Introduction
Shopify Tagging is an automated tool that helps you effortlessly categorize, track, and manage your orders and customers within your Shopify admin. Use this feature to add tags to customers who go through the different tiers in the VIP Program, making it easier to identify and segment your most valuable customers.
✨ Shopify tagging for VIP Tiers is available to all Shopify Plus brands
How it works
Whenever your members move through different tiers, Rivo will automatically add the tag with the Tier name to the profile in the Shopify admin. No matter if they move up or down a tier, the tag will smoothly display their current Tier.
This feature comes in handy for crafting customer segments based on tiers. You can use these Shopify tags to construct advanced workflows in Shopify Flow or even tap into their utility for viewing customer data in other apps.
📝 Note: The prefix Rivo VIP Tier: cannot be modified.
Benefits of VIP Tier Tagging
Automatically tagging your customers with their VIP tier status in Shopify unlocks several powerful capabilities:
Enhanced Customer Segmentation - Create targeted customer segments based on VIP tiers for more personalized marketing campaigns
Automated Workflows - Use Shopify Flow to trigger automated actions when customers reach specific tiers
Improved Customer Service - Allow your support team to quickly identify VIP customers directly in Shopify
Better Data Integration - Sync VIP tier information with other apps in your tech stack that read Shopify customer tags
Streamlined Reporting - Filter Shopify reports by VIP tier tags to analyze performance by customer segment
Enabling customer tagging
Go to Settings > Shopify Tagging
Under Shopify Customer Tagging, check the option Customer VIP Tier Tags
Save changes
Optional: If you want to backfill the VIP Tier tags of members that unlocked a tier before the activation, scroll down to Troubleshooting and click Sync Store.
Practical Use Cases
Here are some practical ways to leverage VIP tier tags in your Shopify store:
Create tier-specific email campaigns - Export customer lists filtered by VIP tier tags to your email marketing platform
Provide special customer service - Train your support team to look for VIP tier tags and offer enhanced service to higher-tier customers
Automate tier-specific rewards - Use Shopify Flow to automatically apply tier-specific rewards at checkout
Analyze tier performance - Create reports in Shopify that segment customers by their VIP tier tags to analyze spending patterns and loyalty
💡 Pro Tip: Combine VIP tier tags with other customer attributes in Shopify to create highly targeted segments for your marketing campaigns.
Common questions
Can I customize the tag I want to see in Shopify?
No. Every tag will show the prefix Rivo VIP Tier: before the tier name, which is set in your VIP Program. This consistent format makes it easier to identify and filter VIP tier tags in Shopify.
Why can't I see the tag for all my customers in Shopify?
Please make sure the customer you're viewing has the 'Member' Loyalty status in Rivo with a VIP Tier assigned. Only customers who have been assigned to a VIP tier will receive the corresponding tag.
After enabling the feature, only new tiers that are unlocked will trigger the auto-tagging. However, you can backfill the tags for tiers unlocked before the activation by going to Settings > Shopify Tagging > Sync Store.
How long does it take for tags to appear in Shopify after a customer changes tiers?
Tags are typically updated in Shopify within a few minutes after a customer changes tiers in Rivo. If you notice delays longer than 30 minutes, please contact our support team.
I'm not on Shopify Plus, can I use this feature?
Take a look at our Mesa integration or use Shopify Flow to tag customers when they reach specific tiers. These alternatives provide similar functionality for merchants who aren't on Shopify Plus.
Will the tags update if I manually change a customer's tier in Rivo?
Yes, the Shopify tags will update regardless of whether the tier change happens automatically (based on spending) or manually (assigned by you). The tag will always reflect the customer's current tier status.