Introduction
Shopify VIP Tier Tagging is an automated tool that seamlessly syncs your Rivo VIP tier data with Shopify customer profiles. This powerful feature automatically applies and updates customer tags in your Shopify admin whenever customers progress through your VIP program, making it effortless to identify, segment, and create targeted experiences for your most valuable customers.
✨ Shopify tagging for VIP Tiers is available to all Shopify Plus brands
How it works
The VIP tier tagging system works automatically in the background to keep your Shopify customer data perfectly synchronized with your Rivo VIP program:
Automatic Tag Updates - When customers move between VIP tiers (either up or down), Rivo instantly updates their Shopify customer profile with the new tier tag
Smart Tag Management - Old VIP tier tags are automatically removed when customers change tiers, ensuring each customer only has their current tier tag
Real-time Synchronization - Changes typically appear in Shopify within minutes of tier progression in Rivo
Manual Tier Changes - Tags update automatically whether tier changes happen through customer spending or manual assignment by your team
This seamless integration enables you to leverage Shopify's native tools and third-party apps to create sophisticated customer experiences based on VIP tier status, all while maintaining data accuracy across both platforms.
📝 Note: The tag format Rivo VIP Tier: [Tier Name] is standardized and cannot be customized. This consistent format ensures reliable filtering and automation across all integrations.
Benefits of VIP Tier Tagging
Automatically tagging your customers with their VIP tier status in Shopify unlocks powerful capabilities that transform how you engage with your most valuable customers:
Enhanced Customer Segmentation - Create precise customer segments based on VIP tiers for highly targeted marketing campaigns and personalized experiences
Automated Workflows - Use Shopify Flow to trigger automated actions when customers reach specific tiers, such as sending congratulatory emails or applying exclusive discounts
Improved Customer Service - Enable your support team to instantly identify VIP customers and their tier status directly in Shopify, allowing for prioritized and personalized service
Seamless App Integration - Sync VIP tier data with email marketing platforms, customer service tools, and other apps in your tech stack that read Shopify customer tags
Advanced Analytics - Filter Shopify reports and analytics by VIP tier tags to analyze spending patterns, retention rates, and performance metrics by customer segment
Inventory Management - Use tier tags to create exclusive product collections or early access programs for high-value customers
Marketing Automation - Export tier-based customer lists to external marketing platforms for sophisticated campaign targeting
Enabling VIP tier tagging
⚠️ Prerequisites: This feature requires Shopify Plus and an active VIP program in Rivo with configured tiers.
Navigate to Settings > Shopify Tagging in your Rivo admin
Under Shopify Customer Tagging, enable Customer VIP Tier Tags
Click Save to activate the feature
Recommended: Backfill existing VIP tier members by scrolling to Troubleshooting and clicking Sync Store to apply tags to customers who achieved tiers before activation
✅ What happens next: Once enabled, VIP tier tags will automatically sync to Shopify within minutes for all future tier changes. The backfill process may take up to an hour to complete for existing members.
Practical Use Cases
Here are proven ways to leverage VIP tier tags to create exceptional customer experiences and drive business growth:
Tier-Specific Email Marketing - Export customer lists filtered by VIP tier tags to your email marketing platform (Klaviyo, Mailchimp, etc.) to create targeted campaigns with tier-appropriate messaging and offers
Priority Customer Service - Train your support team to identify VIP tier tags in Shopify customer profiles and provide enhanced service levels, faster response times, and exclusive support channels for higher-tier customers
Troubleshooting
If you're experiencing issues with VIP tier tagging, here are common solutions:
Tags aren't appearing for new tier changes
Verify that Customer VIP Tier Tags is enabled in Settings > Shopify Tagging
Confirm the customer has 'Member' loyalty status (not 'Guest' or 'Disabled')
Check that your Shopify store is on the Plus plan
Wait up to 10 minutes for the sync to complete, as there may be processing delays
Backfill (Sync Store) isn't working for all customers
The sync process handles up to 50,000 customers at once due to Shopify API limitations
If you have more customers, contact support for a phased backfill approach
Allow up to 1 hour for the backfill process to complete
Only customers with active VIP tier memberships will receive tags
Old tier tags aren't being removed
This should happen automatically - if old tags persist, try disabling and re-enabling the feature
Contact support if you see multiple VIP tier tags on the same customer
Tags appear in Rivo but not in Shopify
Check your Shopify API connection in Settings > Integrations
Verify you have the necessary permissions in your Shopify store
Try running Sync Store to force a manual update
🔧 Still having issues? Contact our support team with specific customer examples and we'll investigate the sync status for your store.
