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Place an order

Reward your customers with points for every purchase made in your store

Laurence Leech avatar
Written by Laurence Leech
Updated over a week ago

Introduction

Rewarding customers for placing orders is a great foundation as it encourages initial and long-term engagement with your Loyalty program. This comprehensive guide covers everything customers need to know about earning points through orders, the checkout experience, and managing their purchases through their loyalty account.

✨ This feature is available on all plans


Setting up the 'Place an order' rule

This Way to Earn is one of the main drivers of customer engagement with your loyalty program. You can reward a fixed amount of points for this earning method, or increment points based on the amount spent. Choose the best fit for your store and you can always adjust it later as your program grows.

  1. From the Rivo Dashboard, go to Loyalty > Points

  2. Click Edit on the Place an order Way to Earn

  3. Select your preferred earning method:

    1. Incremented points – Enter the points value earned per amount spent

    2. Fixed amount of points – Enter the points value earned per order

  4. Optional: Check the box Limit how many times each customer can earn points for completing this action and set it according to your preference

  5. Optional settings for paid plans:

    1. Add a custom icon

    2. Add collection multipliers

    3. Set your custom earning values for your different VIP tiers

    4. Advanced settings for the Landing Page

  6. Make sure that the Way to Earn status is ON

  7. Click Save.

πŸ’‘ Pro Tip: We recommend incremented points as this method encourages spending and engagement – simply put, the more customers spend, the more points they earn. With a fixed amount, customers who spend hundreds of dollars on an order earn the same points as those who spend only a few.

Collection Multipliers

✨ This feature is available on the Plus plan only

The Collection Multipliers allow you to award extra points for purchases from specific product collections. When a customer buys from a collection with a multiplier, they earn more points than usual.

Custom Ways to Earn for tiers

With the Custom Ways to Earn for VIP Tiers, you assign specific point amounts to each customer tier, making the experience more rewarding for your most loyal customers. This feature allows you to offer tailored rewards and incentives by tier, motivating customers to reach higher loyalty levels.


Order settings

Use the following settings to control how the 'Place an order' earning rule behaves, including when points are awarded and other options to tailor the experience to your store's needs. To adjust your current preferences, go to Settings > Orders.

Setting

Description

Order total calculation

  • Subtotal – This is the value of the order after discounts but before shipping, duties, taxes, and tips. This is the default option and cannot be unchecked

  • Include total savings – When checked, the total savings from applied discounts will be included in the points calculation

  • Include taxes – When checked, the amount paid in taxes will be included in the points calculation

  • Include shipping – When checked, the shipping amount will be included in the points calculation

Loyalty earnings trigger

Select if the 'Place an order' rule must be triggered right after the order is placed or when the order is fulfilled

Points cancelations

  • Refunded – When checked, all points awarded for the order will be fully canceled if the order is refunded

  • Partially refunded – When checked, points will be canceled proportionally based on the amount refunded from the order

  • Voided – When checked, all points awarded for the order will be fully canceled if the order is voided

Order channels to reward customers

Select which order channels to include in your loyalty program based on where the order was placed. You can find the complete list here

Order exclusions

Exclude specific products by ID or exclude entire orders from the points calculation by checking for a specific order tag

Delay in earning points

Add a delay between when the order is placed and when points are awarded. The minimum delay is 1 second and the maximum is 2,592,000 seconds (30 days)


On-site purchase experience

You can use our loyalty touchpoints to reinforce the value of your loyalty program at every step of the shopping journey.

Touchpoint

Location

Description

Product page

Shown on product pages to highlight the points earned with purchase

Checkout

A summary displays the total points to be earned at checkout

πŸ“ Important Note: Make sure you always explain how customers earn points. If guests aren't eligible, let them know how to join the loyalty program.


Translation

Default translation (UI, Page, Widget, emails, and events)

Landing Page

  1. Go to Branding > Translation

  2. Find the General place an order field and enter the text in the present tense

  3. Find the General placed an order field and enter the text in the past tense

  4. Find the General points for every field and enter the text in the present tense

  5. Find the General spend field and enter the text in the present tense

  1. Go to Loyalty > Points

  2. Go to Earnings Points

  3. Click Edit on Place an order

  4. Scroll down to Advanced settings. This will overwrite the default translation for the Landing Page


Rewarding prior purchases

Adding points for orders placed before your program kickstarted is a great way to acknowledge your customers' loyalty. Also, if your customers are aware that their past purchases have earned points, they are more likely to return for future purchases.

  1. Go to Settings > Reward Past Actions

  2. Click the Reward Past Actions button

  3. Confirm the action by clicking Continue.

πŸ“ Important Note: Make sure to disable the Sign up earning rule if you only want to reward prior orders. Also, review your program participant settings to confirm who you're awarding points to.


Common questions

Can I delete the 'Place an order' Way to Earn?

No, but you can turn the rule off. This will prevent new customers from earning points after placing orders in your store.

What status do you take into consideration for adding points?

We rely on the loyalty earnings trigger setting, so points are added either after the order is placed or fulfilled.

How can I adjust points after a customer cancels their order?

You can either manually deduct points from the customer's account or enable the Points Cancelations feature to automatically remove points when an order is refunded or voided.

Can customers see how many points they'll earn before making a purchase?

Yes! Potential points can be displayed on product pages and at checkout to show customers the value they'll receive from their purchase. You can read more about it here.

Can customers use points and earn points on the same order?

Yes! Customers can redeem points for discounts and still earn points on their purchase. Points are earned on the final order amount after any point redemptions are applied. Click here to learn how to adjust the order total calculation.

What happens if a customer places an order as a guest?

Guest customers may see prompts to create an account to earn points. They can sign up during checkout or after their purchase to claim points retroactively. You can allow guests to earn points by reviewing your program participants.

How do VIP tier benefits affect order points?

VIP tier members may earn bonus points on their orders through tier-specific multipliers. The bonus points are automatically calculated and applied based on the customer's current tier status.

Can customers track their order-related points?

Yes! Customers can view their complete points history in their loyalty account, including points earned from each order and any adjustments made due to returns or cancellations.

Can't find the answers to your questions here? Please reach out to our live chat support team!

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