What’s the Braze + Rivo Integration?
This integration connects your Rivo loyalty program with Braze, allowing you to run smarter, more personalized campaigns based on loyalty actions, like earning points, VIP tier changes, referrals, memberships, and more.
What the integration does
Feature | What it Means |
Real-time data sync | Automatically keeps customer data (points, tiers, membership status, etc.) up to date in Braze |
Event tracking | Sends loyalty events (e.g., “earned points”, “tier upgrade”) to Braze as custom events |
Manual/bulk customer sync | Push all customer profiles into Braze at once |
How to Set It Up
What You’ll Need from Braze
Requirement | Details |
API Key | Must have “User Data” permissions |
REST Endpoint | Your Braze instance URL (e.g. |
Setup Steps
In Rivo, go to Integrations
Click Braze
Enter your API Key and REST Endpoint
Choose which loyalty events you want to track
Enable the integration
You can turn the integration on or off at any time without losing your configuration.
Events You Can Track
Loyalty Events
Event Name | Description |
Points Earned | When a customer earns points from a purchase or action |
Reward Redeemed | When a reward is redeemed |
Account Activated | Customer activates their loyalty account |
Birthday | Customer’s birthday event (auto-triggered with points) |
Birthday Captured | When a customer adds their date of birth |
VIP Tier Events
Event Name | Description |
Tier Level Up | Customer moves up a VIP tier |
Tier Level Down | Customer moves down a tier |
Referral Events
Event Name | Description |
Referral Completed | A referred friend makes a purchase |
Advocate Signup | Customer joins the referral program |
Referral Friend Claim | A referred friend claims their reward |
Referral Invite Created | An advocate sends a referral invite |
Membership Events
Event Name | Description |
Membership Signup | Customer signs up for a membership tier |
Membership Pending Cancellation | Membership is scheduled to cancel |
Membership Canceled | Membership has been canceled |
Membership Payment Failure | A membership payment failed |
Membership Payment Success | A membership payment succeeded |
Membership Renewal Notice | Reminder before upcoming membership renewal |
Membership Successful Rebill | Membership was successfully rebilled |
Expiry Warnings
Event Name | Description |
Reward Expiry Warning | 30 days before a reward expires |
Reward Expiry Last Chance | 3 days before a reward expires |
Points Expiry Warning | 30 days before points expire |
Points Expiry Last Chance | 3 days before points expire |
You can enable or disable any of these events individually depending on your campaign needs.
What Data Is Synced to Braze
All custom attributes are synced with a rivo_ prefix so they’re easy to identify in Braze.
Core Attributes
Attribute | Description |
| Current points or store credit balance |
| Current points total |
| Current store credit balance |
| Whether the customer is enrolled in loyalty |
| Customer’s personal referral link |
| Used for birthday campaign targeting |
| Cash equivalent of points (if configured) |
VIP Attributes
Attribute | Description |
| Current VIP level (if tiers are enabled) |
You can optionally exclude VIP tier data from syncing in the integration settings.
Membership Attributes
Attribute | Description |
| Current membership tier name |
| Current membership status (active, canceled, paused, etc.) |
| When the customer first signed up |
| When the current tier subscription started |
| Next scheduled charge date |
| When the membership is scheduled to cancel |
Store Credit
Attribute | Description |
| Unified gift card code (if store credit is enabled) |
This data updates automatically in real time when it changes in Rivo.
Managing the Integration
Manual Syncing
Use this if:
You’re setting up Braze for the first time
You’re syncing an existing loyalty program
You want to refresh all customer data
Manual syncs can be run once per hour. The sync handles large volumes of customers with smart batching and retry logic.
Enabling or Disabling the Integration
You can toggle the integration at any time. Turning it off stops data syncing, but your settings are saved for when you re-enable it.
Removing the Integration
This will:
Delete your Braze API key and REST endpoint
Stop all syncing
Reset all customer integration settings
Troubleshooting
Issue | What to Check |
Integration not working | Is your API key valid and has the right permissions? Is the REST endpoint correct? Is the integration enabled? |
Data missing in Braze | Wait a few minutes after setup. Make sure customers have emails. Check loyalty status is “enabled”. |
Events not firing | Is the event enabled in Rivo? Does the customer have a Braze profile? Did the action meet the trigger condition? |
Getting Help
If you’re running into issues:
Double-check your Braze API key and endpoint
Make sure the integration is enabled in Rivo
Review event settings and customer data
Reach out to Rivo support with specific errors or behavior you’re seeing
Final Notes
The Braze integration is real-time — loyalty events and profile updates are pushed instantly. It’s built to handle high volumes and stay within Braze’s API limits using batching, rate limiting, and smart retry logic. You get accurate, timely data for every campaign, every time.