Introduction
Running a bonus points event is a simple, effective way to gain new members and encourage engagement with your Loyalty Program as well as spending in your store. This is super easy to set up with Rivo Loyalty! In this guide, we'll take a look at two approaches to running bonus points events and write up a marketing campaign email using the Shopify Email app to let your customers know.
💡 Pro Tip: Rivo Loyalty offers two ways to run bonus points events: a quick manual method and a dedicated Bonus Campaigns feature with advanced scheduling and customization options. Choose the approach that best suits your needs!
Manual Approach: Switching on bonus points
To begin your bonus points event, simply adjust the points awarded for placing an order. Make sure to only adjust the points once you are ready to start your event and make sure to reset them once the event is over. For some tips on promotion before launching your event, see the sections below.
From the dashboard, go to Programs > Points.
Under Earning Points, click Edit on Place and order.
Enter your new points amount and Save.
💡 Pro Tip: Add bonus points for signups as well and draw those potential customers in!
Updating the Widget Screen
Here are some effective ways to advertise your event on the Loyalty widget.
Updating the Header text
From the dashboard, go to On-Site Displays > Floating Widget > Widget Text.
Choose Header.
In the text field for Caption, write something that advertises your event or draws interest. In the example above we used 'Cyber Monday is launching.'
Updating the Account Creation Text
This is another great place to notify your members that you're doing something special.
From the dashboard, go to On-Site Displays > Floating Widget > Widget Text.
Choose Account Creation.
In the text field for Title, write something that alerts your customers to your event. In the example above we used 'Double Points all this weekend!'.
Simple, but effective!
Dedicated Approach: Using Bonus Campaigns
For more advanced control over your bonus points events, Rivo Loyalty offers a dedicated Bonus Campaigns feature. This allows you to schedule campaigns in advance, set specific start and end times, and customize multipliers for each earning rule.
Creating a Bonus Campaign
From the dashboard, go to Programs > Bonus Campaigns.
Click New Bonus Campaign.
Enter a Campaign Name (this is for your internal reference only).
Set the Start Time and End Time for your campaign.
Under Multiplier Rules, set the multiplier for each earning rule you want to boost during the campaign.
If you have VIP tiers in your loyalty program, you can enable Use Default Multiplier for VIP Tiers in the Advanced Settings section.
Click Save to schedule your campaign.
💡 Pro Tip: Schedule multiple campaigns in advance for different seasons or events throughout the year. Campaigns will automatically activate and deactivate based on your set times!
Managing Your Bonus Campaigns
On the Bonus Campaigns page, you can view all your campaigns with their status:
Scheduled: Campaign is set to start in the future
Active: Campaign is currently running
Completed: Campaign has ended
Canceled: Campaign was manually canceled
To edit or cancel a campaign, click on its name from the list.
💡 Pro Tip: For time-sensitive promotions like flash sales or holiday events, set up your campaigns well in advance so they activate automatically at the perfect time!
Choosing Between Manual and Dedicated Approaches
When should you use each approach?
Manual Approach: Best for quick, simple adjustments when you want to immediately increase points for specific actions.
Bonus Campaigns: Ideal for planned promotions, recurring events, or when you want different multipliers for different earning rules.
Promoting Your Bonus Points Event: Notifying your Customers
Here we're going to take a quick look at how to do up an email in Shopify to send to your members. You can use any email app or service for this but in this guide, we'll focus on using the free Shopify app, Shopify Email. Check out Shopify's own guide on using the app: Create an email marketing campaign using Shopify Email
In your Shopify Admin, go to Marketing > Campaigns.
Click Create Campaign and select Shopify Email.
Choose your template. We like the 'Upcoming Event' template and used it for our example below.
Click the To field to select your customer group. Learn more about this here.
Fill in the Subject and Preview text.
Choose a font, image, and colors to suit your brand.
Fill in the text for the body of the email. Feel free to delete or add sections, but try not to make the email overly long.
You can receive a test email at any time by clicking Send Test to see how it looks before sending.
When you're happy with it, hit Send and confirm.
💡 Pro Tip: Use Rivo Loyalty deep links in the image and sign-up link to bring members right to your program! Use the whole URL e.g. mystore.myshopify.com/#ba-loyalty-home
Some tips for marketing emails
Use colors and a font and image that are consistent with your store's brand.
Add a Call-to-Action (CTA) that's easily visible and includes a command verb with a sense of urgency e.g. 'Earn Now,' 'Buy Now,' 'Learn More.'
Grab attention with the subject line and preview of your email, draw the reader in.
Try to avoid using all caps and too many emojis, especially in your subject line and preview as these are the hallmarks of spam.
Here's how ours looks after spending some time making it look just the way we wanted:
