Introduction
Reward your loyal customers for their ongoing commitment by celebrating the anniversary of joining your brand’s loyalty program! Setting up the Celebrate Loyalty Anniversary Way to Earn allows you to show appreciation for your customers’ continued support by awarding them points or store credit on the anniversary of when they first joined your loyalty program. It’s a great way to reinforce their connection to your brand and encourage long-term engagement!
✨ This feature is available on the Startup plan and upwards
How it works
This Way to Earn is intended for stores that use the classic customer account version in their store. When a customer reaches their loyalty anniversary—based on the date they first created an account and joined your loyalty program—the rule is triggered. The anniversary reward is added to their balance, rewarding them for being part of your program.
💡 Find out more: Check out our guide on classic and new customer accounts from Shopify.
Setting up the ‘Celebrate Loyalty Anniversary’
Go to Loyalty > Points
Click Add Another Way to Earn under the Earning Points section
Choose Celebrate Loyalty Anniversary in the Ways to Earn prompt
In the earning amount field, enter the points or store credit customers will earn.
Optional: Use the default icon or upload a custom icon for your custom action for a more personalized look
Make sure that the Status is
ON.Click Save.
Awarding store credit without a paid membership
If you want to give customers store credit on their account anniversary, you do not need to create a paid membership tier. Use the Celebrate Loyalty Anniversary Way to Earn and set the anniversary earning amount as store credit.
Use this setup when the reward should be based on the customer’s loyalty account anniversary. Use a paid membership anniversary credit only when the customer must be actively enrolled in a paid membership tier to receive the anniversary reward.
Translating the text and Advanced Settings
To edit the text for the ‘Celebrate Loyalty Anniversary’ earning rule, please follow the instructions below.
Go to Branding > Translation
Click the Points tab
Find the General celebrate anniversary field and enter the text in the present tense
Find the General celebrate anniversary past tense field and enter the text in the past tense
Click Save.
📝 Note: These translation options replace the default text across the app, on-site displays and on emails.
To add a custom title and description that will override the defaults on your on site displays:
Navigate to the Celebrate Loyalty Anniversary way to earn and click Edit under Advanced Settings
Enter your custom title and description
Save your changes
📝 Note: Advanced Settings allow you to customize the title and description for the 'Celebrate Loyalty Anniversary' feature. You can also set custom click actions for other ways to earn, enhancing the user experience on your landing page.