This integration connects your Rivo loyalty program with Braze, allowing you to run smarter, more personalized campaigns based on loyalty actions, like earning points, VIP tier changes, referrals, memberships, and more.
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Feature
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What it Means
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Real-time data sync
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Automatically keeps customer data (points, tiers, membership status, etc.) up to date in Braze
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Event tracking
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Sends loyalty events (e.g., “earned points”, “tier upgrade”) to Braze as custom events
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Manual/bulk customer sync
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Push all customer profiles into Braze at once
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Requirement
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Details
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API Key
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Must have “User Data” permissions
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REST Endpoint
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Your Braze instance URL (e.g. https://rest.iad-01.braze.com)
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You can turn the integration on or off at any time without losing your configuration.
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Event Name
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Description
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Points Earned
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When a customer earns points from a purchase or action
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Reward Redeemed
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When a reward is redeemed
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Account Activated
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Customer activates their loyalty account
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Birthday
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Customer’s birthday event (auto-triggered with points)
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Birthday Captured
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When a customer adds their date of birth
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Event Name
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Description
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Tier Level Up
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Customer moves up a VIP tier
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Tier Level Down
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Customer moves down a tier
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Event Name
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Description
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Referral Completed
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A referred friend makes a purchase
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Advocate Signup
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Customer joins the referral program
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Referral Friend Claim
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A referred friend claims their reward
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Referral Invite Created
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An advocate sends a referral invite
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Event Name
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Description
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Membership Signup
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Customer signs up for a membership tier
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Membership Pending Cancellation
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Membership is scheduled to cancel
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Membership Canceled
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Membership has been canceled
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Membership Payment Failure
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A membership payment failed
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Membership Renewal Notice
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Reminder before upcoming membership renewal
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Membership Successful Rebill
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Membership was successfully rebilled
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Event Name
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Description
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Reward Expiry Warning
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30 days before a reward expires
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Reward Expiry Last Chance
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3 days before a reward expires
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Points Expiry Warning
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30 days before points expire
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Points Expiry Last Chance
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3 days before points expire
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You can enable or disable any of these events individually depending on your campaign needs.
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Braze profile attributes are synced with a rivo_ prefix so they’re easy to identify in Braze. Some attributes only appear when the related feature is enabled (for example VIP tiers, memberships, or store credit settings).
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Attribute
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Description
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rivo_balance
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Current points or store credit balance
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rivo_points_balance
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Current points total
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rivo_store_credit_balance
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Current store credit balance
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rivo_loyalty_status
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Whether the customer is enrolled in loyalty
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rivo_referral_url
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Customer’s personal referral link
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rivo_date_of_birth
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Used for birthday campaign targeting
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rivo_points_as_cash_balance
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Cash equivalent of points (if configured)
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Attribute
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Description
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rivo_vip_tier_name
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Current VIP level (if tiers are enabled)
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You can optionally exclude VIP tier data from syncing in the integration settings.
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Attribute
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Description
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rivo_membership_tier_name
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Current membership tier name
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rivo_membership_status
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Current membership status (active, canceled, paused, etc.)
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rivo_membership_joined_date
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When the customer first signed up
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rivo_membership_started_at
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When the current tier subscription started
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rivo_membership_next_billing_date_at
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Next scheduled charge date
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rivo_membership_pending_cancellation_at
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When the membership is scheduled to cancel
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Attribute
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Description
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rivo_store_credit_code
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Unified gift card code (if store credit is enabled)
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This data updates automatically in real time when it changes in Rivo.
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Use this if:

Manual syncs are queued and processed in batches to handle large customer lists.
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You can toggle the integration at any time. Turning it off stops data syncing, but your settings are saved for when you re-enable it.
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This will:

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Issue
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What to Check
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Integration not working
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Is your API key valid and has the right permissions? Is the REST endpoint correct? Is the integration enabled?
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Data missing in Braze
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Wait a few minutes after setup. Make sure customers have at least one identifier (email and/or phone) and check loyalty status is enabled.
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Events not firing
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Is the event enabled in Rivo? Has the customer completed the trigger action? Check whether your campaign or canvas filters are excluding the event.
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If you run more than one ESP integration, compare behavior with this quick matrix:

Detailed guides:

For membership lifecycle automations and event behavior, see Membership Integration Events.
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If you’re running into issues:

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Braze profile updates and loyalty events are sent automatically as customer activity happens. Most stores see updates within minutes, but delays can happen during high activity windows or when large syncs are running.
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If you need to backfill data, run a manual sync from your Rivo Braze integration settings.