Introduction
Rewarding customers for placing orders is a great foundation as it encourages initial and long-term engagement with your Loyalty program. This comprehensive guide covers everything customers need to know about earning points through orders, the checkout experience, and managing their purchases through their loyalty account.
✨ This feature is available on all plans
Setting up the 'Place an order' rule
This Way to Earn is one of the main drivers of customer engagement with your loyalty program. You can reward a fixed amount of points for this earning method, or increment points based on the amount spent. Choose the best fit for your store and you can always adjust it later as your program grows.
From the Rivo Dashboard, go to Loyalty > Points
Click Edit on the Place an order Way to Earn
Select your preferred earning method:
Incremented points – Enter the points value earned per amount spent
Fixed amount of points – Enter the points value earned per order
Optional: Check the box Limit how many times each customer can earn points for completing this action and set it according to your preference
Optional settings for paid plans:
Add a custom icon
Add collection multipliers
Set your custom earning values for your different VIP tiers
Advanced settings for the Landing Page
Make sure that the Way to Earn status is
ONClick Save.
💡 Pro Tip: We recommend incremented points as this method encourages spending and engagement – simply put, the more customers spend, the more points they earn. With a fixed amount, customers who spend hundreds of dollars on an order earn the same points as those who spend only a few.
Collection Multipliers
✨ This feature is available on the Plus plan only
The Collection Multipliers allow you to award extra points for purchases from specific product collections. When a customer buys from a collection with a multiplier, they earn more points than usual.
Custom Ways to Earn for tiers
With the Custom Ways to Earn for VIP Tiers, you assign specific point amounts to each customer tier, making the experience more rewarding for your most loyal customers. This feature allows you to offer tailored rewards and incentives by tier, motivating customers to reach higher loyalty levels.
Order settings
Use the following settings to control how the 'Place an order' earning rule behaves, including when points are awarded and other options to tailor the experience to your store's needs. To adjust your current preferences, go to Settings > Orders.
Setting | Description |
Order total calculation |
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Loyalty earnings trigger | Select if the 'Place an order' rule must be triggered right after the order is placed or when the order is fulfilled |
Points cancelations |
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Order channels to reward customers | Select which order channels to include in your loyalty program based on where the order was placed. You can find the complete list here |
Order exclusions | Exclude specific products by ID or exclude entire orders from the points calculation by checking for a specific order tag |
Delay in earning points | Add a delay between when the order is placed and when points are awarded. The minimum delay is 1 second and the maximum is 2,592,000 seconds (30 days) |
On-site purchase experience
You can use our loyalty touchpoints to reinforce the value of your loyalty program at every step of the shopping journey.
Touchpoint | Location | Description |
Product page | Shown on product pages to highlight the points earned with purchase | |
Checkout | A summary displays the total points to be earned at checkout |
📝 Important Note: Make sure you always explain how customers earn points. If guests aren't eligible, let them know how to join the loyalty program.
Translation
Default translation (UI, Page, Widget, emails, and events) | Landing Page |
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Rewarding prior purchases
Adding points for orders placed before your program kickstarted is a great way to acknowledge your customers' loyalty. Also, if your customers are aware that their past purchases have earned points, they are more likely to return for future purchases.
Go to Settings > Reward Past Actions
Click the Reward Past Actions button
Confirm the action by clicking Continue.
📝 Important Note: Make sure to disable the Sign up earning rule if you only want to reward prior orders. Also, review your program participant settings to confirm who you're awarding points to.
Common questions
Can I delete the 'Place an order' Way to Earn?
No, but you can turn the rule off. This will prevent new customers from earning points after placing orders in your store.
What status do you take into consideration for adding points?
We rely on the loyalty earnings trigger setting, so points are added either after the order is placed or fulfilled.
How can I adjust points after a customer cancels their order?
You can either manually deduct points from the customer's account or enable the Points Cancelations feature to automatically remove points when an order is refunded or voided.
Can customers see how many points they'll earn before making a purchase?
Yes! Potential points can be displayed on product pages and at checkout to show customers the value they'll receive from their purchase. You can read more about it here.
Can customers use points and earn points on the same order?
Yes! Customers can redeem points for discounts and still earn points on their purchase. Points are earned on the final order amount after any point redemptions are applied. Click here to learn how to adjust the order total calculation.
What happens if a customer places an order as a guest?
Guest customers may see prompts to create an account to earn points. They can sign up during checkout or after their purchase to claim points retroactively. You can allow guests to earn points by reviewing your program participants.
How do VIP tier benefits affect order points?
VIP tier members may earn bonus points on their orders through tier-specific multipliers. The bonus points are automatically calculated and applied based on the customer's current tier status.
Can customers track their order-related points?
Yes! Customers can view their complete points history in their loyalty account, including points earned from each order and any adjustments made due to returns or cancellations.
Can't find the answers to your questions here? Please reach out to our live chat support team!