Introduction
Shopify VIP Tier Tagging syncs your Rivo VIP tier data with Shopify customer profiles. When the setting is enabled, Rivo applies and updates customer tags in Shopify as customers move through your VIP program, making it easier to identify, segment, and create targeted experiences for your most valuable customers.
Note that the first time you sync VIP Tier tags, this may take up to a few days depending on customer base.
✨ Shopify tagging for VIP Tiers is available for Shopify Plus stores with access to Shopify customer tagging in Rivo.
How it works
The VIP tier tagging system works in the background to keep Shopify customer tags aligned with your Rivo VIP program:
Automatic Tag Updates - When customers move between VIP tiers, Rivo sends Shopify a customer tag update with the customer’s current tier
Smart Tag Management - Old VIP tier tags are automatically removed when customers change tiers, ensuring each customer only has their current tier tag
Background Synchronization - Tag updates are processed in the background and may take time to appear in Shopify
Manual Tier Changes - Tags update automatically whether tier changes happen through customer spending or manual assignment by your team
This seamless integration enables you to leverage Shopify’s native tools and third-party apps to create sophisticated customer experiences based on VIP tier status, all while maintaining data accuracy across both platforms.
📝 Note: The tag format Rivo VIP Tier: [Tier Name] is standardized and cannot be customized. This consistent format ensures reliable filtering and automation across all integrations.
Benefits of VIP Tier Tagging
Automatically tagging your customers with their VIP tier status in Shopify unlocks powerful capabilities that transform how you engage with your most valuable customers:
Enhanced Customer Segmentation - Create precise customer segments based on VIP tiers for highly targeted marketing campaigns and personalized experiences
Automated Workflows - Use Shopify Flow to trigger automated actions when customers reach specific tiers, such as sending congratulatory emails or applying exclusive discounts
Improved Customer Service - Enable your support team to instantly identify VIP customers and their tier status directly in Shopify, allowing for prioritized and personalized service
Seamless App Integration - Sync VIP tier data with email marketing platforms, customer service tools, and other apps in your tech stack that read Shopify customer tags
Advanced Analytics - Filter Shopify reports and analytics by VIP tier tags to analyze spending patterns, retention rates, and performance metrics by customer segment
Inventory Management - Use tier tags to create exclusive product collections or early access programs for high-value customers
Marketing Automation - Export tier-based customer lists to external marketing platforms for sophisticated campaign targeting
Enabling VIP tier tagging
⚠️ Prerequisites: This feature is for Shopify Plus stores. You should also have your VIP program and tiers set up in Rivo before syncing tags.
In Rivo, go to Settings > Shopify Metafields & Tags.
Find the Shopify Customer Tagging section.
Turn on Customer VIP Tier Tags.
Save your settings.
To tag existing VIP members, use Sync Store from the troubleshooting section on the same page.
✅ What happens next: Once enabled, future VIP tier changes will send Shopify tag updates automatically. Use Sync Store when you need to backfill tags for existing VIP members.
Practical Use Cases
Here are proven ways to leverage VIP tier tags to create exceptional customer experiences and drive business growth:
Create customer segments in Shopify for each VIP tier.
Trigger Shopify Flow automations when customers enter a VIP tier.
Give your support team a quick way to identify VIP customers in Shopify.
Send tier-specific campaigns through apps that read Shopify customer tags.
Filter Shopify customer lists by VIP tier.
Build early access or exclusive product experiences for top-tier customers.
Audit customer tier status directly from the Shopify customer profile.
💡 Pro Tip: Combine VIP tier tags with other customer attributes (location, purchase history, engagement level) in Shopify to create ultra-targeted segments that drive higher conversion rates and customer satisfaction.
Common questions
Can I customize the tag format I see in Shopify?
No. Every tag follows the standardized format Rivo VIP Tier: [Tier Name] where the tier name matches what you’ve configured in your VIP Program settings. This consistent format ensures reliable filtering, automation, and integration across all platforms and apps.
Why can’t I see VIP tier tags for all my customers in Shopify?
VIP tier tags appear for eligible loyalty customers who meet these criteria:
Are included in your loyalty program participation settings
Are currently assigned to a VIP tier in your program
Have Customer VIP Tier Tags enabled in your Shopify tagging settings
After enabling the feature, new tier changes will trigger automatic tagging. Use Sync Store to backfill tags for existing VIP tier members.
What happens to old tier tags when customers move between tiers?
The system automatically removes old VIP tier tags when customers change tiers, ensuring each customer only displays their current tier status. For example, if a customer moves from “Silver” to “Gold” tier, the “Rivo VIP Tier: Silver” tag is removed and “Rivo VIP Tier: Gold” is added.
How long does it take for tags to appear in Shopify after a customer changes tiers?
Tags are processed in the background after a customer changes tiers in Rivo. Most updates appear after the sync finishes, but timing can vary based on sync volume and Shopify availability. If tags are not updating after a reasonable wait, use Sync Store or contact our support team.
Will tags update if I manually change a customer’s tier in Rivo?
Yes. Shopify tags update automatically for tier changes caused by customer activity or manual assignment by your team. Bulk imports are processed in the background, so use Sync Store if imported tier changes do not appear in Shopify right away.
I’m not on Shopify Plus, can I use this feature?
VIP tier tagging requires Shopify Plus due to API limitations. However, you can achieve similar functionality using our Mesa integration or by setting up Shopify Flow workflows that trigger when customers reach specific spending thresholds.
Is there a limit to how many customers can have VIP tier tags?
There is no ongoing limit for automatic tagging. Large backfills can take longer because Shopify tag updates are processed in batches. If you have a large VIP program and need help backfilling tags, please contact our support team for assistance with a phased approach.
Can I see which customers have VIP tier tags without going into each profile?
Yes! In your Shopify admin, you can filter customers by tags using the search function. Simply search for “Rivo VIP Tier:” to see all customers with VIP tier tags, or search for specific tiers like “Rivo VIP Tier: Gold” to view customers in that tier.
What happens if I disable VIP tier tagging?
Disabling the feature stops future automatic tag updates, but existing VIP tier tags remain on customer profiles in Shopify. If you want to remove existing tags, you’ll need to do so manually in Shopify or contact support for assistance with bulk removal.
Why are VIP tier tags stale or mismatched in Shopify?
Stale tags usually mean Customer VIP Tier Tags was disabled after tags had already been added to Shopify, or a previous sync did not finish. When the setting is off, Rivo stops adding, replacing, and removing VIP tier tags, so the tags already on Shopify customer profiles can become out of date.
To fix this:
Go to Settings > Shopify Metafields & Tags.
Turn Customer VIP Tier Tags back on.
Run Sync Store to refresh existing customer tags.
For a specific tier, you can also open that VIP tier in Rivo and use Sync Shopify tags.
If you want VIP tier tagging to stay disabled, remove the old VIP tier tags directly in Shopify or contact support for help with bulk cleanup.