Klaviyo and Rivo integration explained
Our integration facilitates the dynamic communication between Rivo and Klaviyo to supercharge your marketing efforts. By passing loyalty and referral data to Klaviyo, you can create targeted, personalized, and effective emails that engage, convert, and retain customers.
✨ The basic Klaviyo integration is available on all paid plans. See pricing →
What does the integration do?
Add Rivo loyalty and referral properties to customer profiles on Klaviyo
Use Rivo events to trigger a flow when a customer takes an action within your programs
View the Rivo events completed by the customers on their profile page
Enhance program emails sent from Klaviyo with customer and event data
Create customer segments based on any Rivo property.
How to connect Rivo with Klaviyo
From your Rivo Dashboard, go to Integrations
In the Email & SMS Marketing section, click on Klaviyo
On the integration page, click Connect with OAuth
In a new tab, you will be asked to authorize Rivo to connect with your Klaviyo account. Review the permissions and click Allow to continue
Recommended: Enable the loyalty and referral events and click Save
Make sure you turn the integration to
ONSync customers to start sending the data to existing customers.
💡 Tip: If you're logged out of Klaviyo, you'll need to sign in before authorizing the integration. Make sure you're using the correct account.
📝 Note: Starting June 17, 2024, the Rivo events you enable will be automatically added to the Klaviyo account upon the integration setup.
Using Rivo events to trigger your flows
✨ Rivo events are available for shops with Klaviyo event sync enabled.
Create a metric-triggered flow in Klaviyo that starts when a customer takes an action within your program.
From your Klaviyo account, go to Flows
Click Create flow > Build your own
Enter the name of your new flow in the pop-up. Optionally, add the tags to organize your flows and click Create flow
The flow builder will ask you to select a trigger. Click Your metrics > Rivo
Search for the preferred Rivo event on the list. In this example, we will add ‘Rivo Points Earned’
Optional: Add filters to the trigger if you want to be more specific about when the flow should start (e.g.
trigger_name equals 'Placed an order')Click Save and confirm your trigger selection by clicking Confirm and save
Drag and drop your preferred actions, timing, and logic boxes to the flow. To learn how to customize your program emails, go to Using Rivo data in a Klaviyo email
Once you finish with the flow, click Review and turn on to set your flow live or schedule it.
Flow triggers & filters
The following Rivo events can be used as flow triggers in Klaviyo:
Rivo Advocate Signup
Rivo Birthday Captured
Rivo Bulk Gift Card Delivery
Rivo Cashback Earned Completed (Cashback Earned (Completed))
Rivo Cashback Earned Completed Reminder
Rivo Cashback Earned Pending (Cashback Earned (Pending))
Rivo Credits Earned
Rivo Customer Account Activated
Rivo Customer Birthday
Rivo Customer Moves Down A Tier
Rivo Customer Moves Up A Tier
Rivo Earning Transfer Completed
Rivo Loyalty Gift Processed
Rivo Membership Billing Skipped
Rivo Membership Canceled
Rivo Membership Paused
Rivo Membership Payment Failure
Rivo Membership Payment Success
Rivo Membership Pending Cancellation
Rivo Membership Renewal Notice
Rivo Membership Signup
Rivo Membership Successful Rebill
Rivo Notification Credits Expiry Last Chance
Rivo Notification Credits Expiry Warning
Rivo Notification Points Expiry Last Chance
Rivo Notification Points Expiry Warning
Rivo Notification Reward Expiry Last Chance
Rivo Notification Reward Expiry Warning
Rivo Points Earned
Rivo Product Added To Favorites
Rivo Referral Completed
Rivo Referral Friend Claim
Rivo Referral Invite Friend
Rivo Reward Redeemed
Rivo Virtual Gift Card Delivery
Rivo Virtual Gift Card Reminder
Use the event properties in the section below to create precise filters and personalized flow content.
📝 Note: Starting March 27, 2024, the Friend Claim event will be added to the friend's profile in Klaviyo.
Important considerations
Rivo events can be also used in the Conditional Split logic
Trigger filters are optional
To prevent flows from sending emails after manual point adjustments, add the filter
trigger_name doesn't equal Manualto the ‘Rivo Points Earned’ triggerIf both the ‘Rivo Customer Birthday’ and ‘Points Earned’ events are enabled, ensure that you set up flows correctly to avoid sending duplicate emails from Klaviyo (e.g. add the filter
trigger_name doesn't equal Customer birthdayto the ‘Rivo Points Earned’ event)Deactivate any Rivo email already set up within a Klaviyo flow to avoid double notifications.
