action Name

This appears in the customer's Points History after they've earned points. Write it in past tense to show the action has been completed.

Examples:

  • Subscribed to our YouTube channel

  • Followed us on Instagram

  • Read our latest blog post

Action Description

This appears under the action name in your loyalty displays. Use it to provide additional context about the action and motivate customers to participate. Include the point value to make the reward clear.

Examples:

  • Stay updated with our latest videos and earn 50 points

  • Get exclusive behind-the-scenes content for 25 points

  • Learn valuable tips and tricks for 30 points

Points amount

The number of points customers earn for completing this action. Consider the effort required and value of the action when setting the amount. Typical ranges are 25-100 points for simple actions like follows or subscriptions.

Use cases and inspiration

The Visit a URL feature is incredibly versatile. Here are proven use cases to inspire your loyalty program:

Social Media Engagement

  • Follow your Instagram, TikTok, Twitter, or Facebook accounts

  • Subscribe to your YouTube channel

  • Join your Facebook group or community

  • Follow your LinkedIn company page

Content & Education

  • Read your latest blog posts or articles

  • Watch product demonstration videos

  • Download your brand's e-book or guide

  • View your lookbook or catalog

  • Read customer success stories

Community & Engagement

  • Join your Discord, Slack, or other community platforms

  • Sign up for your newsletter or email list

  • Register for webinars or virtual events

  • Participate in surveys or feedback forms

  • Sign petitions or causes you support

Reviews & Social Proof

  • Leave a Google Business review

  • Write a Trustpilot review

  • Submit a product review on your site

  • Share a testimonial or photo

Partner & Cross-Promotion

  • Visit partner brand websites

  • Check out collaborator profiles

  • Explore affiliate or sponsor content

  • Download partner apps

Product Discovery

  • Browse new product collections

  • View seasonal lookbooks

  • Check out sale or clearance pages

  • Explore product customization tools

Frequently asked questions

Can I create more than one Visit a URL Way to Earn?

Yes! You can create as many Visit a URL actions as you need. Each one can have different URLs, point values, and descriptions to support various engagement goals.

How do customers get points for visiting the URL?

The Visit a URL feature uses an honor system, similar to Social Media Ways to Earn. Here's how it works:

  1. Customer clicks the action button in your loyalty widget

  2. Points are awarded immediately to their account

  3. The URL opens in a new tab for them to complete the action

  4. The button shows a success state and becomes unavailable for future clicks

Since points are awarded before the customer completes the actual action, it's crucial that your Action Name clearly describes what you want them to do. This builds trust and encourages customers to follow through.

Example of good vs. poor Action Names:

  • ❌ Poor: "Check out our YouTube channel" (vague, doesn't specify the desired action)

  • ✅ Good: "Subscribe to our YouTube Channel" (clear, specific action)

Can customers earn points multiple times from the same URL?

No. Each customer can only earn points once per unique URL. Once they've clicked a Visit a URL button, it becomes unavailable to prevent abuse while still rewarding genuine engagement.

What happens if my URL doesn't work?

If customers report issues with your URLs, check that they start with http:// or https://. Most modern websites require https://. Also ensure the destination page is accessible and not behind a login wall that might confuse customers.

How do I track if customers actually completed the action?

Since this feature uses an honor system, direct tracking isn't built-in. However, you can monitor the results indirectly by checking increases in your social media followers, newsletter subscribers, or other metrics related to your Visit a URL actions.

Best practices

Action Naming Guidelines

Since the feature works on an honor system, clear communication is essential:

  • Be specific: "Subscribe to our YouTube channel" instead of "Check out our YouTube"

  • Use action verbs: Subscribe, Follow, Join, Download, Read, Watch

  • Set clear expectations: Tell customers exactly what they should do after clicking

  • Match your button text: If your button says "Subscribe," your action should be about subscribing

URL Best Practices

  • Always use https:// when possible for security and compatibility

  • Test your URLs before publishing to ensure they work correctly

  • Use direct links that take customers exactly where they need to go

  • Avoid login-required pages unless customers expect to sign in

  • Keep URLs simple and avoid overly long or complex links

Point Value Strategy

  • Match effort to reward: Simple actions (25-50 points), more involved actions (75-150 points)

  • Consider your overall point economy: Ensure Visit a URL rewards align with other earning opportunities

  • Test different amounts: Monitor engagement rates and adjust point values accordingly

  • Be consistent: Similar actions should offer similar point values

Maximizing Engagement

  • Promote your Visit a URL actions in email campaigns and social media

  • Create seasonal campaigns with time-limited Visit a URL opportunities

  • Use compelling descriptions that highlight the value customers will get

  • Group related actions to create engagement journeys (e.g., "Follow us on Instagram" → "Join our Facebook group")

Troubleshooting

Button Not Working or Loading

If customers report that buttons aren't responding:

  • Verify the URL starts with http:// or https://

  • Test the URL yourself to ensure it loads properly

  • Check that your loyalty widget is properly installed and up to date

  • Ask customers to refresh the page and try again

Points Not Being Awarded

If customers aren't receiving points:

  • Confirm the Visit a URL action is set to "ON" status

  • Check if the customer has already earned points for this URL (each URL can only be completed once per customer)

  • Verify the customer is logged into their loyalty account

  • Ensure your loyalty program is active and properly configured

URL Access Issues

If customers can't access the destination page:

  • Double-check the URL for typos or formatting errors

  • Ensure the destination page is publicly accessible

  • Avoid URLs that require login unless customers expect this

  • Test the URL in an incognito/private browser window

Customers Trying to Complete Same Action Multiple Times

Each customer can only earn points once per URL. If they try to click the same Visit a URL button again:

  • The button will show as completed and be unavailable

  • This is normal behavior to prevent point farming

  • If you want customers to earn points for repeated actions, create separate Visit a URL rules with different URLs

Related Articles
Getting Started with Custom Actions
Social Media Ways to Earn: Overview
Getting Started with the Points Program
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