Introduction
Free Products are enticing incentives that can elevate customer loyalty and transform your brand's customer experience. Offering a free product as a reward encourages customers to earn and redeem points, driving engagement with your loyalty program. In this article, you'll learn how to implement Free Product rewards within the Loyalty program.
Creating a Free Product reward
Go to the program where you would like to add the reward. In this example, we will use the Referrals program.
From the Dashboard, go to Programs > Points
Under Redeeming Points, click Add Another Reward
Select Free Product
Edit the reward to your preferences:
Reward title
Product (select the product to use as a free product reward)
Reward
Point amount — How many points to redeem the reward.
Discount — How much discount does this reward give.
Purchase Type
Reward can be used for one-time purchases only.
Reward can be used for subscriptions only.
Reward can be used for both one-time purchases and subscriptions.
Minimum Order Quantity: Set a minimum number of items that must be in the customer's cart for the reward to be applied. This is exclusive to Free Product rewards.
Reward Expiration: Set issued rewards to expire after a certain amount of time (you can set the expiration time to a minimum of 1 month and a maximum of 24 months)
Custom icon
When you're happy with it, click Save.
📝 Important Note: This discount will only apply if the selected product is in the customer's cart. For Free Product rewards to work properly, customers must add the product to their cart before proceeding to checkout.
Free Product across the programs
Stores can leverage Free Product rewards within their Loyalty program, tailoring them to align with their brand's strategy and other essential factors.
Points Program: Add Free Product as a redemption option in the Points Program. Members can use their points to receive a free product.
Referral program: You can offer free products to referred friends upon their first purchase as an incentive. Additionally, advocates who complete a referral can also enjoy free product rewards
VIP Program: Members can enhance their experience by receiving exclusive free product benefits as part of upgrading to a higher tier
Common questions
Can I set the advanced reward to be combined with other discounts?
Yes! You can follow our step-by-step guide on Rivo discount combinations and stacking.
Why can't my customers see the Free Product rewards they redeemed at checkout?
Rivo is not allowed to add products at checkout, so any Free Product reward must be applied to the cart before your customer proceeds to checkout.
Can I set both a minimum order quantity and a minimum order value for Free Product rewards?
No, these settings are mutually exclusive. You can set either a minimum order quantity OR a minimum order value, but not both for the same reward.
Can Free Product rewards be used with subscription purchases?
Yes, when creating the reward, you can specify if it can be used for one-time purchases only, subscriptions only, or both types of purchases.
Best Practices for Free Product Rewards
Feature the reward prominently: Add a deep link to your loyalty program on the product page of the item you're offering as a free reward. This can drive interest in your loyalty program.
Start with small items: Begin with lower-cost items as free rewards to assess customer interest before offering higher-value products.
Create exclusivity: Consider offering exclusive products that can only be acquired through your loyalty program to increase perceived value.
Communicate clearly: Make sure to clearly explain to customers that they need to add the product to their cart before checkout to apply the reward.