Using Rivo data in a Klaviyo email
✨ Rivo event properties are available on the Plus plan only
You can use different variables to populate Rivo data in your emails. If you want to add properties about a customer , such as the points balance or tier name, use personalization tags.
From the email template editor, double-click on a text block
Click on Personalization
Enter ‘Rivo’ to filter the options and select the property
Optional: Set a default text if the value can’t be found for your customer property
Click Insert.
On the other hand, if you want to recreate the Rivo notifications in Klaviyo and add information about the action that your customer has just completed in the program , such as the reward code or amount of points earned, use the event properties.
From the email template editor, click on Preview & test
Click on All properties to view the list
Under Event properties , you’ll see the data available for the Rivo event
Click on the event to copy the variable
After viewing the success message, click Close and paste the variable you copied into the preferred text block.
📝 Note: While Rivo customer properties can be used interchangeably across flow and campaign emails, the event properties are only available if the flow trigger is a Rivo event.
Customer properties
Use profile properties in Klaviyo templates with this syntax: #{{ person|lookup:'Property Name' }}.
Tag
Example
##{{ person|lookup:"Rivo Date of Birth"|default:" " }}
1940-12-31
##{{ person|lookup:"Rivo Loyalty Status"|default:" " }}
member
##{{ person|lookup:"Rivo Points Balance"|default:"0" }}
100
##{{ person|lookup:"Rivo Store Credit Balance"|default:"0.00" }}
22.92
##{{ person|lookup:"Rivo Points as Cash Balance"|default:"$0" }}
$10.00
##{{ person|lookup:"Rivo Referral URL"|default:" " }}
##{{ person|lookup:"Rivo VIP Tier Name"|default:" " }}
Gold
##{{ person|lookup:"Rivo Membership Joined Date"|default:" " }}
2025-01-01
##{{ person|lookup:"Rivo Membership Last Joined Date"|default:" " }}
2025-09-15
##{{ person|lookup:"Rivo Membership Tier Name"|default:" " }}
VIP Club
##{{ person|lookup:"Rivo Membership Status"|default:" " }}
active
##{{ person|lookup:"Rivo Membership Pending Cancellation At"|default:" " }}
2026-02-01T12:00:00Z
##{{ person|lookup:"Rivo Membership Next Billing Date At"|default:" " }}
2026-12-31T00:00:00Z
##{{ person|lookup:"Rivo Store Credit Code"|default:" " }}
GFT-ABCD1234
##{{ person|lookup:"Birthday"|default:" " }}
1940-12-31
💡 Tip: Discover all date formats available on Date personalization in templates reference.
📝 Important Note: Use ##{{ person|lookup:"Rivo Points as Cash Balance"|default:"$0" }} to display your customer's points equivalent to cash balance.
Birthday Data Syncing
Rivo offers flexible options for syncing birthday data with Klaviyo:
Custom Property Name: Customize the name of the birthday property in Klaviyo (default is “Rivo Date of Birth”)
Format Options: Choose how birthday data is formatted in Klaviyo:
Month/Day Identifiers: Optionally sync the birthday month and day as separate properties
These settings can be configured in your Klaviyo integration settings.
Event properties
Use event properties in Klaviyo with this syntax: #{{ event.property_name }}.
