Introduction
Bonus Campaigns are a powerful way to boost customer engagement and drive sales by offering extra points for specific actions during a limited time. By creating strategic, time-limited promotions with increased point values, you can motivate customers to take desired actions, increase program participation, and create excitement around your loyalty program.
With Bonus Campaigns, you can:
Drive more sales during specific periods (holidays, special events, slow seasons)
Encourage specific customer behaviors (first purchase, account creation, social sharing)
Create urgency with limited-time bonus point opportunities
Highlight and promote your loyalty program
How it works
Bonus Campaigns apply multipliers to the Ways to Earn you select, increasing the number of points awarded for those actions during the campaign period. For example, if you normally offer 1 point per $1 spent and set a 2x multiplier, customers will earn 2 points per $1 during the campaign.
Here's what happens when you create a Bonus Campaign:
You select which Ways to Earn will have bonus multipliers
You set the multiplier amount for each selected Way to Earn (2x, 3x, etc.)
During the campaign period, customers automatically earn the multiplied points
The Ways to Earn with active bonuses display a "Bonus Active" label
When the campaign ends, point values return to normal
Important: Please note you can have only one Bonus Campaign active at a time
Setting up Bonus Campaigns
From the dashboard, go to Loyalty > Bonus Campaigns.
Click Create Campaign or New Bonus Campaign.
Add a Campaign Name (for internal use only).
Choose a Start and End time for the campaign.
Set the Multiplier Rules for the Ways to Earn you want to include.
Save your changes.
When a Bonus Campaign is active, the Ways to Earn included in the campaign will display a Bonus Active label on your Points Program page. This makes it easy to see which actions are offering bonus points during the campaign period.
Strategic Uses for Bonus Campaigns
Bonus Campaigns can be used strategically throughout the year to drive specific business outcomes:
Seasonal Promotions
Create campaigns around key shopping periods like Black Friday, holiday seasons, or back-to-school to drive higher sales during these critical times.
Example: Run a "Holiday Bonus Points" campaign in December with a 3x multiplier on purchases to encourage holiday shopping.
New Product Launches
Boost initial sales of new products by offering bonus points for purchases during the launch period.
Boosting Sales During Slow Periods
Use Bonus Campaigns during traditionally slow sales periods to incentivize customers to make purchases when they otherwise might not.
Customer Reactivation
Create campaigns that target specific behaviors you want to encourage, such as account creation, newsletter signup, or social sharing, to re-engage dormant customers.
Best Practices for Effective Campaigns
Campaign Timing
Duration: Keep campaigns between 1-4 weeks for optimal impact. Shorter campaigns create urgency, while longer ones may lose their appeal.
Advance notice: Announce campaigns to customers before they start to build anticipation.
Strategic scheduling: Plan campaigns around key business periods or to address specific goals.
Choosing Effective Multipliers
Value perception: 2x multipliers are common, but 3x or higher creates stronger excitement.
Action alignment: Use higher multipliers for actions you most want to encourage.
ROI consideration: Balance the value of increased engagement against the cost of additional points.
Promoting Your Campaign
Announce campaigns through email, SMS, and social media
Highlight the limited-time nature to create urgency
Consider adding a countdown timer on your site
Send reminders as the campaign nears its end
Advanced Features
VIP Tier Integration
Bonus Campaigns can work with your VIP tiers by using the "Use Default Multiplier for VIP Tiers" option. When enabled, this feature applies the default multiplier for each earning rule to VIP tiers during the campaign period.
Example: If your default setting gives VIP customers 2 points per $1 spent (instead of the standard 1 point), and you create a Bonus Campaign with a 3x multiplier, VIP customers would earn 6 points per $1 spent during the campaign (2 points, 3x multiplier).
Frequently Asked Questions
Q: Can I run multiple Bonus Campaigns at the same time?
A: No, only one Bonus Campaign can be active at a time. Plan your campaigns strategically throughout the year.
Q: Will customers be notified about active Bonus Campaigns?
A: Customers will see the "Bonus Active" label on Ways to Earn that have active multipliers, but we recommend promoting your campaigns through email, social media, and on your website.
Q: Can I edit a Bonus Campaign after it's started?
A: Yes, you can edit an active campaign, but we recommend planning carefully before launching to provide a consistent experience for your customers.
Q: How do I know if my Bonus Campaign is successful?
A: Monitor customer engagement and sales during and after your campaign. Look for increases in the specific actions you're incentivizing, as well as overall program participation.