Introduction
Shopify’s powerful automation tool Flow allows you to instantly integrate Rivo Loyalty with a whole host of other Shopify apps and create automated workflows that can enhance your loyalty program in numerous ways!
✨ Shopify controls Flow availability by plan. Please confirm the latest eligibility in Shopify's official Flow docs.
How does Rivo Loyalty work with Shopify Flow?
There are three components to a workflow in Shopify Flow: Triggers, Conditions and Actions. Check out Shopify’s full guide here for more.
The Trigger is the event that initiates your automation.
Conditions set rules to determine if the action will execute.
The Action is the outcome or change that’s made in your store or an app.
With Shopify Flow, you can add Rivo Trigger events to initiate your workflows and Rivo Action events that execute as the outcome of your workflows.
These automations enable you to create powerful connections between your loyalty program and other aspects of your store, helping you reward customers at key moments, manage VIP tiers dynamically, and create specialized loyalty experiences that would otherwise require manual intervention.
Rivo Triggers
The Rivo Triggers available are:
Customer moved up a tier - Triggered when a customer is upgraded to a higher VIP tier
Customer moved down a tier - Triggered when a customer is downgraded to a lower VIP tier
Customer Birthday - Triggered on a customer’s birthday (when this data is available)
Referral Completed - Triggered when a customer successfully refers a friend who completes a qualifying action
💡 Find out more: Check out our guide on Rivo Trigger events here
Rivo Actions
The Rivo Actions available are:
Add Points - Award bonus points to a customer for any action or event
Add Store Credit - Award store credit to a customer for any action or event
Add Points for a Custom Action - Award points using an existing Custom Action earning method in Rivo
Add Store Credit for a Custom Action - Award store credit using an existing Custom Action earning method in Rivo
Add Points for a Review - Award points for product reviews using the existing Review earning method in Rivo
Add Store Credit for a Review - Award store credit for product reviews using the existing Review earning method in Rivo
Subtract Points - Remove points from a customer’s account
Subtract Store Credit - Remove store credit from a customer’s account
Update Customer VIP Tier - Manually move a customer to a specific VIP tier
💡 Find out more: Check out our guide on Adding Points for a Custom Action here and these app-specific guides to creating workflows for Add Points for a Review:
Example Workflows
Here are some practical examples of how you can use Shopify Flow with Rivo Loyalty:
VIP Tier Celebration
Trigger: Customer moved up a tier
Condition: New tier is “Gold” or above
Action: Send an email congratulating the customer and offer a one-time discount
Birthday Double Points
Trigger: Customer Birthday
Condition: Customer has made at least one purchase in the last 6 months
Action: Add bonus points to celebrate their birthday
Reward Successful Referrers
Trigger: Referral Completed
Condition: Customer has referred more than 3 friends
Action: Update Customer VIP Tier to a higher level
Product Review Rewards
Trigger: Review created (from a review app like Yotpo, Stamped, etc.)
Condition: Review includes an image or video
Action: Add Points for a Review (with bonus points amount)
💡 Pro tip: You can include multiple actions in a single Flow, or branch to different actions based on conditions.
Troubleshooting
Why isn’t my Shopify Flow trigger working?
Confirm your shop is on a Shopify plan that supports Flow, then verify your workflow is enabled and its trigger conditions are being met.
I’m trying to add points for a custom action, but it’s not working.
Ensure the custom action name in Shopify Flow exactly matches the name in your Rivo earning method settings (case-sensitive).
Can I use multiple Rivo actions in the same Flow?
Yes. Shopify Flow supports multiple actions and branches in one workflow.
How do I know if my Flow is working correctly?
Monitor activity in Shopify admin under Flow > Activity and confirm the result in the customer’s points or credits history in Rivo.
⚠️ Important: When using Rivo actions, send a valid customer identifier (customer email or Shopify customer ID). Invalid identifiers will cause the action to fail.
Common Questions
Will my customers see info about Ways to Earn created with Flow on the Loyalty widget or page?
Yes for Add Points for a Custom Action and Add Points for a Review as they have corresponding Ways to Earn created in the app. The general Add Points action is for awarding bonus points for anything a user does on your store and won’t appear in the Ways to Earn section.
What apps do integrate with Shopify Flow?
Please check this page out to see a list of other apps that integrate with Shopify Flow.
Can I use Shopify Flow to automate points for social media engagement?
Yes, if you’re using a social media app that integrates with Shopify Flow, you can set up workflows to award points for social engagement. Use the Add Points for a Custom Action action with a corresponding Custom Action in Rivo.
Can I use Shopify Flow to upgrade VIP tiers based on specific customer actions?
Yes, you can use the Update Customer VIP Tier action to move customers to different tiers based on triggers from other apps or Shopify events. This allows for customized rules beyond the standard spending thresholds.
Will points or store credit awarded through Shopify Flow reflect immediately?
Yes, points and store credit awarded through Shopify Flow are applied immediately to the customer’s account, and they will be notified according to your notification settings in Rivo.