Loyalty and referral events
Rivo Advocate Signup :
referral_linkRivo Birthday Captured :
dob,captured_atRivo Credits Earned :
trigger_name,earnings_amount,formatted_earnings_amount,next_vip_tier_threshold,needed_for_next_vip_tier,loyalty_card_code(when applicable),reward_expiration_date(when applicable)Rivo Customer Account Activated :
account_activated_atRivo Customer Birthday :
earnings_amountRivo Customer Moves Down A Tier :
vip_tier_name,next_vip_tier_threshold,needed_for_next_vip_tier,next_vip_tier_nameRivo Customer Moves Up A Tier :
vip_tier_name,next_vip_tier_threshold,needed_for_next_vip_tier,next_vip_tier_nameRivo Notification Credits Expiry Last Chance :
expiry_amount,formatted_expiry_amount,time_until_expiry,expiry_date,expiry_date_formattedRivo Notification Credits Expiry Warning :
expiry_amount,formatted_expiry_amount,time_until_expiry,expiry_date,expiry_date_formattedRivo Notification Points Expiry Last Chance :
time_until_expiry,expiry_date,expiry_date_formattedRivo Notification Points Expiry Warning :
time_until_expiry,expiry_date,expiry_date_formattedRivo Notification Reward Expiry Last Chance :
reward_name,time_until_expiry,expiry_date,expiry_date_formattedRivo Notification Reward Expiry Warning :
reward_name,time_until_expiry,expiry_date,expiry_date_formattedRivo Points Earned :
trigger_name,earnings_amount,next_vip_tier_threshold,needed_for_next_vip_tierRivo Referral Completed :
friend_email,referrals_completedRivo Referral Friend Claim :
friend_email,reward_code,reward_name,reward_tosRivo Referral Invite Friend :
advocate_name,reward_name,friend_emailRivo Reward Redeemed :
reward_code,reward_name,reward_tos
Membership events
Rivo Membership Signup :
signed_up_at,customer_id,membership_tier_id,membership_tier_name,membership_tier_price,membership_tier_billing_intervalRivo Membership Canceled :
cancelled_at,customer_idRivo Membership Pending Cancellation :
queued_for_cancellation_at,customer_idRivo Membership Payment Failure :
membership_tier_name,failure_at,attempt_number,completed_atRivo Membership Payment Success :
membership_tier_name,succeeded_at,attempt_number,completed_atRivo Membership Renewal Notice :
next_billing_date,membership_tier_name,renewal_dateRivo Membership Successful Rebill :
membership_tier_name,billing_interval,next_billing_date,attempt_number,completed_atRivo Membership Paused :
membership_tier_name,paused_atRivo Membership Billing Skipped :
membership_tier_name,skipped_at,new_billing_date
How Membership Cancellation Events Behave in Klaviyo
If you’re building cancellation flows, use the event that matches your cancellation timing:
Rivo Membership Canceled triggers when the membership is canceled right away.
Rivo Membership Pending Cancellation triggers when cancellation is scheduled for the end of the billing period.
What each cancellation event contains
Rivo Membership Canceled only includes:
cancelled_at,customer_idRivo Membership Pending Cancellation only includes:
queued_for_cancellation_at,customer_id
If your Klaviyo flow filter expects product fields, tier fields, or other membership details on these two events, the flow may not trigger.
Troubleshooting when “Rivo Membership Canceled” does not fire
Confirm Klaviyo integration is ON in Rivo.
Confirm Membership Canceled is enabled in the Custom Events Trigger section.
Check whether the member was queued to cancel at period end instead of canceled immediately.
In Klaviyo, verify your trigger and flow filters use supported event properties (for example,
event.cancelled_atorevent.customer_id).Check the customer timeline in Klaviyo to see whether Rivo Membership Pending Cancellation was sent instead.
For more membership-specific context, see:
Gifting, cashback, and additional events
Rivo Loyalty Gift Processed :
reward_name,reward_code,reward_tos,messageRivo Virtual Gift Card Delivery :
gift_card_code,gift_card_expires_on,gift_card_initial_value,gift_card_note,gift_card_recipient_first_name,gift_card_recipient_full_name,gift_card_sender_first_name,gift_card_sender_full_nameRivo Virtual Gift Card Reminder :
gift_card_code,gift_card_expires_on,gift_card_initial_value,gift_card_note,gift_card_recipient_first_name,gift_card_recipient_full_name,gift_card_sender_first_name,gift_card_sender_full_nameRivo Bulk Gift Card Delivery :
gift_card_amount,gift_card_code,gift_card_bulk_campaign_id,gift_card_bulk_campaign_name,gift_card_note,gift_card_expiration_date(when applicable)Rivo Product Added To Favorites :
product_id,product_name,product_url,product_image_urlRivo Cashback Earned Pending (Cashback Earned (Pending)):
trigger_name,earnings_amount,formatted_earnings_amountRivo Cashback Earned Completed (Cashback Earned (Completed)):
trigger_name,earnings_amount,formatted_earnings_amount,expiry_date,expiry_date_formattedRivo Cashback Earned Completed Reminder :
trigger_name,earnings_amount,formatted_earnings_amount,expiry_date,expiry_date_formattedRivo Earning Transfer Completed :
credits_amount,formatted_credits_amount,sender_name,sender_email,message,completed_at
Important considerations
Rivo custom properties about a customer can be used in your campaign and flow emails
Rivo event properties are based on your customer behavior, so they can only be used in a flow email
To activate the
Rivo Points as Cash Balanceproperty, you must set the ‘Points to Cash Conversion Rate’ in your General Settings.The Rivo notification ‘Invite Friend’ sends an email directly to the referred friend. However, the Klaviyo event ‘Referral Invite Friend’ adds the activity to the advocate’s profile and includes information about the referred friend and their reward to claim. You won’t be able to email referred friends with the referral links from Klaviyo
The Smart Sending feature can skip emails sent through Klaviyo if they’re delivered within a short period to the same customer. Carefully review the wait time, or turn the feature off.