Practical Use Cases
Exclusive Product Access - Create Shopify customer segments based on tier tags to offer early access to new products, limited editions, or VIP-only collections
Performance Analytics - Use Shopify's reporting tools to analyze customer behavior, average order value, and lifetime value by VIP tier segments to optimize your loyalty program strategy
Personalized Shopping Experiences - Integrate with apps that read Shopify tags to display tier-specific content, pricing, or product recommendations on your storefront
Inventory Management - Use tier tags to reserve high-demand products for top-tier customers or create tier-based purchase limits during sales events
Cross-Platform Integration - Sync VIP tier data with customer service platforms, review management tools, and other business applications that connect to Shopify
💡 Pro Tip: Combine VIP tier tags with other customer attributes (location, purchase history, engagement level) in Shopify to create ultra-targeted segments that drive higher conversion rates and customer satisfaction.
Common questions
Can I customize the tag format I see in Shopify?
No. Every tag follows the standardized format Rivo VIP Tier: [Tier Name] where the tier name matches what you've configured in your VIP Program settings. This consistent format ensures reliable filtering, automation, and integration across all platforms and apps.
Why can't I see VIP tier tags for all my customers in Shopify?
VIP tier tags only appear for customers who meet these criteria:
Have 'Member' loyalty status in Rivo (not 'Guest' or 'Disabled')
Are currently assigned to a VIP tier in your program
Have the VIP tier tagging feature enabled in your Shopify settings
After enabling the feature, only new tier changes will trigger automatic tagging. Use the Sync Store function to backfill tags for existing VIP tier members.
What happens to old tier tags when customers move between tiers?
The system automatically removes old VIP tier tags when customers change tiers, ensuring each customer only displays their current tier status. For example, if a customer moves from "Silver" to "Gold" tier, the "Rivo VIP Tier: Silver" tag is removed and "Rivo VIP Tier: Gold" is added.
How long does it take for tags to appear in Shopify after a customer changes tiers?
Tags are typically updated in Shopify within 2-5 minutes after a customer changes tiers in Rivo. The system includes automatic retry logic to handle any temporary connectivity issues. If you notice consistent delays longer than 30 minutes, please contact our support team.
Will tags update if I manually change a customer's tier in Rivo?
Yes, Shopify tags update automatically regardless of how the tier change occurs - whether through automatic progression based on customer spending, manual assignment by your team, or bulk imports via CSV. The tag always reflects the customer's current tier status in real-time.
I'm not on Shopify Plus, can I use this feature?
VIP tier tagging requires Shopify Plus due to API limitations. However, you can achieve similar functionality using our Mesa integration or by setting up Shopify Flow workflows that trigger when customers reach specific spending thresholds.
Is there a limit to how many customers can have VIP tier tags?
While there's no ongoing limit for automatic tagging, the initial backfill process (Sync Store) can handle up to 50,000 customers at once due to Shopify's API constraints. If you have more than 50,000 VIP tier members and need to backfill their tags, please contact our support team for assistance with a phased approach.
Can I see which customers have VIP tier tags without going into each profile?
Yes! In your Shopify admin, you can filter customers by tags using the search function. Simply search for "Rivo VIP Tier:" to see all customers with VIP tier tags, or search for specific tiers like "Rivo VIP Tier: Gold" to view customers in that tier.
What happens if I disable VIP tier tagging?
Disabling the feature stops future automatic tag updates, but existing VIP tier tags remain on customer profiles in Shopify. If you want to remove existing tags, you'll need to do so manually in Shopify or contact support for assistance with bulk removal.