Introduction
Send out email notifications to your customers about the status of their points, rewards, birthday points, and referrals to engage with your customer base. To enhance this, you can customize your email notifications so that there will be a personal touch when your customers receive them.
Email notifications available
Notification | Trigger |
Points Earned | When a customer earns points after completing an action |
Reward Redeemed | When a customer earns a reward through your programs or when they redeem their points |
Celebrate Birthday | When the customer's birthday is today |
Referral completed | When the customer's referred friend places their first order |
Reward Expiry - Warning | Sent 30 days before the customer's reward expires |
Reward Expiry - Last Chance | Sent 3 days before the customer's reward expires |
Points Expiry - Warning | Sent 30 days before the customer's points expire |
Points Expiry - Last Chance | Sent 3 days before the customer's points expire |
VIP Tier Unlocked | When the customer moves up/down a tier |
Customize email notifications
From the Dashboard go to Programs > Emails.
Find the notification you want to customize and click on Edit.
Enter the texts that you want to appear in the following fields:
Subject - The subject line of the email
Title - The main heading of the email copy
Subtitle - The secondary text of the email copy
Button - The text of the button that brings the customer to your store
Subtext - T&Cs or fine print text.
💡 Pro Tip: Read more about Reward Expiration and Points Expiry.
Customize email footer
You can also modify the footer of your email and enter the texts that you want to appear as shown below:
Footer Text
Footer Address
Unsubscribe Text
Subscription Source
When everything looks good according to your preference, don't forget to click Save.
📝 Note: The Footer Address can not be left blank; including a postal address for business and marketing emails is a legal requirement in many countries.
Email variables
The text with curly brackets (e.g. {{points_earned}} in the email notification text fields are placeholders called variables. When emails are delivered, these variables are replaced by the relevant data.
Customers do not see the variable name, only the text that is displayed in place of the variable. Here is a list of all the variables used in Emails and what they output in the delivered email.
{{points_amount}} - The amount of points the customer earned
{{trigger_name}} - The action the customer completed (e.g. signed up, placed an order)
{{reward_name}} - The name of the reward the customer redeemed
{{reward_tos}} - Any reward T&Cs (e.g. expiration date, limited to one product for Free Product rewards)
{{friend_email}} - The referred friend's email
{{expiry_date}} - The expiration date set for a reward
{{vip_tier_name}} - The custom name of your VIP Tier
📝 Note: If the text displayed in place of a variable includes words, the words can be translated on the app's Translation page.
Testing email notifications
On each email template you can click send test to recieve a message. This email will be sent to your Shopify Account email address. You can change this email address from your settings page.
Common questions
Can I create a custom email and send it to customers in bulk?
At this point, this feature is not yet available, but you can share your feedback here.
Is there a way to send email invites to my store's guest visitors?
Unfortunately, this is not possible as these are not members of your store and we do not have permission to send emails to these guest customers. You can still add your vote for this feature on our product roadmap here. We also have a guide on how to edit Shopify's account invitation email to make it more focused on your Loyalty & Rewards Program - please check it out here.