Viewing Rivo events in a customer profile
✨ Rivo events are available for shops with Klaviyo event sync enabled.
Every customer profile in Klaviyo has a timeline of actions performed by the customer, including the Rivo events.
From your Klaviyo account, search for a customer by email and open the profile
On the right side of the profile page, you’ll see the timeline of events. Click on All events and enter ‘Rivo’ in the dropdown menu to filter the events
Select the event(s) you want to view
Optional: Filter by dates.
💡 Pro Tip: Use Klaviyo Analytics to understand how the event data evolves over time.
Creating segments based on Rivo data
Group your customers based on their Rivo properties and target your emails.
From your Klaviyo account, go to Audience > Lists & segments
Click on Create New > Create segment
Give it a name, for example, ‘Rivo points over 100’
Click Select a condition and then Properties about someone
Click on the default property and search for ‘Rivo’ to view all the options. Select your preferred condition
Optional: Add more conditions or set the tag to add to customers who enter the segment
Click Create segment.
Troubleshooting missing or delayed Rivo data in Klaviyo
If Rivo fields or events are missing in Klaviyo, use this checklist:
Confirm your Klaviyo integration is ON in Rivo.
Open Sync Customers and run a manual sync for the right group:
Customers with an account (Recommended)
Customers with activity in the last week only
Customers with a VIP Tier
Customers who have ever earned points or credits
All customers
If profile fields are still missing, run another sync after about 1 hour (manual syncs are rate-limited).
For event-triggered flows, confirm the relevant Rivo event is enabled in your Klaviyo integration settings.
In Klaviyo, review your flow trigger filters. Overly strict filters can prevent a flow from triggering even when the event arrives.
In a customer profile timeline, filter events by Rivo to confirm whether the event was received.
📝 Note: Profile sync updates customer properties. It does not replay a full history of past events.
Troubleshooting missing custom action events (for example, profile completion or product registration)
Custom actions are sent under the Rivo Points Earned event when points are awarded for that action.
If a custom action is not appearing:
Confirm Points Earned is enabled in your Klaviyo event settings.
Confirm the action actually awarded points to that customer.
In Klaviyo, use the Rivo Points Earned metric and filter by the action name (trigger name) in your flow.
If you’re testing with manual point adjustments, check your configuration first, because manual adjustments may be excluded from event sends.
Wait a few minutes and check again. During high activity periods, event processing can be delayed.
Common questions
What is the difference between customer properties and event properties?
You can add customer properties to any email through personalization tags. Event properties are variables that you copy and paste into your flow emails depending on the flow trigger selected
Personalization tags are for populating email content with Rivo data, such as the current tier level, points balance, etc
Event properties are used to populate email content with flow-trigger data.
Why did my customer receive two emails after completing an action?
Disable any Rivo email notifications that you’ve already configured within a Klaviyo flow. This prevents duplicate notifications from being sent to customers from both platforms.
Why do I see 1940 in my customer’s date of birth?
Rivo does not request the year of birth of your customers, but as Klaviyo supports dates formatted in YYYY-MM-DD, we fill in a fictional year so that you can filter between dates. You can change the date format in your emails.
Can Rivo import customers into Klaviyo?
Yes. Running Sync Customers in Rivo can create or update Klaviyo profiles for eligible customers, using their email as the matching key.
Does Rivo send guest Loyalty data?
Yes. Rivo can pass loyalty data for both guests and members. If you choose Customers with an account, guest profiles are excluded from that manual sync option.
What emails can be sent through Klaviyo, and which are exclusive to Rivo?
Klaviyo can be used for event-triggered flows based on the Rivo metrics listed in this article (loyalty, referrals, memberships, gift cards, cashback, and more).
Some Rivo-native notifications remain platform-managed. If you rebuild a notification in Klaviyo, disable the matching Rivo notification to avoid duplicate sends.